Navigating Global Shift of Tobacco- from Flavored Tobacco to Vape Cartridge
From the desk of Sayyed Muzaffar
“While reading the Sherlock Holmes stories, a scene will stand out immensely today: In the Hound of the Baskervilles, Dr. Watson returns to his office to find it so filled with smoke, he can barely see or breathe. Through the pungent haze, he can see the outline of the popular detective, Holmes, sitting in his dressing gown with a black clay pipe pressed tightly between his lips.” Earlier, it was extremely common to see people who light up cigarettes or have those long pipes in their mouth in restaurants, cinemas, and even in offices as it used to be known as a gentleman’s pleasure.
Tobacco products gained a strong foothold during the Revolutionary War and in 1847 Philip Morris was introduced in the U.K. They were the first company to start selling hand-rolled Turkish cigarettes. This practice was later used by J.E. Liggett and Brother, an American company established in St. Louis in 1849. Cigarettes became popular during the First and the Second World War. During this time cigarettes were even included into the solders’ C-rations. The tobacco market is continuously evolving due to the rising popularity of next-gen products like electric cigarettes, vape, hookah, and many more. There are also many flavored cigarettes available in the market for consumption of both men and women.
The tobacco market has always made well-researched and premeditated attempts for redesigning and rebranding their products to maintain profit margins. They launched cigarette filters and the so-called light and mild tobacco products as a substitute to quitting or minimizing tobacco users’ notion of risk and harm!
Analysis of Tobacco Market
Consumers have a notion that cigarettes can reduce tension and anxiety, which have resulted in the increasing demand for tobaccos. This fast-paced lifestyle has also resulted in an increase in the market. Nowadays consumers are using e-cigarettes, snuff, and low-tar cigarette products to reduce their consumption of those traditional ones. Furthermore, people use vape or e-cigarettes to satisfy their nicotine addiction as they resemble the sense of smoking, driving the tobacco market. nowadays, many flavor and fragrance suppliers of introducing a wide range of e-liquids and cigarettes to attract customers. Many users embrace these e-cigarette devices or normal cigarettes available in various flavors like menthol, mint, chocolate, cola, bubble gum, and fusions of other fruits and flavoring components.
As per SkyQuest, today the key players of the tobacco market are Philip Morris International Inc. (US), Japan Tobacco International (Japan), British American Tobacco PLC (UK), Imperial Brands PLC (UK), China National Tobacco Corporation (China), Altria Group Inc. (US), ITC Limited (India), Korea Tobacco & Ginseng Corporation (South Korea), Eastern Company SAE (Egypt), Scandinavian Tobacco Group A/S (Denmark), and KT&G Corporation (South Korea).
Influence of Vape Cartridge among Millennials
The popularity of vape cartridges as a substitute to traditional tobacco is increasing mainly due to the increasing concerns about cardiovascular diseases. The increasing access to different types of flavor vape cartridges are also attracting customers globally. Vape cartridges are becoming more popular among millennials as they can control their regular nicotine consumption. E-juice is sold by many companies in a wide range of varieties from nicotine-free to high-strength. The demand for vape cartridges market will continue to increase owing to the possibility of customization offered by various manufacturers.
Evolving Consumer Lifestyle to Increase Popularity of Hookah Tobacco
The growing popularity of hookah bars, lounges, and café culture is immensely positively influencing the hookah tobacco market. The evolving consumer preferences and lifestyle choices is driving this market. The increasing attraction of hookah bar and lounges also highlights a shift towards experiential consumption and socialization, fueling the demand of hookah tobacco. Today people prefer to smoke hookah as a social activity that involves relaxation and companionship, contributing to its appeal. There are also various flavors of hookah that people get to enjoy like mint, double apple, watermelon mint, fruity, and more. Manufacturers are focusing on creating innovative flavor profiles so that they can cater to every taste buds.
Increasing Appeal of Aesthetically Pleasing Smoking Accessories
From conventional pipes and rolling papers to modern, technologically advanced devices, the smoking accessories market cater to a wide range of smokers. The popularity of aesthetically pleasing and functionally innovative accessories have encouraged the manufacturers to launch diversified products. These includes stylish lighter, intricate, water pipes, vaporizers, and personalized storage solutions. As smoking is a common habit, the demand for accessories like rolling papers, filters, and lighters are constantly on the rise. The growing popularity of smokable herbs, driven by increasing interest in herbal alternatives, has further boosted the expansion of smoking accessories market. The rising appeal for items such as glass pipes, vaporizers, and rolling papers is increasing owing to cannabis consumption.
Favorable Government Policies to Propel U.S Tobacco Market Growth
The U.S. tobacco market is witnessing the largest growth owing to strong demand for tobacco products, especially cigarettes. Government bodies are also implementing favorable policies like low taxes and minimal regulations, contributing to the growth of the market. Such advancement of the market is also creating considerable revenue and employment opportunities in the country. Furthermore, factors like long working hours and hectic lifestyles of people are two of the major reasons that are driving the tobacco market in the region.
In recent times, smoking has also become extremely popular due to latest trends like adult pubs, parties, and a way of socializing. Organizations are also reacting to this dramatic transformation and expanding their product offerings. Today, there are various types of tobaccos available in the market, from mild to strong and from mint flavors to apple flavors, attracting people of every age. As per the 2020 National Youth Tobacco Survey, over 23.6 % of students in the United States utilizes at least one tobacco product, which also includes e-cigarettes.
Highly Competitive Market with Leaders Constantly Increasing their Product Offerings
The tobacco market is extremely competitive, as multiple leaders are operating in this field. These organizations are continuously emphasizing research and development so that they can introduce new products and gain an edge in the market. Businesses are also investing in marketing and advertising campaigns to increase brand awareness and appeal to customers. Several companies are also adopting tactics like mergers and acquisitions, partnerships, and collaborations to extend their market share and mark their position in the market. The tobacco market is highly dynamic, with players continually adjusting to shifting consumer preferences and regulatory environments.
Get a more comprehensive understanding about how the tobacco market will progress over the coming years by going through our market research reports at Skyquest.
Find the Author at: Linkedin
Related Reports:
Water Filter Cartridges Market
Disposable E-Cigarettes Market
USA (+1) 351-333-4748
