Sexual Wellness: Beyond the Bounds of Bedroom
From the desk of Muzaffar Sayyed
Talking about one’s sexuality or sexual wellness is no longer a conversation limited to the bounds of the bedroom or the one that needs to be whispered. Prioritization of sexual wellness and sexual health has increased rapidly around the world against all taboos and stigma. Growing awareness regarding sexual wellness and its contribution to an individual’s overall well-being is the prime factor that is estimated to change the outlook of the whole sexual wellness and health industry in the long run.
The sexually woke and conscious population has also significantly boosted the demand for products such as sex toys, condoms, contraceptives, etc. As per Skyquest analysis, the global sexual wellness market is projected to surpass a valuation of USD 64.3 billion by the end of 2030 whilst expanding at a high CAGR of 7.6% through 2030.
Cornerstones of Sexual Wellness – Condoms & Contraceptives
Condoms have always been seen as a symbol of sexual wellness and they have been a staple of this sector. The growing use of condoms as the first line of defense against sexually transmitted infections (STIs) and diseases (STDs) and its popularity as reliable contraception is helping it maintain its essential status in the sexual wellness space. The high availability of a wide range of condoms in different varieties to cater to rapidly evolving consumer preferences is also slated to boost the demand for condoms going forward.
Contraceptives are other staple products that have long been associated with sexual health and wellness. The main purpose of contraceptives is to eliminate unwanted pregnancies and promote reproductive health. Long-acting reversible contraceptives (LARCs) like intrauterine devices (IUDs), implants, and birth control pills are some popular forms of contraceptives that are widely used around the world. The rise in awareness about the ill effects of hormonal contraceptives is expected to increase the demand for non-hormonal contraceptives in the future.
There have been certain advancements in the contraceptive world which are likely to help develop novel products and revolutionize the sexual wellness industry in the long run. Availability and rising use of flavored condoms is another trend that will surely augment the future of the sexual wellness business over the years to come.
Practicing Intimacy without Getting Intimate
Sex toys have completely changed the intimacy game and there is no going back from this. An increasing number of people willing to invest in enhancing their intimate experiences and growing acceptance of sex toys among people are creating new opportunities for sexual health companies around the world. From vibrators to dildos, the number of sex toys available in the market is just insane. There are sex toys for singles, couples, and transgender as well. Moreover, the availability of smart controls such as different vibration settings, wireless connectivity, remote controls, etc. is making intimacy much more exciting for sexually adventurous and open people around the world.
Diversity and Inclusion
Gone are the days of dividing sexual wellness and genders into just males and females. The rapidly spreading LGBTQ+ movement around the world is redefining the sexual wellness industry with high demand for inclusion and identification of gays, lesbians, bisexuals, queers, and people with other sexual orientations and preferences. Companies should focus on creating products and services that cater to and include this new spectrum of genders and sexual identities.
Still a Forbidden Fruit for Many?
Although talk of sexual wellness has come a long way in the past couple of decades, it still has a long way to go. Social media and the rapidly expanding sexual health industry are projected to play a crucial role in augmenting the demand for sexual wellness products over the coming years. Affordability, education, stigma, and taboos surrounding sex should also be prioritized by sexual wellness companies if they wish to reap the full benefits of this market.
Rapidly evolving consumer preferences are setting the tone for innovation in the sexual wellness industry, and this is where true growth scope lies. Sexual wellness providers can focus on the development of new sex tech and sexual health products that not only enhance pleasure but also provide additional functionality to users as well. Companies can also leverage data and insights from different sources to gather consumer behavior data, which could then come in handy to develop products that people want.
An increasing number of people embracing sexual wellness practices as essential for overall happiness and well-being sets the tone for a bright future for sexual wellness companies. So, plucking from this forbidden tree can surely get companies into profit heaven if they play their cards right.
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