A2P Messaging Market
Report ID: SQMIG50J2008
A2P Messaging Market Size, Share, Growth Analysis, By Offering (Platforms, Services), By Communication Channel, By SMS Traffic, By Application, By Region - Industry Forecast 2024-2031
Report ID:
SQMIG50J2008 |
Region:
Global |
Published Date: December, 2024
Pages:
157
|Tables:
121
|Figures:
77
A2P Messaging Market Insights
Global A2P Messaging Market size was valued at USD 71.6 billion in 2022 and is poised to grow from USD 73.89 billion in 2023 to USD 95.07 billion by 2031, growing at a CAGR of 3.2% during the forecast period (2024-2031).
The Global A2P Messaging market has been witnessing significant growth over the last few years. The increasing acceptance of A2P messaging across numerous sectors such as BFSI, healthcare, retail, and e-commerce, among others, is positively contributing to the industry's growth for A2P messaging. A2P messaging allows for consumer communication, the delivery of time-sensitive warnings, and the authentication of active users and methods.
Factors such as increased end-user attention on A2P messaging, increasing penetration of mobile ads, and expanding smartphone adoption across all countries are likely to fuel the industry's growth. The increased use of internet services, as well as the integration of OTT messaging platforms such as Facebook Messenger and WhatsApp, which are effective for consumer engagement and acquisition, are driving market expansion. A2P messaging improves client relationships and provides greater connectivity and sales growth. Short Message Service (SMS) stands out as a highly potent strategy aiding enterprises in achieving their marketing objectives. The evidence underscores that SMS yields notably superior returns on investment compared to alternative mediums. This robust, streamlined, and budget-friendly instrument possesses the capacity to connect with a larger audience and secure a heightened rate of response compared to alternative communication avenues.
US A2P Messaging Market is poised to grow at a sustainable CAGR for the next forecast year.
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A2P Messaging Market Segmental Analysis
Global A2P Messaging Market is segmented by Offering, Communication Channel, SMS Traffic, Application, End User, and Region. Based on Offering, the market is segmented into Platforms, Services. Based on Communication Channel, the market is segmented into SMS, Operator IP, Third-party Apps, Fixed Fees. Based on SMS Traffic, the market is segmented into Domestic, International. Based on Application, the market is segmented into Authentication Services, Promotional & Marketing Services, Pushed Content Services, Interactive Message Services, Customer Relationship Management Services. Based on End User, the market is segmented into BFSI, Retail & Ecommerce, Government, Healthcare, Travel & Hospitality. Based on Region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.
A2P Messaging Market Analysis by Application Type
The fastest growing segment is expected to be the Promotional Campaigns segment, driven by the growing focus on targeted marketing and the increasing adoption of mobile-based advertising strategies. The largest segment in terms of revenue is the Customer Relationship Management (CRM) segment, which remains a key driver of the A2P messaging market due to the continuous need for effective customer engagement and communication.
A2P Messaging Market Analysis by End-user
The largest segment of end-users in the A2P messaging market is the Banking, Financial Services, and Insurance (BFSI) sector. The BFSI sector relies heavily on A2P messaging services to facilitate secure and timely communication with customers. A2P messaging plays a vital role in delivering transactional alerts, account balance updates, payment reminders, and OTP (One-Time Password) authentication, ensuring efficient and secure banking transactions. The BFSI sector's demand for A2P messaging services is driven by several factors.
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A2P Messaging Market Regional Insights
The Asia Pacific region is experiencing rapid growth and is considered the fastest growing region in the A2P messaging market. The region's booming economies, expanding mobile subscriber base, and increasing smartphone penetration are driving the demand for A2P messaging services, and the growth of the A2P messaging market in the Asia Pacific region. Firstly, the region has a large population, with a significant portion of it being mobile-savvy and digitally engaged. Secondly, the rise of e-commerce, digital payment systems, and mobile-based services has created a need for effective customer communication, leading to increased adoption of A2P messaging in industries such as retail, finance, and logistics.
North America is the largest market region in the A2P messaging market. The region's dominance can be attributed to several factors, including the high mobile penetration rate, advanced communication infrastructure, and a matured ecosystem of businesses leveraging A2P messaging for customer engagement and marketing purposes. The North American market has seen widespread adoption of A2P messaging in various industries, including banking, retail, healthcare, and entertainment. Businesses in these sectors utilize A2P messaging for transactional alerts, promotional campaigns, appointment reminders, and customer support, among others.
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A2P Messaging Market Dynamics
A2P Messaging Market Drivers
Increasing Mobile Penetration and Smartphone Adoption to Engage more Consumers
- The widespread adoption of mobile devices, including smartphones, has been a significant driver for the A2P messaging market. As more people gain access to mobile phones, the potential reach of A2P messaging increases. The convenience and ubiquity of mobile devices make them an ideal platform for businesses to connect with their customers, leading to the growing demand for A2P messaging services.
- Businesses are increasingly recognizing the importance of mobile-based marketing and customer engagement strategies. A2P messaging offers a direct and personalized communication channel to reach customers, allowing businesses to send targeted promotional messages, transactional alerts, and customer service notifications. The effectiveness of A2P messaging in engaging customers and driving conversions has fueled its demand, especially in industries such as retail, e-commerce, and banking.
A2P Messaging Market Restraints
Intense Market Competition
- The A2P messaging market is highly competitive, with numerous service providers vying for market share. This intense competition can lead to pricing pressures and reduced profit margins. Service providers need to differentiate themselves by offering innovative features, reliable delivery, and excellent customer support to stand out in a crowded market.
- A2P messaging relies on telecom infrastructure and carrier networks to deliver messages to end-users. However, limitations in network coverage, message filtering systems, and anti-spam measures can impact message deliverability and quality. Ensuring high deliverability rates and maintaining message integrity are crucial challenges that service providers must address to meet customer expectations and maintain the effectiveness of A2P messaging campaigns.
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A2P Messaging Market Competitive Landscape
The worldwide A2P Messaging Market is marked by intense rivalry, with numerous contenders competing to secure a notable market portion. The foremost firms within the realm of Media, Communication, and services are dedicating substantial resources to research and development, aiming to maintain a competitive edge by introducing inventive resolutions to their clientele. Several prominent market participants possess a widespread international presence. Furthermore, these entities are actively engaged in broadening their array of products and improving their distribution networks, all in pursuit of delivering enhanced service to their customer base.
A2P Messaging Market Top Player’s Company Profiles
- AT&T
- China Mobile
- Twilio
- Infobip
- Orange
- Comviva
- BICS
- Monty Mobile
- Tata Communications
- Tyntec
- Soprano Design
- Clickatell
- Cequens
- MSG91
- Plivo
- Mitto
- Bird
- EnableX.io
- TextUs
- Voxvalley
A2P Messaging Market Recent Developments
- In March 2022, Infobip ltd. has announced the addition of SMS and WhatsApp message alerts to Adobe Commerce. By increasing communication channels, firms and organizations will be able to increase customer loyalty and improve customer experience.
- In December 2021, Microsoft announced the acquisition of AT&T's Xandr.
A2P Messaging Key Market Trends
- One key market trend in the A2P messaging space is the increasing adoption of Rich Communication Services (RCS). RCS is an upgraded messaging protocol that offers enhanced features compared to traditional SMS, including multimedia content, read receipts, and interactive elements.
- Another significant trend in the A2P messaging market is the integration of AI and chatbot technologies.
A2P Messaging Market SkyQuest Analysis
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
According to our analyses, The A2P (Application-to-Person) messaging market is experiencing significant growth and is projected to continue its upward trajectory in the coming years. A2P messaging refers to the transmission of messages from applications or software systems to individuals, providing a reliable and direct communication channel for businesses to engage with their customers. The growth of the A2P messaging market can be attributed to various factors. Firstly, the ubiquity of mobile devices and the convenience they offer have made them an essential part of people's lives, creating a vast customer base for businesses to target. Secondly, the shift towards digitalization and the rising popularity of e-commerce have increased the need for effective customer communication, further driving the demand for A2P messaging services. Additionally, advancements in mobile technologies, improved network infrastructure, and the availability of high-speed internet have contributed to the market's growth by ensuring seamless and reliable A2P messaging transmission.
| Report Metric | Details |
|---|---|
| Market size value in 2022 | USD 71.6 billion |
| Market size value in 2031 | USD 95.07 billion |
| Growth Rate | 3.2% |
| Base year | 2023 |
| Forecast period | 2024-2031 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
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| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on A2P Messaging Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on A2P Messaging Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the A2P Messaging Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the A2P Messaging Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the A2P Messaging Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the A2P Messaging Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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