Action Camera And Accessories Market Size, Share, Growth Analysis, By Product Offerings(Action Cameras, Action Camera Accessories (Batteries, Mounts, Mods), By Technology(Full HD, Ultra HD, SD), By Frame Rate(31-60 fps, 15-30 fps, 61-120 fps, 121-240 fps), By Distribution Channel(Online, Offline), By End User(Personal, Professional), By Application(Sports, Travel & Tourism, Recreational Activities, Entertainment & Media Automotive), By Region - Industry Forecast 2024-2031

Action Camera And Accessories Market size was valued at USD 2951 million in 2019 and is poised to grow from USD 3287.12 million in 2023 to USD 7631 million by 2031, growing at a CAGR of 11.3% in the forecast period (2024-2031).

To meet the growing demand for image stabilisation and wide viewing angles, manufacturers offer travel and tourism-specific cameras. Action camera manufacturers have worked to reduce camera size and weight in order to provide portable products. Camera mods, stands, and protectors are also being developed to cater to users in the travel and tourism industries. 'GoPro', 'Sony Corporation', 'Garmin Ltd.', 'Nikon Corporation', 'Panasonic Corporation', 'TomTom NV', 'Drift Innovation Ltd.', 'SJCAM Limited', 'Contour, LLC', 'Polaroid Corporation', 'Olympus Corporation', 'Ricoh Company, Ltd.', 'Brinno Inc.', 'HTC Corporation', 'Xiaomi Corporation', 'Kodak Company', 'Fujifilm Holdings Corporation', 'YI Technology', 'Garmin International, Inc.', 'Veho World', 'In September 2022, The X3, a new 360-degree sports camera from Shenzhen-based Insta360. The X3 can capture 5.7K 360-degree videos, which can then be edited using AI technologies in the Insta360 app, which includes intelligent reframing methods.', 'In March 2022, The "ONE RS" is Insta360's multi-lens anti-shake sporting camera. According to the company, by swapping lenses, the device can meet a variety of shooting needs. The ONE RS, the company's second versatile action camera, includes a brand-new 4K wide-angle boosting lens, an upgraded processor, and increased battery capacity.'

Travel blogging has grown dramatically in recent years. Tourists and travellers create videos and share them on online platforms such as YouTube, Instagram, and Facebook. Travel blogging is gaining traction among young travellers, and the influence of online video platforms is growing rapidly. Travel bloggers require high-resolution cameras with advanced features such as image stabilisation and wide viewing angles that can capture high-quality video and images. In recent years, these trends have fueled the demand for action cameras.

Domestic and regional growth in the popularity of sports events, outdoor adventure, and active lifestyle activities such as trekking, mountain racing, and ice skating, as well as an increase in the number of sports enthusiasts and adventurists, are driving market growth. The action cameras are designed in such a way that the videos shot with them give viewers a first-person perspective. In recent years, the increased sale of Ultra HD variants has increased demand for 4K resolution in action cameras. It is also expected that the adoption of 4K display technology will outpace the demand for Ultra HD technology in the coming years. The increased use of social media platforms for sharing live videos and photos, as well as various promotional and marketing activities, is driving market growth. Individual social media adoption is increasing in developing countries such as India and China.

North America was the largest market for action cameras and accessories in 2021, followed by Europe and Asia-Pacific. North America's large share is due to the presence of key players in the region, as well as the high demand for digital cameras in various application industries. Furthermore, due to the presence of a technically savvy population, the high adoption of internet-based content creation and blogging trends in the United States is a key factor driving market growth.