USD 303.44 billion
Activewear Market Size, Share, Growth Analysis, By End-User(Men, Women and Kids), By Distribution Channel(Online and Offline), By Region - Industry Forecast 2024-2031
Report ID:
SQMIG25K2055 |
Region:
Global |
Published Date: February, 2024
Pages:
157
|Tables:
60
|Figures:
75
Activewear Market Insights
Global Activewear Market size was valued at USD 303.44 billion in 2021 and is poised to grow from USD 321.04 billion in 2022 to USD 504.02 billion by 2030, growing at a CAGR of 5.8% in the forecast period (2023-2030).
The increasing preference for contemporary apparel in the gym and for daily activities is projected to aid in the expansion of the global activewear market. Consumers are including more sports and fitness into their daily lives as a result of their growing health consciousness and desire to maintain their physical fitness. Due to the recent changes in market dynamics brought about by the increased involvement, there is now a higher demand for sporting goods and activewear.
The younger generation and millennials, who are growing health-conscious and engaged in activities like working out at the gym, playing sports, and practicing yoga, are primarily responsible for the rise of the global industry. Items like spandex, which are more durable, flexible and washable than natural fibers, are now made with synthetic fibers thanks to advancements in their flexibility, durability, and washability. Additionally, celebrity collaborations with DTC and designer sportswear companies as well as the thinning distinctions between work and fitness attire are advancing this sector. Activewear for pregnant women, ecological activewear, and modest and adaptive clothing are all experiencing development in the sportswear market.
The market is anticipated to be driven by an increase in women's participation in recreational and competitive sports and fitness activities throughout the course of the forecasted period. The availability of fashionable sportswear has increased as a result of the rising fusion of sports and fashion, which is expected to increase women's interest and positively impact market growth. In industrialized countries, rising disposable income levels, rising living standards, and falling production costs are the main drivers of market expansion. However, the proliferation of fake goods is jeopardizing consumer safety, compromising product quality, and damaging key industry participants' reputations.
Recently, more people have expressed interest in employing various methods to stay fit at home. A healthy lifestyle requires wearing appropriate clothing for all occasions. One of the new options that emerged as a result of the rise in popularity of exercises like Pilates, yoga, running, and at-home workouts was women's apparel. The demand for activewear has consequently grown. As consumers' interest in sustainability has increased, businesses have responded by offering more products. In the near future, it is projected that this tendency will continue, resulting in large sales and market expansion.
Market snapshot - 2024-2031
Global Market Size
Largest Segment
Online
Fastest Growth
Online
Growth Rate
5.8% CAGR
Global Activewear Market 2022-2030 ($ Bn)
Country Share for North America Region- 2022 (%)
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Activewear Market Segmental Analysis
The global activewear market is segmented based on end-user, distribution channel, and region. Based on end-users, the market is classified into men, women and kids. In terms of distribution channel the market is bifurcated into online and offline. Region wise, the global activewear market is segmented into North America, Europe, Asia-Pacific, Latin America, and MEA.
Analysis by End-user
The women's market sector registered the largest share in 2022 with a revenue share of over 60.0%. The primary factor driving the growth of this segment is women's growing inclination for fashionable and trendy sportswear. The benefits of this sort of clothing, such as breathability, quick drying, static resistance, heat resistance, and chemical resistance, are the key factors augmenting demand for women's activewear. The increased health consciousness among consumers and the excitement of female customers for sports and fitness are further factors driving the market for women's activewear.
Due to the rising popularity of sports like basketball, cricket, and soccer, the men's segment is predicted to rise at a CAGR of 4.8% during the forecast period. Additionally, as more men participate in physical pursuits, sales of activewear are supported, which benefits the growth of the market. The market is expected to grow notably in the forecast period, due to the huge sum of revenue that men spend on sports and activewear globally. During the forecast period, a sizable CAGR is expected to be achieved by the kid’s segment. The primary factor driving this segment's growth is consumer expenditure. Furthermore, the expansion of organized retail in developing nations and the popularity of fast fashion increase demand from customers and drive market growth.
Analysis by Distribution Channel
The online segment is expected to generate the greatest CAGR of 7.2% during the forecast period. The growth of the online platform is a result of both the rise in internet and mobile phone usage as well as a fast-paced style of life. In order to sustain market competitiveness during the COVID-19 outbreak, key players started selling their drugs online and turned to e-commerce techniques. The segment's growth is also being aided by the quick exchange and refund possibilities provided by internet portals.
Global Activewear Market By Distribution Channel, 2022 (%)
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Activewear Market Regional Insights
In 2022, North America had the highest revenue share of about 35.0% thanks to the rise in popularity of stylish sportswear. The existence of significant industry rivals like Nike and Adidas, who make up a sizable percentage of the North American market in terms of sales, is what is driving the region's market. The popularity of sports like basketball and soccer as well as the rise in health consciousness are predicted to boost market growth. Greater levels of disposable income, lower production costs, and greater living standards are the main drivers of the regional market.
Asia Pacific is predicted to have the highest CAGR of 8.1% between 2022 and 2030 and is likely to register themselves as the fastest growing region. The industry is expanding as millennial and young adults' preferences for stylish athletic apparel grow. The regional market is dominated by nations with a higher proportion of young people, such China and India. Because of the rising interest in foreign brands, rising disposable income, and desire for improved lifestyles, the market for sportswear in the region is likely to develop. India, China, and Japan will soon control the regional market due to government measures that encourage active involvement in sports and competitions.
Global Activewear Market By Geography, 2022-2030
- Largest
- Fastest
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Activewear Market Dynamics
Drivers
Increasing health and fitness consciousness
- With the growing awareness of the importance of fitness and healthy lifestyle, people are more inclined towards activewear. As a result, the activewear market has seen a surge in demand.
Restraints
Sustainability concerns
- With growing concerns about the impact of the fashion industry on the environment, some consumers may prefer sustainable and eco-friendly clothing over activewear.
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Activewear Market Competitive Landscape
To create innovative and fashionable activewear and obtain a competitive advantage over their rivals, businesses use mergers, acquisitions, and strategic collaborations. For instance, in February 2021, Adidas introduced Formation, a new line of athletic clothing for women of various shapes and sizes that is made to complement and support their bodies. For those females looking for comfortable, high-performance workout attire, from Pilates to HIIT gym workouts, there is a new activewear product line that has just been introduced.
Top Player’s Company Profiles
- Nike, Inc.
- Adidas AG
- Puma SE
- Under Armour, Inc.
- ASICS Corporation
- VF Corporation
- New Balance Athletics, Inc.
- Lululemon Athletica Inc.
- Columbia Sportswear Company
- ASOS Plc.
- The North Face, Inc.
- Fila Korea Ltd.
- Reebok International Ltd.
- Skechers USA, Inc.
- Anta Sports Products Ltd.
- 361 Degrees International Ltd.
- Li Ning Company Limited
- Decathlon S.A.
- Brooks Sports, Inc.
- Hanesbrands Inc.
Recent Developments
- In Aug 2022, Fashion retailer H&M announced the global debut of its H&M Move on activewear range, claiming that by redefining sport as a movement, it will present a more approachable picture of sport. The inaugural release of the H&M Move line, dubbed "Move Essentials," featured utilitarian tops, lightweight jackets, tights, and bras in addition to goods made especially for running and working out, as well as outerwear and a yoga mat.
- In May 2022, With the launch of its first sports collection for women, Zara, the primary brand owned by Spanish fashion behemoth Inditex, consolidated its position in the expanding and incredibly resilient sportswear market. Outdoor activities are the focus of the newly released collection, which is especially made for high-impact outdoor sports like climbing or cycling.
Activewear Key Market Trends
- Athleisure trend: The athleisure trend has been driving the growth of the activewear market. Activewear is no longer just worn for sports and fitness activities but has become a fashion statement in everyday wear.
- Sustainable activewear: There is a growing trend towards sustainable activewear. Consumers are increasingly conscious of the environmental impact of fashion, and many activewear brands are responding by using sustainable and eco-friendly materials in their products.
- Digital transformation: The activewear market is being transformed by digital technologies such as 3D printing, AI, and wearables. These technologies are being used to design and manufacture activewear that is tailored to individual needs and preferences.
- Customization: Customization is becoming a major trend in the activewear market. Many brands are offering customization options to their customers, allowing them to design their own activewear and choose the materials, colors, and styles they want.
Activewear Market SkyQuest Analysis
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates and Analyzes the Data collected by means of Primary Exploratory Research backed by the robust Secondary Desk research.
According to our activewear market analysis, we found that the Activewear market is the growth of the increasing preference for contemporary apparel in the gym and for daily activities is blamed for the expansion of the global market. Consumers are including more sports and fitness into their daily lives as a result of their growing health consciousness and desire to maintain their physical fitness. Due to the recent changes in market dynamics brought about by the increased involvement, there is now a higher demand for sporting goods and activewear. The market is anticipated to be driven by an increase in women's participation in recreational and competitive sports and fitness activities throughout the course of the forecasted period.
| Report Metric | Details |
|---|---|
| Market size value in 2023 | USD 303.44 billion |
| Market size value in 2031 | USD 504.02 billion |
| Growth Rate | 5.8% |
| Forecast period | 2024-2031 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
|
| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
|
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Activewear Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Activewear Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Activewear Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Activewear Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Activewear Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Activewear Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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