Activewear Market Size, Share, Growth Analysis, By End-User(Men, Women and Kids), By Distribution Channel(Online and Offline), By Region - Industry Forecast 2024-2031

Global Activewear Market size was valued at USD 303.44 billion in 2021 and is poised to grow from USD 321.04 billion in 2022 to USD 504.02 billion by 2030, growing at a CAGR of 5.8% in the forecast period (2023-2030).

The increasing preference for contemporary apparel in the gym and for daily activities is projected to aid in the expansion of the global activewear market. Consumers are including more sports and fitness into their daily lives as a result of their growing health consciousness and desire to maintain their physical fitness. Due to the recent changes in market dynamics brought about by the increased involvement, there is now a higher demand for sporting goods and activewear.

The younger generation and millennials, who are growing health-conscious and engaged in activities like working out at the gym, playing sports, and practicing yoga, are primarily responsible for the rise of the global industry. Items like spandex, which are more durable, flexible and washable than natural fibers, are now made with synthetic fibers thanks to advancements in their flexibility, durability, and washability. Additionally, celebrity collaborations with DTC and designer sportswear companies as well as the thinning distinctions between work and fitness attire are advancing this sector. Activewear for pregnant women, ecological activewear, and modest and adaptive clothing are all experiencing development in the sportswear market.

The market is anticipated to be driven by an increase in women's participation in recreational and competitive sports and fitness activities throughout the course of the forecasted period. The availability of fashionable sportswear has increased as a result of the rising fusion of sports and fashion, which is expected to increase women's interest and positively impact market growth. In industrialized countries, rising disposable income levels, rising living standards, and falling production costs are the main drivers of market expansion. However, the proliferation of fake goods is jeopardizing consumer safety, compromising product quality, and damaging key industry participants' reputations.

Recently, more people have expressed interest in employing various methods to stay fit at home. A healthy lifestyle requires wearing appropriate clothing for all occasions. One of the new options that emerged as a result of the rise in popularity of exercises like Pilates, yoga, running, and at-home workouts was women's apparel. The demand for activewear has consequently grown. As consumers' interest in sustainability has increased, businesses have responded by offering more products. In the near future, it is projected that this tendency will continue, resulting in large sales and market expansion.