USD 3.5 billion
Adaptive Learning Market Size, Share, Growth Analysis, By Component (Platform, Services) By Application (Ed Tech Companies and Educational Institutes), By Deployment (Cloud, On Premises) By End Users, By Type, By Region - Industry Forecast 2025-2032
Report ID:
SQMIG45A2381 |
Region:
Global |
Published Date: December, 2024
Pages:
197
|Tables:
87
|Figures:
72
Adaptive Learning Market Insights
Adaptive Learning Market size was valued at USD 4.2 Billion in 2023 and is poised to grow from USD 5.1 Billion in 2024 to USD 24.28 Billion by 2032, growing at a CAGR of 21.4% during the forecast period (2025-2032).
Sophisticated technologies including artificial intelligence, machine learning, data science and adaptive learning are changing the evolution of the digital education industry. The advent of ubiquitous computing has encouraged educational systems to implement adaptive approaches to teaching and research programs. Flexible learning assures derivative, cost-effective approaches that make standardized training content accessible and accessible to students. Therefore, educational and corporate organizations are incorporating flexible learning tools into their online training modules.
For example, in March 2020, ConveGenius, an edtech company, acquired Gray Matters India to strengthen its adaptive learning platform. This acquisition enables ConveGenius to combine its automated learning capabilities with GMI’s metrology. This will further strengthen their ‘EdTech for Naya Bharat’ project which aims to empower more than 10 lakh students.
Market snapshot - 2024-2031
Global Market Size
Largest Segment
Solutions
Fastest Growth
Services
Growth Rate
21.4% CAGR
Global Adaptive Learning Market ($ Bn)
Country Share for North America Region (%)
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Adaptive Learning Market Segmental Analysis
Global Adaptive Learning Market is segmented by component, application, Deployment, end user, Type and region. Based on component, the market is segmented into Platform and Services. Based on application, the market is segmented into ED Tec Companies and Educational Institutes. Based On Deployment, the market is segmented into Cloud and On Premises. Based on end user, the market is segmented into Academics and Enterprises. Based on Type, the market is segmented into Hardware, Software and Content. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.
Analysis by Component
The solutions are the dominating segment holds the largest market share in the global adaptive learning market. Several factors contribute to the highest proportion of this section. Cloud-based and on-premises solutions provide flexibility and scalability. These platforms can implement customized learning processes for organizations and enterprises, where cloud-based solutions are more cost-effective and scalable, while on-premises solutions prefer data control user-friendly on top of that the availability and usability of this software are key factors that drive users. Adaptive learning software allows access from multiple devices and locations perfect for self-study or distributed professional meals. Finally, intuitive interfaces make it easier for new users to adapt. Education (K-12), higher education, corporate training through employment placement, and skills development have all shown a demand for such technologies in their respective industries.
The service segment is expected to grow at the highest CAGR of 20.8% due to early implementation, training and support. All critical aspects for successful implementation requiring specialized infrastructure, high overtime as more schools learn about these materials online in K-12 schools is in the district. The size of educational expansion has led to rapid growth in recent times but since AI (Artificial Intelligence) machine learning has expanded applications in this too it needs more meaningful core services as educational institutions and vendors are asking more than ever to meet needs of studies.
Analysis by Application
The k-12 is the dominating segment and holds the largest global adaptive learning market share due to the innovative and innovative e-learning software that has been widely adopted by educators to make learning fun for children. Challenge-based games and objective-based computer modules are increasingly preferred to improve student engagement, which in turn will drive the growth of the market.
Moreover, the corporate segment is expected to be the fastest growing segment during the forecast period. Adoption of this software for training and providing guidance, training and recommendations to employees will enhance the growth of the market. Additionally, this software helps individuals improve their productivity, qualify employees, and accelerate learning.
Global Adaptive Learning Market By Component (%)
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Adaptive Learning Market Regional Insights
North America is the dominant region which holds the largest market share. Growing partnerships and collaborations between digital education vendors and organizations to integrate advanced software into existing education models are driving market growth in North America. Continue to offer coherent mathematics learning platforms in English and Full of all Spanish. Later, in October 2019, DreamBox Learning partnered with the Nevada Association of School Administrators (NASA) to provide access to on-site training, applied research live webinars, and professional development resources for NASA teachers other with their mathematics, helps design instruction for their own student’s unique developmental and learning needs.
Asia-Pacific is expected to be the fastest growing region during the forecast period. Increasing government initiatives to upgrade the digital infrastructure in education are expected to fuel the growth of the market. For example, in May 2020, the Finance Minister of India announced the introduction of the ‘Pradhan Mantri e-Video’ scheme to support digital education. Such factors can stimulate the growth of the market. Similarly, European government initiatives such as” Digital Education Action Plan” and “Digital @Youth Work "initiatives can boost the European market.
Global Adaptive Learning Market By Geography
- Largest
- Fastest
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Adaptive Learning Market Dynamics
Drivers
Temporary Closure of Institutions to Stimulate Demand for E-learning Software
- The COVID-19 pandemic is causing serious problems in education and industry. The temporary closure of schools, universities and institutions has severely affected students, teachers and skills development agencies. Although, some states have initiated plans to reopen educational institutions based on class size. The persistence of the virus may once again have shut down institutions. These decisions carry significant economic and social consequences and are expected to have a lasting impact on students and teachers. Meanwhile, e-learning platforms such as adaptive learning platforms can become indispensable for continuous learning. Even in the corporate world, upskilling has become increasingly important for professionals to prolong their careers in the current environment. The impending economic downturn is forcing companies to cut non-core jobs. The only two ways for employees to future-proof their work is to develop skills in areas where they are more likely to be continuously developed or more capable and qualified than a peer group Individualized teaching, time management, approach based on trust, ability to create personalized learning paths Adaptive learning software is expected to play an important role in this context due to its advantages such as , and personalized learning for heterogeneous group.
Growing Trend of Self-learning
- In the self-directed learning (SDL) approach, the student takes responsibility to learn at his/her own pace and time with or without the support of mentors. This approach enables students to assess, execute their own learning activities on and maintained. Adaptive learning software is one of the tools used in this approach that provides data about students taking training modules or e-learning courses. Using traditional methods, it is difficult to monitor the performance of each student. With the help of this platform, students’ performance can be checked online, and their learning experience can be changed. It not only helps to understand individual performance and needs but also shows progress and predicts students’ future performance. Thus, the growing trend towards self-directed learning is expected to drive the market growth.
Restraints
Challenges Associated with Software
- The design and development of an exchange curriculum must be done precisely because testing and creating exchanges is a complex task. Complete individuality and unlimited flexibility can be difficult to achieve, whereas limited flexibility can make students insecure. Furthermore, the complexity of supporting instructional formats such as audio and video can be time-consuming and difficult. The costs associated with purchasing software, training and trainers are very high. These factors may restrict the growth opportunities of the market.
Network Issues, Bandwidth Congestion and Latency Issues Related to Software
- Flexible curriculum is typically implemented in a school district or public cloud database. They rely on networks that are flexible, reliable and have good bandwidth so that students can access the applications anytime and anywhere. Latency issues, bandwidth congestion, and other network outages affect students’ overall performance in online exams. Adaptive learning solutions combine technologies such as artificial intelligence (AI), mixed reality, streaming and recorded video, and gamification systems. Concurrent use of such intensive bandwidth applications affects network capacity. Additionally, the rise of remote work, virtual meetings, and other systems has created communication logistics problems.
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Adaptive Learning Market Competitive Landscape
A notable strategic partnership in the global adaptive learning market is the Newton and Pearson collaboration. In 2019, Pearson announced a partnership with Newton to integrate Newton’s adaptive learning technology into Pearson’s digital learning solutions. The purpose of this collaboration was to enhance Pearson’s MyLab and Mastering platforms, delivering personalized learning experiences tailored to students’ individual needs and learning styles. Leveraging Newton's advanced programming and data analytics capabilities, Pearson sought to deliver effective and engaging learning experiences, improve student outcomes and retention rates. The partnership allowed Pearson to force it strengthens position in the market by incorporating cutting-edge technology to deliver innovative instructional solutions
Top Player’s Company Profiles
- McGraw-Hill (United States)
- Pearson (United Kingdom)
- Curriculum Associates (United States)
- Wiley (John Wiley & Sons, Inc.) (United States)
- DreamBox Learning (United States)
- Imagine Learning (United States)
- Realizeit (United States)
- Mathspace (Australia)
- CogBooks (United Kingdom)
- Fishtree (United States)
- Istation (United States)
- Knewton (United States)
- SMART Sparrow (Australia)
- Fulcrum Labs (United States)
- VitalSource (United States)
- Cerego (United States)
- Houghton Mifflin Harcourt (United States)
- ScootPad (United States)
- Docebo (Canada)
- New Leaf Technologies (South Africa)
Recent Developments
- In February 2023, DreamBox Learning, Inc. unveiled the DreamBox Reading Park, a learning journey that actively revolutionized every network in the US.
- In June 2023, Reva University, a private public university in Bangalore, Karnataka, unveiled plans to use adaptive learning through artificial intelligence (AI) to help students in subjects like engineering, anthropology and language.
- In March 2021, Noida-based edtech startup ConveGenius switched from tablet-based learning to WhatsApp chatbot-assisted learning during the pandemic and managed to scale from half a million students to 10 million.
Adaptive Learning Key Market Trends
- Need for Advanced and Innovative E-learning Software: Advanced digital learning software has emerged as students need innovative solutions to improve, scoring, and retention. Learning tools for manipulating daily information on screen with advanced technologies such as artificial intelligence (AI), augmented reality (AR), virtual reality (VR). This allows students to learn easily and meaningfully. AR and VR technologies help to understand complex scientific concepts faster, thus stimulating learning curiosity. It helps keep the content up-to-date and enhances it, thereby making the content more efficient and intuitive. Thus, exchange learning is expected to radically innovate the way education is conducted and bring a spark back to the classroom.
Adaptive Learning Market SkyQuest Analysis
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
The global adaptive learning market is experiencing strong growth driven by increasing demand for effective personalized educational solutions. Leading market players, including Newton, DreamBox Learning, McGraw-Hill Education and Pearson, are using advanced technologies such as AI-powered algorithms to deliver learning experiences tailored to different disciplines and levels of education.
Adaptive learning platforms adjust in real time to each student’s performance, learning style and pace, providing customized feedback, feedback and support to improve learning outcomes. These platforms are widely adopted in K-12 education, higher education, corporate training, and other learning environments to improve engagement, retention, and overall educational effectiveness.
Strategic partnerships and collaborations are common in the flexible learning market, as companies seek to integrate new technologies, expand their product offerings and reach wider audiences for example social interactions between Newton and Pearson to deliver an effective and engaging educational experience. It is an example of efforts to improve digital learning strategies by integrating learning technologies.
| Report Metric | Details |
|---|---|
| Market size value in 2022 | USD 3.5 billion |
| Market size value in 2031 | USD 20.0 billion |
| Growth Rate | 21.4% |
| Base year | 2023 |
| Forecast period | 2024-2031 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
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| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Adaptive Learning Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Adaptive Learning Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Adaptive Learning Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Adaptive Learning Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Adaptive Learning Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Adaptive Learning Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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