USD 10.9 billion
Adult Diapers Market Size, Share, Growth Analysis, By Type(Pad Type, Pant/Pull-up Type, Tape on Diapers, and Others), By Product Type(Reusable and Disposable), By Material Type(Cotton, Non-Woven Fabric, Micro Fabric, Fluff Pulp), By Gender(Men and Women), By Distribution Channel(Online and Offline), By Region - Industry Forecast 2025-2032
Report ID:
SQMIG35C2021 |
Region:
Global |
Published Date: February, 2024
Pages:
157
|Tables:
86
|Figures:
76
Adult Diapers Market Insights
Adult Diapers Market size was valued at USD 11.56 Billion in 2023 and is poised to grow from USD 12.27 Billion in 2024 to USD 20.91 Billion by 2032, growing at a CAGR of 6.1% during the forecast period (2025-2032).
One of the most prevalent issues among people is incontinence. Over 424 million people experienced incontinence in the world in 2019, according to the Global Forum on Incontinence. Females are more likely than guys to experience incontinence. The key drivers of the adult diapers market are the rising incidence of incontinence and the growing geriatric population. By 2030, the world's ageing population is predicted to total 1.4 billion people, creating a massive business potential, according to the United Nations. Absorbents for incontinence are quickly becoming a lucrative sector. The popularity of incontinence undergarments is rising as a result of well-known brands like TENA, Poise, Always Discreet, Sure Care, and others continuing to provide more secrecy, comfort, and confidence in leading a normal life. The taboo and social stigma around the use of incontinence absorbent products are being eradicated as there is a growing understanding of incontinence. In the past, people were reluctant to address incontinence or to seek medical attention. But as patients become more informed, they are increasingly expecting goods that boost their self-esteem, offer comfort, are more covert, and are kind to their skin. This has in turn motivated producers to spend money on research and the creation of goods with superior fluid management.
For instance, Essity released New ConfioAir Breathable Technology in November 2017; this material will be utilised to create all of the company's underwear, briefs, and other incontinence products. The creation of goods specifically for men and women as well as the appearance of smart diapers have become significant developments in the adult diapers market. According to a study conducted by Essity for their product TENA Men, the percentage of male consumers purchasing TENA Men for themselves rose by 8% in 2019. This demonstrates how popular specifically made incontinence underpants are among men. Additionally, the market is expected to grow significantly due to the usage of sensors in diapers to stop overflow and unintentional leaks.
US Adult Diapers Market is poised to grow at a sustainable CAGR for the next forecast year.
Market snapshot - 2025-2032
Global Market Size
Largest Segment
Female
Fastest Growth
Female
Growth Rate
6.1% CAGR
Global Adult Diaper Market By Geography, 2022-2028
Country Share for Europe Region- 2021 (%)
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Adult Diapers Market Segmental Analysis
Global Adult Diaper Market is segmented by type, product type, material type, gender, distribution channel, and region. Based on type, the market can be segmented into Pad Type, Pant/Pull-up Type, Tape on Diapers, and Others. Based on product type, the market is segmented into Reusable and Disposable. Based on material type, the market is segmented into Cotton, Non-Woven Fabric, Micro Fabric, Fluff Pulp, and Other. Based on gender, the market is segmented into men and women. Based on distribution channel, the market is segmented online and offline. Based on region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.
Adult Diapers Market Analysis by Product Type
The global adult diapers market can be divided into drip collectors & bed protectors, pads & guard, and underwear & briefs based on product type. According to estimates, the underwear and briefs category makes up the majority of the market. This can be linked to the growing popularity of underwear and briefs that offer longer-lasting leakage protection at night. The underwear and briefs segment is also being expanded by the increased availability of incontinence underwear that is more covert and is free of rashes.
Adult Diapers Market Analysis by Gender
The market can be divided into male and female segments based on gender. Due to the rising number of pregnancies, rising prevalence of post-menopause issues, and increased awareness of adult diapers for postpartum, the female segment is anticipated to dominate the market. In a Kimberly-Clark poll from 2018, approximately 63 percent of women admitted to using period pads or sanitary napkins instead of items made specifically for urinary incontinence. This shows the unrealized potential and expansion possibilities for feminine incontinence absorbent products. The male market, on the other hand, is predicted to rise significantly throughout the projection period.
Adult Diapers Market Analysis by Distribution Channel
Retail outlets, institutional sales, and online channels make up the market's distribution channel segments. It is anticipated that the retail shops segment will rule the market for the entire projection period. The quick adoption of male guards and liners as well as the rising retail purchase of incontinence undergarments are the key causes of this. Due to the rising usage of incontinence undergarments by women postpartum and immobile patients, the institutional sales market is predicted to expand. 8.1% of incontinent persons over 65 years old are dependent on outside care, according to the Global Forum on Incontinence (GFI) 2018, and this trend is projected to benefit the institutional sales segment. Due to the rapid development and adoption of e-commerce, as well as the rise in online purchases as a result of the convenient availability and appealing pricing, the online channel sector is predicted to become the most profitable among all the distribution channels.
Global Adult Diaper Market By Gender, 2021 (%)
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Adult Diapers Market Regional Insights
The majority of the adult diapers market share was held by Europe, which brought in US$ 3.79 billion in 2018. The growing number of customer education programmes, the normalisation of social issues associated to incontinence, and the growing emphasis on geriatric care services are major factors attributed to Europe's dominant position. Over 50 million people in Europe are incontinent, according to Eurocare, which is likely to increase demand for incontinence absorbent goods there. The market in North America is anticipated to grow strongly during the forecast period, largely as a result of rapid adoption of disposable incontinence absorbent products, strong government support, and high increase in online sales. Essity said that in North America, each person used 450–500 units of incontinence absorbent products in 2018. Thus, it is anticipated that increased use of incontinence undergarments will help the market expand in North America. Growing adult populations, particularly in China and India, a large pool of potential customers, and an increase in pregnancies are the main drivers of the Asia Pacific market. WHO estimates that 120 million Chinese citizens will be 80 years of age or older by 2050. The demand for incontinence underwear in China is probably going to increase as a result. The market is expected to grow in the Middle East and Africa as a result of the expanding popularity of home care services and the demand for hygiene products. Due to the increased incidence of urine incontinence and the waning social stigma around the use of incontinence absorbent products, the market for these goods in Latin America is expected to soar.
Global Adult Diaper Market By Geography, 2022-2028
- Largest
- Fastest
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Adult Diapers Market Dynamics
Adult Diapers Market Driver
Rising Older Population to Drive Adult Diapers Market Growth
- Adults frequently experience incontinence issues. One of the key elements that is projected to increase demand for incontinence underwear is the growing senior population. The Globe Health Organization (WHO) predicts that by the end of 2050, there will be 2 billion people in the world who are 60 or older, up from 900 million in 2015. The adult diapers market is anticipated to soar as a result of this, as well as the huge increase in aged care services and the widespread use of disposable diapers.
Adult Diapers Market Restraint
- If used for a long time, especially during the postpartum period, adult diapers may result in some allergies due to their dryness. Adult diapers become soiled when they take up bodily fluids like urine and sweat, trapping moisture and perhaps leading to diaper rash and bacterial infections. In extreme cases, it can potentially lead to the development of dysplasia and cervical cancer. People with delicate skin are more susceptible to developing rashes and bedsores when using adult diapers. An increased dependence on adult diapers results from continuing to use them to stop urine leaks during the postpartum period.
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Adult Diapers Market Competitive Landscape
The adult diapers market is relatively fragmented, with a high level of competition. Companies are working on new product launches and other initiatives to provide better equipment to their customers and expand their companies globally. These industry leaders are expanding their client base in a variety of ways, and many organizations are forming strategic and creative partnerships with other start-up businesses to increase market share and profitability.
Top Players in the Adult Diapers Market
- Kimberly-Clark Corporation
- Svenska Cellulosa Aktiebolaget (SCA)
- Unicharm Corporation
- First Quality Enterprises, Inc.
- Procter & Gamble Co.
- Ontex Group NV
- Domtar Corporation
- Medline Industries, Inc.
- Abena A/S
- Essity Aktiebolag (formerly SCA Hygiene Products)
- DSG International (Thailand) Public Company Limited
- Hengan International Group Company Limited
- Daio Paper Corporation
- Nippon Paper Industries Co., Ltd.
- Chiaus (Fujian) Industry Development Co., Ltd.
- Fujian Hengan Group Ltd.
- Principle Business Enterprises, Inc.
- TZMO SA
- Mega Soft (Fujian) Hygiene Products Co., Ltd.
- PBE Inc.
Adult Diapers Market Recent Developments
In May 2020, Poise UltraThin Active Collection, a line of pads and liners with wings for greater stability for women, was introduced by Kimberly-Clark.
Adult Diapers Key Market Trends
Innovative Product Launches to Support Market Growth
- The introduction of new products with high levels of absorption, odour control, and skin-friendly materials has successfully increased consumer demand for incontinence undergarments. For instance, Kimberly-Clark debuted their Poise UltraThin Active Collection of pads and liners with wings in May 2019 to provide women more stability. In order to understand the demands of the patients and introduce solutions that meet those needs, the manufacturers are investing a lot of money. During the forecast period, this is anticipated to help fuel demand for incontinence absorbent products. In addition, the market for adult diapers is projected to increase quickly due to the quick adoption of technologies like sensors and smart diapers that avoid unintentional overflows and discomfort.
Adult Diapers Market SkyQuest Analysis
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates, and Analyses the Data collected utilizing Primary Exploratory Research backed by the robust Secondary Desk research.
According to our Adult Diapers Market Analysis, research report offers a thorough overview of the industry and focuses on important factors including the top players, sources, products, and applications. The research also identifies significant advancements in the industry and provides insights into market trends and the competitive environment. The study includes a number of aspects, in addition to those already mentioned, that have assisted in the market's expansion in recent years.
| Report Metric | Details |
|---|---|
| Market size value in 2023 | USD 11.56 Billion |
| Market size value in 2032 | USD 20.91 Billion |
| Growth Rate | 6.1% |
| Base year | 2024 |
| Forecast period | 2025-2032 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
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| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Adult Diapers Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Adult Diapers Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Adult Diapers Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Adult Diapers Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Adult Diapers Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Adult Diapers Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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