Adult Diapers Market Size, Share, Growth Analysis, By Type(Pad Type, Pant/Pull-up Type, Tape on Diapers, and Others), By Product Type(Reusable and Disposable), By Material Type(Cotton, Non-Woven Fabric, Micro Fabric, Fluff Pulp), By Gender(Men and Women), By Distribution Channel(Online and Offline), By Region - Industry Forecast 2025-2032

Adult Diapers Market size was valued at USD 11.56 Billion in 2023 and is poised to grow from USD 12.27 Billion in 2024 to USD 20.91 Billion by 2032, growing at a CAGR of 6.1% during the forecast period (2025-2032).

The adult diapers market is relatively fragmented, with a high level of competition. Companies are working on new product launches and other initiatives to provide better equipment to their customers and expand their companies globally. These industry leaders are expanding their client base in a variety of ways, and many organizations are forming strategic and creative partnerships with other start-up businesses to increase market share and profitability. 'Kimberly-Clark Corporation', 'Svenska Cellulosa Aktiebolaget (SCA)', 'Unicharm Corporation', 'First Quality Enterprises, Inc.', 'Procter & Gamble Co.', 'Ontex Group NV', 'Domtar Corporation', 'Medline Industries, Inc.', 'Abena A/S', 'Essity Aktiebolag (formerly SCA Hygiene Products)', 'DSG International (Thailand) Public Company Limited', 'Hengan International Group Company Limited', 'Daio Paper Corporation', 'Nippon Paper Industries Co., Ltd.', 'Chiaus (Fujian) Industry Development Co., Ltd.', 'Fujian Hengan Group Ltd.', 'Principle Business Enterprises, Inc.', 'TZMO SA', 'Mega Soft (Fujian) Hygiene Products Co., Ltd.', 'PBE Inc.'

Adults frequently experience incontinence issues. One of the key elements that is projected to increase demand for incontinence underwear is the growing senior population. The Globe Health Organization (WHO) predicts that by the end of 2050, there will be 2 billion people in the world who are 60 or older, up from 900 million in 2015. The adult diapers market is anticipated to soar as a result of this, as well as the huge increase in aged care services and the widespread use of disposable diapers.

The introduction of new products with high levels of absorption, odour control, and skin-friendly materials has successfully increased consumer demand for incontinence undergarments. For instance, Kimberly-Clark debuted their Poise UltraThin Active Collection of pads and liners with wings in May 2019 to provide women more stability. In order to understand the demands of the patients and introduce solutions that meet those needs, the manufacturers are investing a lot of money. During the forecast period, this is anticipated to help fuel demand for incontinence absorbent products. In addition, the market for adult diapers is projected to increase quickly due to the quick adoption of technologies like sensors and smart diapers that avoid unintentional overflows and discomfort.

The majority of the adult diapers market share was held by Europe, which brought in US$ 3.79 billion in 2018. The growing number of customer education programmes, the normalisation of social issues associated to incontinence, and the growing emphasis on geriatric care services are major factors attributed to Europe's dominant position. Over 50 million people in Europe are incontinent, according to Eurocare, which is likely to increase demand for incontinence absorbent goods there. The market in North America is anticipated to grow strongly during the forecast period, largely as a result of rapid adoption of disposable incontinence absorbent products, strong government support, and high increase in online sales. Essity said that in North America, each person used 450–500 units of incontinence absorbent products in 2018. Thus, it is anticipated that increased use of incontinence undergarments will help the market expand in North America. Growing adult populations, particularly in China and India, a large pool of potential customers, and an increase in pregnancies are the main drivers of the Asia Pacific market. WHO estimates that 120 million Chinese citizens will be 80 years of age or older by 2050. The demand for incontinence underwear in China is probably going to increase as a result. The market is expected to grow in the Middle East and Africa as a result of the expanding popularity of home care services and the demand for hygiene products. Due to the increased incidence of urine incontinence and the waning social stigma around the use of incontinence absorbent products, the market for these goods in Latin America is expected to soar.