Adult Diapers Market Size, Share, Growth Analysis, By Type(Pad Type, Pant/Pull-up Type, Tape on Diapers, and Others), By Product Type(Reusable and Disposable), By Material Type(Cotton, Non-Woven Fabric, Micro Fabric, Fluff Pulp), By Gender(Men and Women), By Distribution Channel(Online and Offline), By Region - Industry Forecast 2025-2032

Adult Diapers Market size was valued at USD 11.56 Billion in 2023 and is poised to grow from USD 12.27 Billion in 2024 to USD 20.91 Billion by 2032, growing at a CAGR of 6.1% during the forecast period (2025-2032).

One of the most prevalent issues among people is incontinence. Over 424 million people experienced incontinence in the world in 2019, according to the Global Forum on Incontinence. Females are more likely than guys to experience incontinence. The key drivers of the adult diapers market are the rising incidence of incontinence and the growing geriatric population. By 2030, the world's ageing population is predicted to total 1.4 billion people, creating a massive business potential, according to the United Nations. Absorbents for incontinence are quickly becoming a lucrative sector. The popularity of incontinence undergarments is rising as a result of well-known brands like TENA, Poise, Always Discreet, Sure Care, and others continuing to provide more secrecy, comfort, and confidence in leading a normal life. The taboo and social stigma around the use of incontinence absorbent products are being eradicated as there is a growing understanding of incontinence. In the past, people were reluctant to address incontinence or to seek medical attention. But as patients become more informed, they are increasingly expecting goods that boost their self-esteem, offer comfort, are more covert, and are kind to their skin. This has in turn motivated producers to spend money on research and the creation of goods with superior fluid management.

For instance, Essity released New ConfioAir Breathable Technology in November 2017; this material will be utilised to create all of the company's underwear, briefs, and other incontinence products. The creation of goods specifically for men and women as well as the appearance of smart diapers have become significant developments in the adult diapers market. According to a study conducted by Essity for their product TENA Men, the percentage of male consumers purchasing TENA Men for themselves rose by 8% in 2019. This demonstrates how popular specifically made incontinence underpants are among men. Additionally, the market is expected to grow significantly due to the usage of sensors in diapers to stop overflow and unintentional leaks.

US Adult Diapers Market is poised to grow at a sustainable CAGR for the next forecast year.