Global Adult Wipes Market

Adult Wipes Market Size, Share, Growth Analysis, By Type(Disposable Wipes, Re-Usable Wipes), By End-Users(Male, Female, Others), By Distribution Channel(Pharmacies, Convenience Store, Online, Others), By Region - Industry Forecast 2025-2032


Report ID: SQSG30L2038 | Region: Global | Published Date: October, 2024
Pages: 248 | Tables: 90 | Figures: 76

Adult Wipes Market Regional Insights

North America dominated the adult wipes market, accounting for more than XX % of revenue in 2021. The changing lifestyles of people, an increase in the number of working women, rising online retailing trends, and rising disposable income are the major factors driving this region. Furthermore, growing awareness of hygiene during pregnancy and other diseases is fuelling demand for adult wipes across North America. The majority of European countries, including Germany, the United Kingdom, and France, prioritize hygiene and are willing to spend money on high-quality personal care and hygiene products. Furthermore, women's increasing disposable income allows them to spend more on premium personal care and hygiene products, including adult wipes.

The Asia Pacific adult wipes market is expected to grow at the fastest rate of XX %. The region's growing demand can be attributed to a variety of factors, including rapid urbanization and a growing preference in countries such as China, India, and South Korea for products that provide convenience, save time, and provide the same cleaning effect. Furthermore, the easy availability of adult wipes as a result of the region's growing popularity and high spending is one of the primary factors driving regional expansion. The main factors driving product demand in the region are increased awareness and rising product promotion initiatives among women about the negative effects of unclean intimate areas such as skin disorders, itching, odor, and the possibility of cervical cancer.

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Adult Wipes Market size was valued at USD 3.7 billion in 2022 and is poised to grow from USD 3.98 billion in 2023 to USD 6.93 billion by 2031, growing at a CAGR of 7.6% in the forecast period (2024-2031).

The adult wipes market is characterized by the presence of some large multinational companies with a strong presence across the globe. Adult Wipes manufacturers continue to prioritize technological advancements in the product. Such developments, combined with competitive pricing, are likely to help them increase their market share during the forecast period. Companies are investing heavily in R&D to differentiate their products from their competitors. Based on our research, we discovered that to gain a competitive advantage, the company has implemented various expansion strategies such as capacity expansions, online presence strengthening, and new product launches. Based on our research we also found that in the global adult wipes market Companies are also taking advantage of contract manufacturing opportunities from various manufacturers and selling their products under their brand names. 'Procter & Gamble', 'Kimberly-Clark Corporation', 'Johnson & Johnson', 'Unicharm Corporation', 'Edgewell Personal Care', 'Nice-Pak Products Inc.', 'Diamond Wipes International', 'Essity Aktiebolag', 'Clorox Company', 'Svenska Cellulosa Aktiebolaget SCA', 'Rockline Industries', 'Body Wipe Company', 'GAMA Healthcare Ltd', 'Hengan International Group Company Limited', 'Nice Group Co., Ltd.', 'Robinson Healthcare Ltd', 'Cardinal Health, Inc.', 'Berkshire Hathaway Inc. (Fruit of the Loom, Inc.)', 'First Quality Enterprises, Inc.', 'Kirkland Signature (Costco Wholesale Corporation)'

The adult wipes market is being driven by the increased use of adult wipes for hygiene purposes, particularly when clean water is scarce. Furthermore, the advantages of adult wipes for infection prevention, as well as their disposable nature, are enticing customers to buy more adult wipes. The market is also driven by an increasing old-age population, urbanization, and rising consumer expenditure on personal hygiene products. Cost, convenience, hygiene, performance, ease of use, time savings, and consumer-centric aesthetics are the major product characteristics influencing growth.

The COVID-19 (coronavirus) outbreak has more than doubled the global demand for wet wipes, particularly in countries affected by the pandemic, such as the United States, India, Brazil, Russia, and the United Kingdom. Many manufacturers have traditionally relied on China for raw materials used in the production of various types of wet wipes. However, with supply and logistics suffering greatly, countries have been forced to look inward for raw materials. Furthermore, as COVID-19 cases have been increasing exponentially around the world, the grave risk of the virus spreading has resulted in a panic purchase of personal hygiene products such as wet wipes specifically health hygiene wipes such as adult wipes.

North America dominated the adult wipes market, accounting for more than XX % of revenue in 2021. The changing lifestyles of people, an increase in the number of working women, rising online retailing trends, and rising disposable income are the major factors driving this region. Furthermore, growing awareness of hygiene during pregnancy and other diseases is fuelling demand for adult wipes across North America. The majority of European countries, including Germany, the United Kingdom, and France, prioritize hygiene and are willing to spend money on high-quality personal care and hygiene products. Furthermore, women's increasing disposable income allows them to spend more on premium personal care and hygiene products, including adult wipes.

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Global Adult Wipes Market

Report ID: SQSG30L2038

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