Adult Wipes Market Size, Share, Growth Analysis, By Type(Disposable Wipes, Re-Usable Wipes), By End-Users(Male, Female, Others), By Distribution Channel(Pharmacies, Convenience Store, Online, Others), By Region - Industry Forecast 2025-2032

Adult Wipes Market size was valued at USD 3.98 Billion in 2023 and is poised to grow from USD 4.28 Billion in 2024 to USD 7.46 Billion by 2032, growing at a CAGR of 7.6% during the forecast period (2025-2032).

Adult Wipes are typically used by the elderly who have conditions such as incontinence or dementia. Adult wipes are becoming more popular in the aftermath of COVID-19, owing to increased personal care and medical awareness. Adult wipes come in a variety of styles and types, including reusable and disposable Wipes. They are classified as hygiene products. Adult wipes are used as bath wipes for adults, bed bath wipes for bedridden patients, or as a wet towel. These wipes are also Ideal for wiping the skin when changing an adult diaper. Most adult wipes are enriched with organically grown products such as aloe Vera, and olive extracts. These products also protect the skin from allergies, irritation, and rashes.

Increasing health-related problems associated with aging, such as Incontinence-associated Dermatitis (IAD) and Catheter-associated Urinary Tract Infection (CAUTI), have emerged as major global concerns. The infection caused by prolonged catheter use is closely linked to CAUTI, the most common of healthcare-associated illnesses. Incontinence-associated Dermatitis (IAD) is a condition in which patients' skin becomes inflamed and eroded as a result of frequent contact with urine and stool. Because the skin acts as a barrier between the human body and the outside world, keeping the skin's moisture barrier intact is critical in these situations.

According to the Centres for Disease Control and Prevention (CDC), urinary catheters are associated with approximately 75% of urinary tract infection (UTI) cases in the United States, and 15-25% of patients who are already hospitalized receive urinary catheters while in hospitals. These factors are expected to accelerate the demand for adult wipes over the forecast period.

US Adult Wipes Market  is poised to grow at a sustainable CAGR for the next forecast year.