Advanced Driver Assistance Systems Market Size, Share, Growth Analysis, By Component(Processor, Hardware (Camera Units, Lidar, Radar Sensors), By Vehicle type(Passenger cars, light commercial vehicles, buses, and trucks), By Electric Vehicle Type(Battery Electric Vehicles, Fuel Cell Electric Vehicles, Hybrid Electric Vehicles, Plug-in Hybrid Electric Vehicles), By Region - Industry Forecast 2024-2031


Report ID: SQMIG45A2350 | Region: Global | Published Date: July, 2024
Pages: 196 |Tables: 95 |Figures: 76

Advanced Driver Assistance Systems Market Insights

Global Advanced Driver Assistance Systems Market size was valued at USD 32,938.4 million in 2022 and is poised to grow from USD 43,685.8 million in 2023 to USD 133,402.9 million by 2031, growing at a CAGR of 12.7% in the forecast period (2024-2031).

Advanced driver assistance systems include a variety of active and passive systems designed to help the driver achieve safety, comfort and efficiency while driving and enhance driver, passenger and pedestrian safety and security effectiveness. Emergency braking, parking assist, adaptive cruise control, and lane warning departure systems are just a few of the many systems included in ADAS Artificial intelligence (AI) has driven the automotive industry high. Moreover, increasing urbanization, spreading technology, improving standard of living and increasing disposable income are positively impacting the growth of this market.

According to the National Motor Vehicle Crash Cause Survey (NMVCCS), motor vehicle crashes in the U.S. are 1.5% and over 90% are driver error. ADAS helps reduce traffic crashes and accidents and increase the safety and security of vehicles, occupants and pedestrians. Additionally, governments in various regions are spending heavily on adopting advanced technologies, developing safety features and supporting autonomous vehicles worldwide and governments have made it mandatory for car manufacturers all vehicles will include advanced driver assistance systems. Advanced driver assistance systems include a variety of active and passive systems designed to help the driver achieve safety, comfort and efficiency while driving and enhance driver, passenger and pedestrian safety and security effectiveness. Emergency braking, parking assist, adaptive cruise control, and lane warning departure systems are just a few of the many systems included in ADAS Artificial intelligence (AI) that has driven the automotive industry. Moreover, increasing urbanization, spreading technology, improving standard of living and increasing disposable income are positively impacting the growth of this market.

Market Snapshot - 2024-2031

Global Market Size

USD 43.32 Billion

Largest Segment

Radar

Fastest Growth

Sensor

Growth Rate

16.1% CAGR

Global Advanced Driver Assistance Systems Market ($ Bn)
Country Share for North America Region (%)

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Advanced Driver Assistance Systems Market Segmental Analysis

Global advanced driver assistance systems market is segmented based on Solution type, Component, Vehicle type, and region. Based on Component, the market is segmented into Processor, Hardware (Camera Units, Lidar, Radar Sensors, Ultrasonic Sensors, Ecus, Others) Sensors (Image sensor, Lidar sensor, Ultrasonic sensor, Infrared (IR) sensor, Radar sensor, and Laser), Software (Middleware, Application Software, Operating Systems), Others. Based on Electric Vehicle Type, the market is segmented into Battery Electric Vehicles, Fuel Cell Electric Vehicles, Hybrid Electric Vehicles, and Plug-in Hybrid Electric Vehicles. Based on Vehicle type, the market is segmented into Passenger cars, light commercial vehicles, buses, and trucks. Based on region, the market is segmented into North America, Europe, Asia Pacific, and Latin America. 

Analysis by Component

The radar sensors segment dominates the market and are used in a wide variety of systems, including emergency assist braking and lane-change systems. It is also expected to be the fastest growing segment during the forecast period. Furthermore, increasing number of accidents and increasing safety awareness are the major factors driving the market growth, driving the demand for radar sensors in the US, China and key European countries.

The sensor segment is expected to show significant growth in this market. Both ADAS and automated driving tasks require continuous data transmission from the surrounding vehicle provided by sensors. Sensors detect everything from the visible to the invisible or invisible. Multiple sensors embedded in different parts of the vehicle help ADAS to manage more accurately and faster. Semiconductors offer highly sophisticated ICs that integrate sensor signal chains to condition and process information. For example, automotive system manufacturers have products that integrate data from tire pressure sensors, vehicle speed sensors, electronic stability control and anti-lock braking systems to demonstrate reduced tire-road friction.

Analysis by System Type

Autonomous emergency braking (AEB) is the dominating segment and held the largest market share in 2022. The system is responsible for autonomously activating the brakes and slowing or stopping the vehicle before a collision to avoid collision. Lane departure warning system first in the world all markets. This system helps the driver by keeping the vehicle in place on the road.

The adaptive cruise control segment holds the third most global advanced driver assistance systems market share. The high penetration of ADAS in a wide range of vehicles and its widespread use are critical factors for its dominance in the global market. The parking assistant system detects the surroundings of the vehicle and helps the driver park the vehicle. The wide range of products and strategies offered by OEMs drives the growth of the global market during the forecast period.

Global Advanced Driver Assistance Systems Market Vehicle Type

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Advanced Driver Assistance Systems Market Regional Insights

North America holds the largest market share of 32.9% by 2022. The growth in this region was driven by technological advancements in the automotive industry, key players in this sector and also, the adoption of new technologies size and improving economic conditions. In this region, increasing mortality rates in countries such as Canada and USA and increasing sales of premium cars are also driving the market growth.

Asia-Pacific region is expected to hold the largest market share due to high auto sales and production and significant increase in the adoption of electric vehicles in China and Japan Automotive OEMs in emerging economies such as China, India, and etc. plans to expand their product development, lawmakers are eager to mandate the use of ADAS features in new vehicles. For example, India’s Union Minister Nitin Gadkari recently announced that India is planning to introduce adaptive cruise control in all vehicles that will be presented at the 2022 SIAM Annual Meeting.

Global Advanced Driver Assistance Systems Market By Region
  • Largest
  • Fastest

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Advanced Driver Assistance Systems Market Dynamics

Drivers

Rise in the Development of In-vehicle HMI Design

  • The growth of the market ultimately depends on having a non-distraction interaction with the driver. Advanced vision systems, sensors, advances in touchscreen technology and communication systems help facilitate communication with drivers and passengers when parked but it appears that improvements in vehicle design between human and machine interface (HMI) to enhance the driving experience is the most promising feature. Driver interface systems allow drivers to use contactless HMIs without having to leave the steering wheel. Sound-powered advanced driver tracking systems that use eye-tracking technology are some contactless HMI systems that replace touch-based interfaces for example, Texas Instruments' Digital Light Processing (DLP) chips Head-up Imaging devices with Displays (HUD) project images with high contrast. This helps drivers stay focused on the road. ADAS has the capabilities and features needed to streamline the driving process and reduce accident rates thanks to rapid advances in sensors, HMI technology, communications and infrastructure.

Stringent Government Regulations on Passenger Safety and Increased Consumer Demand

  • Increasing road accidents are causing traffic jams and sudden deaths. From many studies conducted by the transport departments of various countries, it has been found that driver negligence and mistakes are responsible for most of the accidents. According to UN research, about 1.3 million people (about the population of New Hampshire) die in road accidents worldwide every year. In addition, governments are investing heavily in the implementation of advanced security technologies and the use and support of automated vehicles. Additionally, vehicle licensing is required for manufacturers to comply with regulations and to obtain safety ratings from various agencies such as the New Vehicle Assessment Program (NCAP), the Insurance Institute for Highway Safety (IIHS); and at the International Institute of Automotive Technology (ICAT).

Restraints

High Initial Costs Can Hamper Market Growth

  • Despite the growing demand for intelligent driver assistance systems in the automotive industry, manufacturers are upgrading a company that has invested heavily in ADAS technology to meet technology needs. The car’s advanced driver assistance system includes adaptive cruise control, automatic emergency braking and parking assist. These highly advanced mechanical systems present many technical challenges and challenges. All these systems work with the help of radar sensors, cameras, maps and other software. All sensors may not work perfectly all the time. For example, sensors could mistakenly identify a vehicle in the next lane as an oncoming vehicle and deploy AEBs while driving. Thus, complete reliance on these systems may add a calculated risk of inefficiency and failure.

Complexity and Reliability Concerns

  • ADAS systems are highly complex and rely on multiple sensors, cameras, and software algorithms to function properly. Verifying the reliability and accuracy of these systems under various driving conditions such as adverse weather conditions, poor visibility, or challenging road conditions is a challenge with no shortcomings.

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Advanced Driver Assistance Systems Market Competitive Landscape

The competitive environment of the Global Advanced Driver Assistance Systems Market is dynamic and characterized by the presence of a mix of well-established brands, emerging players, and niche producers. Innovation is a key competitive factor. Established organizations within the industry leverage techniques inclusive of product innovation, strategic partnerships, and mergers and acquisitions to strengthen their market position. Additionally, the market is witnessing elevated opposition from local and neighborhood producers supplying cost-powerful options.

Top Player’s Company Profiles

  • Autoliv Inc.
  • Continental AG
  • DENSO Corporation
  • Magna International Inc.
  • ROBERT BOSCH STIFTUNG GMBH (ROBERT BOSCH GMBH)
  • Valeo
  • NXP Semiconductors
  • Panasonic Corporation
  • Renesas Electronics Corporation
  • Texas Instruments
  • Delphi Automotive Company
  • Hyundai Mobis
  • Takata Corporation
  • ZF Friedrichshafen
  • Aisin Seiki Co., Ltd.
  • Mobileye N.V
  • Harman International Industries
  • NVIDIA Corporation
  • Hitachi Ltd.
  • Stonkam Co., Ltd.

Recent Developments

  • In April 2024, Horizontal Robotics announced the launch of Horizon SuperDrive which is a full stack AD solution. The company has collaborated with industry partners and is developing a smart driving solution tailored to cover from ADS active safety to all scenario and OA and ensuring an enhanced driving experience with the focus on safety, comfort and convenience for all customers. 
  • In April 2024, Mobileye announced the launch of its first production-candidate hardware and software office new EyeQ 6 Lite system on-chip to its customers. It will offer advanced driver assistance systems in different models. It is estimated that around 46,000,000 vehicles will be installed during the upcoming years. 
  • In June 2024, Genesys International formed an AI powered navigation map which is designed for the automotive and mobility markets. It will provide navigable Rd. network in India which covers around 8.3 million kilometers and encompasses over 30 million points of interest. It will help with reaching navigation to all the drivers. 

Advanced Driver Assistance Systems Key Market Trends

  • Increasing Integration of AI and Ml Algorithms: The increasing integration of AI and ML algorithms into ADAS represents a major market shift. This technology improves the accuracy and efficiency of ADAS features, enabling more intelligent and autonomous driving. For example, in September 2023, the BMW Group selected AWS as its cloud provider of choice for its autonomous driving platform. The BMW Group intends to use the AWS solution to develop its own ADAS and add new features to its upcoming "Neue Klasse" vehicles. Leveraging BMW's existing cloud data hub on AWS, the new cloud-based system will leverage AWS computing, generative AI, Internet of Things (IoT), ML, and storage capabilities to run BMW vehicles rapidly maximizes itself.

Advanced Driver Assistance Systems Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.

Stringent safety regulations imposed by government agencies worldwide are driving the adoption of ADAS technologies in vehicles. In addition, increased consumer awareness of safety concerns and desire for enhanced driving experiences are fueling the demand for advanced safety features. ADAS technology forms the foundation for autonomous driving systems, enabling vehicles to sense and interpret their surroundings. As the automotive industry evolves toward autonomous vehicles, the integration of ADAS technology will play a key role in enabling high-performance vehicles. North America and Europe currently lead the global market, driven by the presence of leading automotive manufacturers, stringent safety regulations and increased consumer awareness. Asia Pacific will grow the fastest, due to increasing vehicle sales and rising safety concerns in emerging economies. The market is highly competitive, with major players such as Bosch GmbH, Continental AG, Aptiv PLC, ZF Friedrichshafen AG, and others. These companies are investing in research and development to introduce new ADAS solutions and strengthen their market presence. Despite the best intentions, there are challenges such as cybersecurity threats, performance issues, and high levels of usability.

Report Metric Details
Market size value in 2022 USD 32,938.4 million
Market size value in 2031 USD 133,402.9 million
Growth Rate 12.7%
Base year 2023
Forecast period 2024-2031
Forecast Unit (Value) USD Million
Segments covered
  • Component
    • Processor, Hardware (Camera Units, Lidar, Radar Sensors, Ultrasonic Sensors, Ecus, Others), Sensors (Image sensor, Lidar sensor, Ultrasonic sensor, Infrared (IR) sensor, Radar sensor, and Laser), Software (Middleware, Application Software, Operating Systems), Others
  • Vehicle type
    • Passenger cars, light commercial vehicles, buses, and trucks
  • Electric Vehicle Type
    • Battery Electric Vehicles, Fuel Cell Electric Vehicles, Hybrid Electric Vehicles, Plug-in Hybrid Electric Vehicles
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • Autoliv Inc.
  • Continental AG
  • DENSO Corporation
  • Magna International Inc.
  • ROBERT BOSCH STIFTUNG GMBH (ROBERT BOSCH GMBH)
  • Valeo
  • NXP Semiconductors
  • Panasonic Corporation
  • Renesas Electronics Corporation
  • Texas Instruments
  • Delphi Automotive Company
  • Hyundai Mobis
  • Takata Corporation
  • ZF Friedrichshafen
  • Aisin Seiki Co., Ltd.
  • Mobileye N.V
  • Harman International Industries
  • NVIDIA Corporation
  • Hitachi Ltd.
  • Stonkam Co., Ltd.
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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Advanced Driver Assistance Systems Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Advanced Driver Assistance Systems Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Advanced Driver Assistance Systems Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Advanced Driver Assistance Systems Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Advanced Driver Assistance Systems Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Advanced Driver Assistance Systems Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

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FAQs

Global Advanced Driver Assistance Systems Market size was valued at USD 32,938.4 million in 2022 and is poised to grow from USD 43,685.8 million in 2023 to USD 133,402.9 million by 2031, growing at a CAGR of 12.7% in the forecast period (2024-2031).

The competitive environment of the Global Advanced Driver Assistance Systems Market is dynamic and characterized by the presence of a mix of well-established brands, emerging players, and niche producers. Innovation is a key competitive factor. Established organizations within the industry leverage techniques inclusive of product innovation, strategic partnerships, and mergers and acquisitions to strengthen their market position. Additionally, the market is witnessing elevated opposition from local and neighborhood producers supplying cost-powerful options. 'Autoliv Inc.', 'Continental AG', 'DENSO Corporation', 'Magna International Inc.', 'ROBERT BOSCH STIFTUNG GMBH (ROBERT BOSCH GMBH)', 'Valeo', 'NXP Semiconductors', 'Panasonic Corporation', 'Renesas Electronics Corporation', 'Texas Instruments', 'Delphi Automotive Company', 'Hyundai Mobis', 'Takata Corporation', 'ZF Friedrichshafen', 'Aisin Seiki Co., Ltd.', 'Mobileye N.V', 'Harman International Industries', 'NVIDIA Corporation', 'Hitachi Ltd.', 'Stonkam Co., Ltd.'

The growth of the market ultimately depends on having a non-distraction interaction with the driver. Advanced vision systems, sensors, advances in touchscreen technology and communication systems help facilitate communication with drivers and passengers when parked but it appears that improvements in vehicle design between human and machine interface (HMI) to enhance the driving experience is the most promising feature. Driver interface systems allow drivers to use contactless HMIs without having to leave the steering wheel. Sound-powered advanced driver tracking systems that use eye-tracking technology are some contactless HMI systems that replace touch-based interfaces for example, Texas Instruments' Digital Light Processing (DLP) chips Head-up Imaging devices with Displays (HUD) project images with high contrast. This helps drivers stay focused on the road. ADAS has the capabilities and features needed to streamline the driving process and reduce accident rates thanks to rapid advances in sensors, HMI technology, communications and infrastructure.

Increasing Integration of AI and Ml Algorithms: The increasing integration of AI and ML algorithms into ADAS represents a major market shift. This technology improves the accuracy and efficiency of ADAS features, enabling more intelligent and autonomous driving. For example, in September 2023, the BMW Group selected AWS as its cloud provider of choice for its autonomous driving platform. The BMW Group intends to use the AWS solution to develop its own ADAS and add new features to its upcoming "Neue Klasse" vehicles. Leveraging BMW's existing cloud data hub on AWS, the new cloud-based system will leverage AWS computing, generative AI, Internet of Things (IoT), ML, and storage capabilities to run BMW vehicles rapidly maximizes itself.

North America holds the largest market share of 32.9% by 2022. The growth in this region was driven by technological advancements in the automotive industry, key players in this sector and also, the adoption of new technologies size and improving economic conditions. In this region, increasing mortality rates in countries such as Canada and USA and increasing sales of premium cars are also driving the market growth.

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Advanced Driver Assistance Systems Market

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