USD 690 billion
Adventure Tourism Market Size, Share, Growth Analysis, By Activity (Hard, Soft), By Traveller (Solo, Couples), By Booking (Direct Booking, Travel Agent), By Age (Direct Booking, Travel Agent), By Region - Industry Forecast 2024-2031
Report ID:
SQMIG25O2024 |
Region:
Global |
Published Date: November, 2024
Pages:
165
|Tables:
0
|Figures:
0
Adventure Tourism Market Insights
Global Adventure Tourism Market size was valued at USD 690 billion in 2022 and is poised to grow from USD 752.4 billion in 2023 to USD 1423.9 billion by 2031, growing at a CAGR of 8.3% during the forecast period (2024-2031).
One critical aspect that is fueling the global adventure tourism market growth is consumers’ increasing interest in experience travel. Immersive and unusual experiences are more appealing to many travelers than the traditional round trips. Women and men seeking for a change and self-improvement have put in considerable growth in activities like hiking, trekking, and extreme sports. The growth of social networks is also very important since everyone tends to share their adventures therefore reinforcing the need for the same to people around them. Moreover, this sector is increasingly becoming more appealing, especially in the emerging economies. With improvement in infrastructure, previously cut off regions have become accessible, and this has attracted adventurous travelers looking for such unique experiences.
Outdoor activities based on eco-friendly principles are gaining more and more popularity among the environment-conscious masses as an alternative to adventure tourism and sustainable tourism methods are gaining more traction as well. This has opened up room for businesses to be innovative by coming up with green initiatives for modern tourists. Recently, the adventure tourism sector, in which domestic journeys have increased, has been affected by the pandemic. These days, many people enjoy traveling to places a little farther away that are safe and offer a chance to take part in some exciting activities. This very shift indicates that travel preferences may be on the change, which further highlights the importance of flexibility in business. As tourists increasingly seek adventures that also include activities, which are relaxing both physically and psychologically, health and wellness trends obtrude on adventure tourism.
Market snapshot - 2024-2031
Global Market Size
Largest Segment
ecotourism
Fastest Growth
extreme
Growth Rate
8.3%
Global Adventure Tourism Market ($ Bn)
Country Share by North America (%)
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Adventure Tourism Market Segmental Analysis
Global Adventure Tourism Market is segmented by Activity, Traveller, Booking, Age and Region. Based on Activity, the market is segmented into Hard, Soft (Camping, Hunting, Hiking), Others. Based on Traveller, the market is segmented into Solo, Couples, Family, Group. Based on Booking, the market is segmented into Direct Booking, Travel Agent, Marketplace Booking. Based on Age, the market is segmented into Below 25 years, 25-40 years, 41-50 years, 51-60 years, 61-70 years, above 71 years. Based on Region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Analysis by Type
As per categorization by type, the market is classified as ecotourism, extreme sports, cultural adventures, wildlife safaris, and trekking. Among these, ecotourism earned the largest share and continues to hold the dominant global adventure tourism market share. Expanding also is the ecotourism segment of the adventure tourism global market owing to the factors such as growing concern for the environment and adoption of sustainable travel. Travelers quickly transform from just enjoying nature to looking for fully immersive environmental experiences that ensure conservation and involvement of the local community, forcing the innovators of eco-friendly lodging, guided tours, and educational programs to work in overdrive. This segment is the largest as it resonates well with the outcoming experiences of minimum environmental degradation, cultural fulfillment to the middle-aged population concerned with responsible travel and especially the scenic spaces.
The extreme sports segment is set to be the fastest-growing in the global adventure tourism market as thrill-seeking travelers seek more adrenaline-fueled, high-stakes experiences. Engaging in activities such as rock, sky, and water sports provides unparalleled excitement which beckons adventurous spirits who want to go beyond the physical as well as the mental barrier. There is a wider usage of social media which helps to encourage other people to engage in this kind of sporting activity and creates a platform where some of the best moments of the participants are shared. Some of these advancements include better and fancier equipment, and better safety features. With rising disposable income and an emphasis on experiential travel, this segment is experiencing rapid growth worldwide.
Analysis by Demographics
The millennial segment is experiencing dominant growth in the global adventure tourism market through a strong preference for unique, experience-rich travel that aligns with values of authenticity, sustainability, and personal growth. As a result, Millennials engage more in travel experiences than physical possessions hence the need for creative solutions aimed at this generation such as creating eco-adventures and, community-friendly hospitality, or digital free holidays. Traveling trends in this age group highly depend on travel activities shared through their social media platforms, where the more one shares, the more their friends want to do the same. These people's propensity to go on cultural and outdoor activities makes them big consumers adventure travel and due to their demand for environmental preservation, the touristic market for adventure activities is high hence necessary for the providers to meet the demands.
The family segment is set to be a fast-growing area in the global adventure tourism market as parents increasingly seek enriching travel experiences that blend education, nature, and bonding activities. Multi-generational adventure vacations by families are gaining popularity as they provide outdoor activities, cultural experiences and activities for young and older children. This growth is further supported by an increase in age-specific packages that provide security and comfort to the customers and offer a variety of products to every age. Thus, there is a growing supply of family oriented guided tours, educational eco-tours and eco-friendly hotels to cater to the increasing needs for travel that helps bond family members while creating unforgettable experiences.
Global Adventure Tourism Market By Type (%)
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Adventure Tourism Market Regional Insights
North America leads the global adventure tourism market due to its diverse landscapes, robust tourism infrastructure, and strong demand for both domestic and international adventure travel. This region has a lot of activities to offer, starting from the common national park hiking to the most extreme of sports, fitting many kinds of adventure tourists. Increasing concern about the environment and sustainable forms of tourism is in turn an appeal for travelers from North America, since responsible governments are introducing encouraging measures to facilitate outdoor activities. In addition, the American consumer can spend a considerable amount of money on travels due to a very healthy lifestyle coupled with high Incomes, thus encouraging the region to be highly active – and practices experienced based tourism that includes adventure travel.
Europe is the fastest-growing region in the global adventure tourism market, driven by a strong appetite for culturally immersive, nature-based experiences and the region’s extensive variety of landscapes. Adventure tourism in Europe benefits from well-developed transportation networks, making diverse destinations easily accessible. Rising environmental consciousness is fueling interest in sustainable, eco-friendly travel options, particularly among younger Europeans. The region’s rich historical and cultural attractions add appeal to adventure trips that blend outdoor activities with heritage exploration. Additionally, government support for rural tourism initiatives and a surge in adventure-focused travel offerings further propel Europe’s growth in the adventure tourism market.
Global Adventure Tourism Market By Geography
- Largest
- Fastest
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Adventure Tourism Market Dynamics
Drivers
- Introduction of Experiential Travel
The increasing demand for experiential travel is one of the key factors motivating the growth of the global adventure tourism market, as tourists are looking for more than ever before active and purpose-driven travel experiences rather than superficial ones based purely on sightseeing. Adventure tourism is highly preferred among the travel zealots since it offers opportunities of engaging in cultures, environments and physical conquest, which in effect are all memorable and transforming.
- Rising Incomes and Improved Accessibility for Affordable Adventures
The rise in disposable incomes and improved accessibility to remote destinations. There is a rise in affordability of travel, enhanced by better transportation networks, adventure tourism experiences such as mountain climbing, camping, and the eco-youth camps are made available. Different countries are attracting even more tourists who are willing to go in search of the wildest and most rewarding destinations.
Restraints
- Safety Concerns Hindering the Market Growth
The global adventure tourism market is a safety concern as activities classified as adventure tourist activities such as extreme sports, trekking and diving come with their adverse physical risks. These concerns may restrict the incomers, especially families and older people, from taking part in adventure tourism which limits the growth of the segment’s interest even though there is increasing demand.
- Environmental Impact Caused by Adventure Tourism
The influence of adventure tourism on fragile ecosystems. This results in high footfall, waste production and excessive use of resources, which could lead to more restrictions and the very popular sites becoming off-limits. This may again reduce the scope of adventure activities in eco-friendly zones which in turn hampers market growth.
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Adventure Tourism Market Competitive Landscape
The global adventure tourism industry is competitive, no company is safe from competition with the case of offering eco-tourism or extreme sports adventure among others. Major players are innovating, making travel packages eco-friendly, and tailoring them as per the needs of tourists with a special interest to adventures. The major global firms in this sector include Intrepid Travel, G Adventures, Abercrombie & Kent and REI Adventures. They exploit their very broad global reach combined with local expertise and alliances to meet the rising consumer trends for such experiences which are exotic, engaging and gentle and responsible to the environment.
Top Player’s Company Profiles
- Intrepid Travel (Australia)
- G Adventures (Canada)
- Butterfield & Robinson (Canada)
- TUI Group (Germany)
- Mountain Travel Sobek (USA)
- ROW Adventures (USA)
- Geographic Expeditions (USA)
- Cox & Kings (UK)
- Discovery Nomads (UK)
- Topdeck Travel (Australia)
- Exodus Travels (UK)
- Abercrombie & Kent (USA)
- Backroads (USA)
- Explore! (UK)
- Trek America (USA)
- Adventure Life (USA)
- Audley Travel (UK)
- Peregrine Adventures (Australia)
- Gap Adventures (Canada)
- DuVine Cycling + Adventure Co. (USA)
Recent Developments
- In August 2024, Intrepid Travel has recently unveiled a new range of adventure tours with minimal environmental effects. These tours aim at responsible travel that incorporates clean means of transport, waste minimization, and interaction with the local population. Such efforts are intended to appeal to environmentally sensitive individuals and to promote sustainable development in adventure tourism.
- In June 2024, G Adventures launched cultural tours to enhance the local-based tourism in far-flung territories. Such trips accentuate local engagement by participating in activities such as village life adventures, rural cooking classes among others geared towards uplifting local craftsmen and suppliers. This is done with the concern of assisting the vacationers to have a more profound and worthwhile experience while on the tour.
- In May 2024, Abercrombie & Kent expanded its luxury adventure tourism offerings by introducing bespoke private expeditions to less-explored destinations. To this end, in addition to the common itineraries offered on the market, these clients are able to immerse themselves in completely different landscapes. From the Arctic circle to the deserts of Africa and thus enjoy individually designed adventures of the highest standard.
Adventure Tourism Key Market Trends
- Rise of Sustainable Adventure Tourism: Due to the increased awareness towards the environment, the number of tourists tend to engage in activities such as eco-lodges, carbon neutral tours and wildlife conservations has increased. There is a growing tendency towards environmental sustainability among the consumers and the market as companies are providing more means of travel without harming the environment.
- Growing Popularity of Digital Detox Retreats: Currently, one of the noticeable trends in adventure tourism is the increasing popularity of digital detox retreats that invite visitors to engage with nature, physical activities and meditation by avoiding all forms of technology. Such retreats target people who want to travel to untouched and remote regions, but do not wish to be connected through screens.
Adventure Tourism Market SkyQuest Analysis
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
As per SkyQuest analysis, in conclusion, the global adventure tourism industry is showing a considerable upward trend, mainly boosted by the need of consumers for more unique and experimental travel, along with the increase in disposable income. Millennials and families are key market segments due to their desire for real and responsible adventure travel, whereas North America and Europe have well-developed infrastructure and a propensity for sustainable travel.
Although there are obstacles like safety and environmental issues, the market is changing with players offering innovative and eco-friendly solutions. Adventure tourism is on a steep growth curve and businesses will have to deal with the dynamics of the market focusing on flexibility, safety and responsible travel.
| Report Metric | Details |
|---|---|
| Market size value in 2022 | USD 690 billion |
| Market size value in 2031 | USD 1423.9 billion |
| Growth Rate | 8.3% |
| Base year | 2023 |
| Forecast period | 2024-2031 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
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| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
|
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Adventure Tourism Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Adventure Tourism Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Adventure Tourism Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Adventure Tourism Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Adventure Tourism Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Adventure Tourism Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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