Adventure Tourism Market Size, Share, Growth Analysis, By Activity (Hard, Soft), By Traveller (Solo, Couples), By Booking (Direct Booking, Travel Agent), By Age (Direct Booking, Travel Agent), By Region - Industry Forecast 2024-2031

Global Adventure Tourism Market size was valued at USD 690 billion in 2022 and is poised to grow from USD 752.4 billion in 2023 to USD 1423.9 billion by 2031, growing at a CAGR of 8.3% during the forecast period (2024-2031). 

The global adventure tourism industry is competitive, no company is safe from competition with the case of offering eco-tourism or extreme sports adventure among others. Major players are innovating, making travel packages eco-friendly, and tailoring them as per the needs of tourists with a special interest to adventures. The major global firms in this sector include Intrepid Travel, G Adventures, Abercrombie & Kent and REI Adventures. They exploit their very broad global reach combined with local expertise and alliances to meet the rising consumer trends for such experiences which are exotic, engaging and gentle and responsible to the environment. 'Intrepid Travel (Australia) ', 'G Adventures (Canada) ', 'Butterfield & Robinson (Canada) ', 'TUI Group (Germany) ', 'Mountain Travel Sobek (USA) ', 'ROW Adventures (USA) ', 'Geographic Expeditions (USA) ', 'Cox & Kings (UK) ', 'Discovery Nomads (UK) ', 'Topdeck Travel (Australia) ', 'Exodus Travels (UK) ', 'Abercrombie & Kent (USA) ', 'Backroads (USA) ', 'Explore! (UK) ', 'Trek America (USA) ', 'Adventure Life (USA) ', 'Audley Travel (UK) ', 'Peregrine Adventures (Australia) ', 'Gap Adventures (Canada) ', 'DuVine Cycling + Adventure Co. (USA) '

Introduction of Experiential Travel

Rise of Sustainable Adventure Tourism: Due to the increased awareness towards the environment, the number of tourists tend to engage in activities such as eco-lodges, carbon neutral tours and wildlife conservations has increased. There is a growing tendency towards environmental sustainability among the consumers and the market as companies are providing more means of travel without harming the environment.

North America leads the global adventure tourism market due to its diverse landscapes, robust tourism infrastructure, and strong demand for both domestic and international adventure travel. This region has a lot of activities to offer, starting from the common national park hiking to the most extreme of sports, fitting many kinds of adventure tourists. Increasing concern about the environment and sustainable forms of tourism is in turn an appeal for travelers from North America, since responsible governments are introducing encouraging measures to facilitate outdoor activities. In addition, the American consumer can spend a considerable amount of money on travels due to a very healthy lifestyle coupled with high Incomes, thus encouraging the region to be highly active – and practices experienced based tourism that includes adventure travel.