Adventure Tourism Market Size, Share, Growth Analysis, By Activity (Hard, Soft), By Traveller (Solo, Couples), By Booking (Direct Booking, Travel Agent), By Age (Direct Booking, Travel Agent), By Region - Industry Forecast 2024-2031

Global Adventure Tourism Market size was valued at USD 690 billion in 2022 and is poised to grow from USD 752.4 billion in 2023 to USD 1423.9 billion by 2031, growing at a CAGR of 8.3% during the forecast period (2024-2031). 

One critical aspect that is fueling the global adventure tourism market growth is consumers’ increasing interest in experience travel. Immersive and unusual experiences are more appealing to many travelers than the traditional round trips. Women and men seeking for a change and self-improvement have put in considerable growth in activities like hiking, trekking, and extreme sports. The growth of social networks is also very important since everyone tends to share their adventures therefore reinforcing the need for the same to people around them. Moreover, this sector is increasingly becoming more appealing, especially in the emerging economies. With improvement in infrastructure, previously cut off regions have become accessible, and this has attracted adventurous travelers looking for such unique experiences.

Outdoor activities based on eco-friendly principles are gaining more and more popularity among the environment-conscious masses as an alternative to adventure tourism and sustainable tourism methods are gaining more traction as well. This has opened up room for businesses to be innovative by coming up with green initiatives for modern tourists. Recently, the adventure tourism sector, in which domestic journeys have increased, has been affected by the pandemic. These days, many people enjoy traveling to places a little farther away that are safe and offer a chance to take part in some exciting activities. This very shift indicates that travel preferences may be on the change, which further highlights the importance of flexibility in business. As tourists increasingly seek adventures that also include activities, which are relaxing both physically and psychologically, health and wellness trends obtrude on adventure tourism.