USD 9.12 Billion
Agritourism Market Size, Share, Growth Analysis, By Activity (On-farm Sales, Outdoor Recreation, Entertainment, Educational Tourism, and Accommodations), By Sales Channel (Online and Direct), By Region -Industry Forecast 2025-2032
Report ID:
SQMIG25S2059 |
Region:
Global |
Published Date: December, 2024
Pages:
182
|Tables:
63
|Figures:
67
Agritourism Market Insights
Agritourism Market size was valued at USD 9.12 Billion in 2023 and is poised to grow from USD 10.19 Billion in 2024 to USD 24.87 Billion by 2032, growing at a CAGR of 11.8% during the forecast period (2025-2032).
As the focus on sustainability continues to increase, the demand by tourists for experiences that are environmentally friendly and culturally enriching is on the rise. There has been an increase in the number of travelers looking for unique and personalized experiences. This change led to an increase in the number of direct arrangements with the host’s farms, which enabled the guests to plan their trips the way they wanted and interact with their hosts on a more personal level. Interest in health & wellness as an element of agritourism is also on the rise. It encompasses organic farm stays, wellness and or spa retreats, and painting of yoga and meditation practices in outdoor sites. Such products serve customers who seek peace and restorative effects away from the city.
Different countries have adopted agritourism policies so as to boost rural development and protect agricultural history. Innovative ways of advertising and getting in touch with potential clients are being utilized by the farms. Social media, virtual tours, and advanced farm websites, have all aided in drawing more visitors to the farms. The booking process is also being simplified by reservation platforms and apps. In addition, agritourism is turning out to be a major source of education on farming, conservation, and rural communities. There has been a growing interest in educational activities and other interactive events like farm-to-fork programs, farming clinics, and green tours.
Market snapshot - 2025-2032
Global Market Size
Largest Segment
Fastest Growth
Growth Rate
11.8% CAGR
Global Agritourism Market ($ Bn)
Country Share for North America Region (%)
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Agritourism Market Segmental Analysis
The global agritourism market is segmented into activity, sales channel, and region. Based on the activity, the market is segmented into on-farm sales, outdoor recreation, entertainment, educational tourism, and accommodations. Based on sales channel, the market is segmented into online and direct. Based on region, the market is segmented into North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa.
Analysis by Activity
Based on activity, the outdoor recreation segment is dominating the market with the largest agritourism market share. For the outdoor recreation segment, growth is attributed to the growing interest of tourists in outdoor sports, especially hiking, horseback riding, fishing and hunting. These activities, which are regarded as safe in nature and have grown appealing to the children and the millennial generation, thus explaining expected growth in the market in future horizons. Also, more and more people wanting adventure-oriented services promotes further growth in the market. The growing interest in agritourism, in particular by the elderly people who wish to experience authentic countryside, is also likely to be an important factor for the growth of the industry in the estimated years.
Education tourism is on the rise as an increasing number of people is ready to travel for learning purposes and gain first-hand knowledge about sustainable forms of agriculture, environmental protection and traditional communities. This specific market niche, which consists of organized farm visits, teaching of organic technologies or food cultivation processes, is becoming appealing to children, their parents or people who love nature. The growing concern with nutritional security, as well as running promotion of environmental sustainability and local agriculture, has also boosted the popularity of agro-based snug pleasure with educational content. Such activities not only enhance education but also reinforce the sense of place and the cultural context of agriculture, thus furthering the development of agritourism. Also, the combination of educational organizations and farms has been increasing, this enables the diversification of this industry and caters it to wider markets making it more competitive.
Analysis by Sales Channel
Based on sales channel, the direct booking segment is dominating the Agritourism market. Most of the farms and operators engaged in agritourism are focusing on boosting their digital marketing through websites, social media as well as direct marketing. Such a change allows them to have a more customized approach towards the clients, resulting in more versatility and variety on the tours. Direct bookings not only enable agritourism providers to enjoy lower intermediate commission rates and keep higher profits but also promote good interactions with the guests. Providing such services as tailored packages, special offers for their loyal customers and unique customer services empowers farms to satisfy the needs of their visitors, which in turn increases direct bookings in agritourism.
As per agritourism market analysis, online segment is experiencing tremendous growth and popularity in recent years. The growing dependence on online travel agencies (OTAs) for agritourism reservations is another factor supporting the growth of the market. OTAs offer customers an easy and simple way to search for, evaluate, and book different types of agritourism all over the world, thus increasing the exposure of agritourism businesses. The cooperation with OTAs allows even small local farms to reach a wider audience to the international clientele that is hard to reach otherwise. Moreover, the straightforward design, effective search tools, and reasonable prices of OTAs make them appealing to travelers in search of simplicity. Thus, the increasing visibility of agritourism on OTAs is aiding the growth of the overall agritourism industry by facilitating the booking process for different travelers interested in booking various farm-based activities.
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Agritourism Market Regional Insights
North America is dominating with the largest agritourism market share. Agritourism is expanding all over North US, Canada and Mexico, as vacationers are eager to have hands-on experiences in the countryside. In Canada, provinces such as Ontario and British Columbia lead the market by offering such activities as tours to wineries, visits to organic farms, and tours to syrup producers. Such programs like Ontario’s Agritourism Strategy are encouraging provincial governments to make investments in rural tourism promotion and development of physical infrastructure. In Mexico the phenomenon of agritourism is on the rise, specifically in regions that are centrally located and known for coffee plantations, tequila farms, and agricultural sustainability models. And these travels allow foreign visitors to get acquainted with a part of local country culture which is agricultural in nature, elevating North America’s overall market share.
The Asia-Pacific market is witnessing the fastest growth in the agritourism market. The agritourism market in Asia Pacific is on the rise particularly in the regions of Japan, India, and Australia. For Japan, the apparent needs of establishing rural areas have spread farm-based tourism as one of the various aspects of its tourism strategy, for as the Ministry of Agriculture of Japan stated: Support of “green tourism” means growth. In Maharashtra and Kerala, there is a growing emphasis on agritourism in India, where domestic and foreign travellers have begun to appreciate farm stays and spice plantation tours. Similarly, vineyard tours in South Australia and sheep shearing in New South Wales have added to the genuine farm-based experience that tourists are seeking. Agritourism has the attention of local governments and its expansion across Asia Pacific is encouraged.
Global Agritourism Market By Geography
- Largest
- Fastest
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Agritourism Market Dynamics
Drivers
Growing Preference for Agri-food Tourism
- The benefits agritourism provides to farm owners has a great impact in terms of ameliorating their returns on investment especially by marketing their local food traditional cuisine. With agri-food tourism, people can visit rural settlements and farms and sample typical dishes that have been produced or prepared by the people living in that geographical area. Rural tourism activities on agricultural lands enable farms with agro-tourism activities wealth of the history, landscapes, and culture through the local food, beverages and crops.
Extensive Governmental Support
- Across the globe governments are actively trying to boost the agriculture sector by encouraging agritourism which is projected to be a key growth factor for the market. Under the agrotourism concept, the government fosters the link between nature and agriculture and well-being. The government’s agrotourism concept also comprises provision of financial resources, building of infrastructures, training and capacity development, engagement of stakeholders, public-private collaboration and advertising strategies.
Restraints
Less Organized Agricultural Sector
- An important constraint to the expansion of the agri-tourism segment is its unorganised structure. The adoption of agro-tourism is somewhat a specialised product and there is no legal definition for this in many economies which is a hindrance to the speedy development of the industry. Moreover, the unavailability of such tourism spots and the inchoate state of agritourism operators owing to discipline in these regions, particularly the developing areas, prevent industry growth.
Roadblocks in Agritourism Industry
- Poor infrastructure and accessibility issues to the rural areas can limit the tourists' experience. Also, small scale operations are likely to face barriers in terms of complex regulations and bureaucratic procedures. It is important to manage the tourism activities while protecting the agricultural ecosystem. Thus, it indeed poses an agritourism market challenge to many operators.
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Agritourism Market Competitive Landscape
The agritourism market is a highly competitive niche as it has many small businesses, medium size agribusinesses as well as large, scaled competitors all willing to tap into the increasing number of tourists taking agritourism as an activity. Many of the small family-run farms try to stand out by offering organic farm tours, sustainable farming practices, and even farm or glamping stays. Such firms usually focus on a niche market through their websites and social media by offering packages directed towards discerning customers who want to experience life on a farm firsthand. However, the mid-sized and bigger players tend to focus on offering a wide range of services including agricultural cooperative sponsored or backed operations that enhance the scale of the operations that include other facilities such as culinary services, adventure-based farm activities and large events such as corporate retreats and weddings.
Top Player’s Company Profile
- AGRILYS Voyages
- Agritours Canada
- Agriturismo France
- Bay Farm Tours
- Expedia Group
- Farm To Farm Tours
- Field Farm Tours
- Greenmount Travel
- Harvest Hosts
- Select Holidays
- Star Destinations
- Trump Tours
Recent Developments
- In June 2024, Tourism Prince George introduced an official self-guided outing termed Farm Tour which targets consumers appreciative of local growers and sustainable food practices. The tour consists of 15 different stops including six farms located within an hour’s drive of the city, as well as markets, restaurants, and other local outlets that prefer regional suppliers.
- In September 2024, the Great Canadian Farm Tour returns for the fourth season and for the first time October will serve as the launching month showcasing the various facets of the Canadian agriculture in the fall.
- In May 2024, the Uttar Pradesh government sought to increase the agritourism potential in the region in a bid to strengthen the rural economy and provide employment for the local people. In cooperation with private hospitality companies, they found 229 villages of agritourism that allowed strangers to get acquainted with the rural life and ethnic culture and traditions.
Agritourism Key Market Trends
- Uplifting Rural Economy through Agritourism: Increased demand for agricultural assets for tourism and leisure activities is considerably pushing the market. The property owners are getting more interested in turning their properties into agritourism sites to maximize return on investment. For the farmers who are in the red due to failure in crop production, going into the business of agritourism has turned out to be a viable option in making ends meet and further increasing their income which is also forecasted to further drive growth in the global market.
- Role of Social Media is Enhancing the Agritourism Experience: Social media and the online platform have transformed as well as increased the scope of this industry to a global market. In addition, governmental assistance and investments aimed at the development of the rural areas as well as rural tourism infrastructure are of paramount importance too. Projects such as sponsorship of accommodation in farms, promotional activities, as well as skills development of the farmers in the hospitality and customer care services provided the best experience in further development.
Agritourism Market SkyQuest Analysis
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
As per SkyQuest analysis, the global agritourism market is believed to grow significantly over the forecasted period, attributed to the commercial farmers enforced to engage in agro-allied activity Farmers have been strongly encouraged to engage in agro-allied enterprises as a means of increasing their earnings. Agri-allied activity are business activities which can be carried out in association with farming, without requiring larger amounts of investment. It comprises of agritourism, livestock keeping, dairying and fishing. Agriculture organizations, farmers’ advocates, as well as the government recommend that farmers diversify their operations by engaging in agro-allied activities in addition to crop production, and for obvious reasons – such activities aim at enhancing farm income through diversification, for instance, the growing of maize and the keeping of fish makes a better farmer than a farmer who only grows maize.
| Report Metric | Details |
|---|---|
| Market size value in 2023 | USD 9.12 Billion |
| Market size value in 2032 | USD 24.87 Billion |
| Growth Rate | 11.8% |
| Base year | 2024 |
| Forecast period | 2025-2032 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
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| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Agritourism Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Agritourism Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Agritourism Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Agritourism Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Agritourism Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Agritourism Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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