Agritourism Market Size, Share, Growth Analysis, By Activity (On-farm Sales, Outdoor Recreation, Entertainment, Educational Tourism, and Accommodations), By Sales Channel (Online and Direct), By Region -Industry Forecast 2025-2032

North America is dominating with the largest agritourism market share. Agritourism is expanding all over North US, Canada and Mexico, as vacationers are eager to have hands-on experiences in the countryside. In Canada, provinces such as Ontario and British Columbia lead the market by offering such activities as tours to wineries, visits to organic farms, and tours to syrup producers. Such programs like Ontario’s Agritourism Strategy are encouraging provincial governments to make investments in rural tourism promotion and development of physical infrastructure. In Mexico the phenomenon of agritourism is on the rise, specifically in regions that are centrally located and known for coffee plantations, tequila farms, and agricultural sustainability models. And these travels allow foreign visitors to get acquainted with a part of local country culture which is agricultural in nature, elevating North America’s overall market share.

The Asia-Pacific market is witnessing the fastest growth in the agritourism market. The agritourism market in Asia Pacific is on the rise particularly in the regions of Japan, India, and Australia. For Japan, the apparent needs of establishing rural areas have spread farm-based tourism as one of the various aspects of its tourism strategy, for as the Ministry of Agriculture of Japan stated: Support of “green tourism” means growth. In Maharashtra and Kerala, there is a growing emphasis on agritourism in India, where domestic and foreign travellers have begun to appreciate farm stays and spice plantation tours. Similarly, vineyard tours in South Australia and sheep shearing in New South Wales have added to the genuine farm-based experience that tourists are seeking. Agritourism has the attention of local governments and its expansion across Asia Pacific is encouraged.