Agritourism Market Size, Share, Growth Analysis, By Activity (On-farm Sales, Outdoor Recreation, Entertainment, Educational Tourism, and Accommodations), By Sales Channel (Online and Direct), By Region -Industry Forecast 2025-2032

Global Agritourism Market size was valued at USD 8.15 Billion in 2022 and is poised to grow from USD 9.11 Billion in 2023 to USD 22.24 Billion by 2031, growing at a CAGR of 11.8% in the forecast period (2024-2031).

As the focus on sustainability continues to increase, the demand by tourists for experiences that are environmentally friendly and culturally enriching is on the rise. There has been an increase in the number of travelers looking for unique and personalized experiences. This change led to an increase in the number of direct arrangements with the host’s farms, which enabled the guests to plan their trips the way they wanted and interact with their hosts on a more personal level. Interest in health & wellness as an element of agritourism is also on the rise. It encompasses organic farm stays, wellness and or spa retreats, and painting of yoga and meditation practices in outdoor sites. Such products serve customers who seek peace and restorative effects away from the city.

Different countries have adopted agritourism policies so as to boost rural development and protect agricultural history. Innovative ways of advertising and getting in touch with potential clients are being utilized by the farms. Social media, virtual tours, and advanced farm websites, have all aided in drawing more visitors to the farms. The booking process is also being simplified by reservation platforms and apps. In addition, agritourism is turning out to be a major source of education on farming, conservation, and rural communities. There has been a growing interest in educational activities and other interactive events like farm-to-fork programs, farming clinics, and green tours.