USD 13.30 billion
Air Freshener Market Size, Share, Growth Analysis, By Product (Sprays/Aerosols, Electric Air Fresheners), By Distribution Channel (Hypermarkets/Supermarkets, Online Retailers), By Application (Residential, Commercial), By Region -Industry Forecast 2024-2031.
Report ID:
SQMIG25Z2015 |
Region:
Global |
Published Date: October, 2024
Pages:
161
|Tables:
95
|Figures:
72
Air Freshener Market Insights
Global Air Freshener Market size was valued at USD 13.30 billion in 2022 and is poised to grow from USD 14.04 billion in 2023 to USD 21.72 billion by 2031, growing at a CAGR of 5.60% during the forecast period (2024-2031).
Evolving consumer preferences, advancements in retail technologies, and growing availability of novel air fresheners are expected to boost air freshener market development in the future. Rapid urbanization and growing disposable income of people around the world are also forecasted to uplift sales of air freshener in the future. Developed countries are projected to be more opportune for air freshener providers as compared to developing countries at present, however, the trend is projected to flip by the end of the forecast period. Launch of new air freshener with organic fragrances and no synthetic chemicals will also present new opportunities for market players going forward. Increasing popularity of aromatherapy is also estimated to bolster the sales of air freshener in the future. Wide use of air fresheners in commercial and industrial settings will also provide lucrative revenue generation opportunities for market players. However, concerns regarding chemical ingredients, availability of alternatives, and short product lifespan are slated to be key constraints for market development in the long run.
Market Snapshot - 2024-2031
Global Market Size
Largest Segment
Electric Air Fresheners
Fastest Growth
Scented Candles
Growth Rate
5.60%
Global Air Freshener Market ($ Bn)
Country Share for Europe Region (%)
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Air Freshener Market Segmental Analysis
Global Air Freshener Market is segmented into Product, Distribution Channel, Application, and Region. By Product, the market is classified into Sprays/Aerosols, Electric Air Fresheners, Gels, Scented Candles, and Others. Depending on the Distribution Channel, it is categorized into Hypermarkets/Supermarkets, Convenience Stores, Online Retailers, and Other Distribution Channel. According to Application, the market is divided into Residential, Commercial, and Automotive. Based on Region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa
Analysis by Product
Aerosol air fresheners are projected to account for a dominant share of the global market. High popularity and prolonged use by the perfume industry of aerosol sprays is what has helped this segment maintain its high market share. Consumer preferences and growing launches of new aerosol air fresheners around the world are also expected to help the dominance of this segment. However, the highly flammable nature of aerosol air fresheners is expected to reduce its market share to a certain extent by the end of the study period.
On the other hand, the demand for gel air fresheners is estimated to increase at a notable pace across the study period and beyond. Growing vehicle ownership and rising use of gel-based air fresheners in these vehicles is expected to create new opportunities for market players going forward. Moreover, the growing availability of novel gel-based air fresheners for home and commercial applications is also creating new opportunities for market growth via this segment. Launching new fragrances will be a common strategy for any air freshener product in the future.
Analysis by Distribution Channel
Hypermarkets/supermarkets are projected to account for a dominant share of the global air freshener demand outlook. Rapidly increasing investments in retail infrastructure and growing availability of multiple air freshener products in these establishments allows this segment to lead market growth. Customers can choose from a wide variety of air fresheners while experiencing their fragrance in hypermarkets, which makes it easy for them to make a purchase thereby helping this segment bring in more revenue than other distribution channels.
On the other hand, the demand for air fresheners via online markets is projected to increase at an impressive pace going forward. Rising preference for online shopping around the world and increasing availability of multiple air fresheners at discounted prices are helping this segment become the most opportune one in the future. Growing digitization and increasing internet penetration coupled with preference for shopping from convenience of home are also expected to help this segment generate more business opportunities for air freshener companies in the long run.
Global Air Freshener Market By Product
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Air Freshener Market Regional Insights
Europe is projected to account for a dominant share of the global air freshener market. Evolving standards of living and the presence of key air freshener companies in this region allows it to hold a dominant stance. High consumer spending potential, growing popularity of aromatherapy, and rising availability of multiple air freshener products are also expected to help generate more revenue for air freshener companies operating in this region. Presence of a strong personal care industry also helps the dominance of Europe with Germany, France, and the United Kingdom emerging as top markets for air freshener suppliers over the coming years.
The Asia Pacific region is projected to emerge as the fastest-growing market for air freshener companies in the world. Rapid urbanization, evolving consumer preferences, and rising disposable income are projected boost sales of air freshener in the Asia Pacific region going forward. China and India are the top markets for air freshener companies owing to rising air pollution in these countries and presence of a large consumer base as well. Japan, Malaysia, South Korea, and Indonesia are also highly opportune markets for air freshener providers in this region. Booming e-commerce activity will also favor sales of air fresheners in Asian countries through 2031.
Global Air Freshener Market By Region
- Largest
- Fastest
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Air Freshener Market Dynamics
Drivers
Growing Urbanization and Changing Consumer Preferences
- Consumer preferences are evolving rapidly around the world owing to increased urbanization. Moreover, the increase in disposable income has also resulted in high spending on home and personal care products, including air fresheners thereby driving market growth potential as well.
Growing Availability of Novel Air fresheners
- Continuous product innovations such as automatic sprayers, plug-in devices, and eco-friendly air fresheners have resulted in a major influx of multiple air fresheners around the world. Availability of air fresheners in multiple fragrances and form factors is catering to multiple consumer preferences and in turn driving up sales as well.
Restraints
Use of Chemical Ingredients
- Growing awareness about the potentially harmful effects of synthetic chemicals and volatile organic compounds (VOCs) around the world is hurting sales of air fresheners. These air fresheners with harmful chemicals are facing severe backlash and slowing down the global air freshener demand outlook.
Availability of Alternatives
- Alternatives natural methods of air purification such as the use of plants, natural oils, and proper ventilation systems are rendering the use of air fresheners moot in most cases. Moreover, the rising popularity of DIY air freshener trend is also estimated to impede market development going forward.
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Air Freshener Market Competitive Landscape
Air freshener companies should focus on using natural ingredients in their products to appeal to the eco-conscious consumer base. Use of sustainable manufacturing and packaging practices will also help air freshener companies stand out from the competition. Introducing more natural fragrances will also help air freshener providers maximize their business scope in the future.
Top Player’s Company Profiles
- Procter & Gamble
- SC Johnson
- Reckitt Benckiser
- Henkel
- Church & Dwight
- Newell Brands
- ST Corporation
- Godrej Consumer Products
- Amway
- Energizer Holdings Inc
- Bath & Body Works
- Blunt Power
- Enviro Scent
- Kobayashi
- Moso Natural
- Little Trees
- Renegade Products
- Farcent
- Illume
- Vectair Systems
Recent Developments
- In July 2024, Everspray, a company focusing on innovation in aerosol space announced the launch of its new air freshener. The new offering was intended to revolutionize the air freshener experience for users as it provided a long-lasting fragrance than other products available in the market.
- In December 2023, Godrej Aer, a renowned air freshener brand in the Indian market launched a new hanging car freshener. The Aer O air freshener is intended to provide a fresh aroma in the car to enhance the driving and travel experience of users as car ownership reaches new heights in the country every day.
- Back in December 2022, Dabur a renowned multinational consumer goods company based in India announced the expansion of its air freshener range through the launch of new gel-based air freshener. The new Odonil gel air fresheners were infused with essential oils to provide a better fragrance for users.
Air Freshener Key Market Trends
- Personalization of Fragrances: As consumer preferences change the need for personalization becomes more and more eminent even in the global air freshener market. air freshener companies should develop fragrances as per their customer requirements and use of premium fragrances could also create new opportunities in the future.
- Use of Smart Technologies: Air freshener providers should focus on integrating air fresheners with advanced smart technologies to stand out in the global landscape. Developing air fresheners that can be controlled via smartphones or integrated with smart home systems, offering convenience and customizable scent experiences will boost revenue for most companies in this market.
Air Freshener Market SkyQuest Analysis
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
As per SkyQuest analysis, evolving consumer preferences and rising availability of novel air freshener products are estimated to drive market growth. On the contrary, the availability of alternatives and use of chemical ingredients is forecasted to impede air freshener market development in the future. Europe is estimated to emerge as the largest regional market for air freshener companies owing to high consumer spending potential and presence of a strong personal care industry. Use of natural and organic ingredients to create natural fragrances will offer lucrative opportunities for air freshener companies in the long run.
| Report Metric | Details |
|---|---|
| Market size value in 2022 | USD 13.30 billion |
| Market size value in 2031 | USD 21.72 billion |
| Growth Rate | 5.60% |
| Base year | 2023 |
| Forecast period | 2024-2031 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
|
| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
|
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Air Freshener Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Air Freshener Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Air Freshener Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Air Freshener Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Air Freshener Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Air Freshener Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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