Air Freshener Market Size, Share, Growth Analysis, By Product (Sprays/Aerosols, Electric Air Fresheners), By Distribution Channel (Hypermarkets/Supermarkets, Online Retailers), By Application (Residential, Commercial), By Region -Industry Forecast 2024-2031.

Europe is projected to account for a dominant share of the global air freshener market. Evolving standards of living and the presence of key air freshener companies in this region allows it to hold a dominant stance. High consumer spending potential, growing popularity of aromatherapy, and rising availability of multiple air freshener products are also expected to help generate more revenue for air freshener companies operating in this region. Presence of a strong personal care industry also helps the dominance of Europe with Germany, France, and the United Kingdom emerging as top markets for air freshener suppliers over the coming years.

The Asia Pacific region is projected to emerge as the fastest-growing market for air freshener companies in the world. Rapid urbanization, evolving consumer preferences, and rising disposable income are projected boost sales of air freshener in the Asia Pacific region going forward. China and India are the top markets for air freshener companies owing to rising air pollution in these countries and presence of a large consumer base as well. Japan, Malaysia, South Korea, and Indonesia are also highly opportune markets for air freshener providers in this region. Booming e-commerce activity will also favor sales of air fresheners in Asian countries through 2031.