Air Freshener Market Size, Share, Growth Analysis, By Product (Sprays/Aerosols, Electric Air Fresheners), By Distribution Channel (Hypermarkets/Supermarkets, Online Retailers), By Application (Residential, Commercial), By Region -Industry Forecast 2025-2032.

Drivers

Growing Urbanization and Changing Consumer Preferences

• Consumer preferences are evolving rapidly around the world owing to increased urbanization. Moreover, the increase in disposable income has also resulted in high spending on home and personal care products, including air fresheners thereby driving market growth potential as well.

Growing Availability of Novel Air fresheners

• Continuous product innovations such as automatic sprayers, plug-in devices, and eco-friendly air fresheners have resulted in a major influx of multiple air fresheners around the world. Availability of air fresheners in multiple fragrances and form factors is catering to multiple consumer preferences and in turn driving up sales as well.

Restraints

Use of Chemical Ingredients

• Growing awareness about the potentially harmful effects of synthetic chemicals and volatile organic compounds (VOCs) around the world is hurting sales of air fresheners. These air fresheners with harmful chemicals are facing severe backlash and slowing down the global air freshener demand outlook.

Availability of Alternatives

• Alternatives natural methods of air purification such as the use of plants, natural oils, and proper ventilation systems are rendering the use of air fresheners moot in most cases. Moreover, the rising popularity of DIY air freshener trend is also estimated to impede market development going forward.