Air Freshener Market Size, Share, Growth Analysis, By Product (Sprays/Aerosols, Electric Air Fresheners), By Distribution Channel (Hypermarkets/Supermarkets, Online Retailers), By Application (Residential, Commercial), By Region -Industry Forecast 2025-2032.

Air Freshener Market size was valued at USD 14.04 Billion in 2023 and is poised to grow from USD 14.83 Billion in 2024 to USD 22.94 Billion by 2032, growing at a CAGR of 5.60% during the forecast period (2025-2032).

Evolving consumer preferences, advancements in retail technologies, and growing availability of novel air fresheners are expected to boost air freshener market development in the future. Rapid urbanization and growing disposable income of people around the world are also forecasted to uplift sales of air freshener in the future. Developed countries are projected to be more opportune for air freshener providers as compared to developing countries at present, however, the trend is projected to flip by the end of the forecast period. Launch of new air freshener with organic fragrances and no synthetic chemicals will also present new opportunities for market players going forward. Increasing popularity of aromatherapy is also estimated to bolster the sales of air freshener in the future. Wide use of air fresheners in commercial and industrial settings will also provide lucrative revenue generation opportunities for market players. However, concerns regarding chemical ingredients, availability of alternatives, and short product lifespan are slated to be key constraints for market development in the long run.