What is the global market size of American Whisky Market?

Global American Whisky Market was valued at USD 63.68 billion in 2021, and it is expected to reach a value of USD 107.13 billion by 2030, at a CAGR of 5.95% over the forecast period (2022–2028).

American Whisky Market Size, Share, Growth Analysis, By Type(Bourbon, Tennessee, and Rye Whiskey), By Quality(Off trade and on trade), By Region - Industry Forecast 2025-2032

Report ID: SQMIG30F2028 | Region: Global | Published Date: February, 2024
Pages: 242 | Tables: 61 | Figures: 64

American Whisky Market News

In September 2022, Beam Suntory announced investment of $400 million in an expansion project at its Jim Beam Booker Noe distillery in Boston, KY. The funds will increase the location’s capacity by 50% and lower emissions of greenhouse gas.

In June 2022, Bardstown Bourbon Co. acquired Green River Spirits Co. This acquisition gives the buyer three distilling sites both in Kentucky and out of state.

American Whisky Market Report Snapshots

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American Whisky Market size was valued at USD 11.2 Billion in 2023 and is poised to grow from USD 11.88 Billion in 2024 to USD 19.1 Billion by 2032, growing at a CAGR of 6.1% during the forecast period (2025-2032).

Global American Whisky Market is highly competitive and somewhat fragmented. To maintain a competitive edge, the major industry participants are continually implementing various growth strategies. Innovations, mergers, and acquisitions, collaborations and partnerships are adopted by these players to thrive in the competitive market. In order to provide industries with the most effective and economical solutions, the major market players are also continually concentrating on R&D. 'Heaven Hill Brands', 'Sazerac Company, Inc.', 'Luxco, Inc.', 'Castle Brands Inc.', 'Tuthilltown Spirits', 'Kirin Holdings Company', 'Limited.', 'Gruppo Campari.', 'Brown-Forman'

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The whiskey market is dependent on shifting consumer habits, increased disposable income, more readily available whiskey, and rising premium whiskey demand. The flavoured whiskey industry has experienced great growth due to the increased availability of product variants with a wide range of flavours, including apple, cider, citrus, cinnamon, honey, peanut butter, cherry, and many more flavour are demanding by customers.

North America dominated the global American whiskey market, followed by Europe, Asia Pacific, Latin America, and the Middle East and Africa.

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American Whisky Market Size, Share, Growth Analysis, By Type(Bourbon, Tennessee, and Rye Whiskey), By Quality(Off trade and on trade), By Region - Industry Forecast 2025-2032

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