
Report ID: SQSG45E2037
Report ID:
SQSG45E2037 |
Region:
Global |
Published Date: December, 2024
Pages:
165
|Tables:
41
|Figures:
74
Anime Market size was valued at USD 31.22 Billion in 2023 and is poised to grow from USD 33.64 Billion in 2024 to USD 68.69 Billion by 2032, growing at a CAGR of 9.6% during the forecast period (2025-2032).
Global Anime Market is witnessing unprecedented expansion fueled by the spread of streaming platforms, worldwide popularity of Japanese culture, and evolution in animation technology. According to SkyQuest exhaustive research, we discovered anime's audience has stretched way beyond its native Japanese populace, engaging audiences globally with varied stories and genres. Our research also indicates that strategic alliances, strong merchandising potential, and the growing popularity of anime conventions are all core drivers of this expansion. Moreover, Japanese government support and incentives have been important in ensuring anime becomes a top cultural export. With its special capacity for cultural transcendence and broad demographic appeal the anime industry is set to grow further, becoming a leading player in the world's entertainment market.
How Is Artificial Intelligence Revolutionizing the Anime Industry?
Artificial Intelligence is revolutionizing the anime industry by reducing production, enhancing animation quality, and offering personalized viewer experiences. Artificial intelligence tools make it easier for studios to automate labor-intensive tasks like in between coloring, frame generation, & background rendering and saving time and money. AI-powered voice synthesis is also being used to create natural sounding character voices without the use of human actors. Generative AI is aiding artists in the generation of concept art and scripts and accelerating creativity. Some of these are Netflix and Japanese studios experimenting with AI-powered subtitling and dubbing for faster global releases. As global demand for anime continues to rise, AI is proving to be a vital weapon to enhance efficiency, creativity, and market reach.
How Has the Global Expansion of Streaming Platforms Propelled Anime into Mainstream Entertainment?
The global streaming services like Crunchyroll, Netflix, and Hulu has dramatically changed the world of anime by spreading its popularity outside of Japan. On demand streaming of a large repertoire of anime content, which has drawn different international crowds. The online availability of anime on different streaming platforms has promoted enormous viewership from around the globe. This increasing trend has fostered increased production volumes of fresh anime content, such as original series ordered by streaming platforms themselves. As such, anime has grown from a subculture niche to a widely accepted genre of mainstream entertainment throughout North America, Europe, Latin America, and other international markets.
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The global Anime market is segmented into equipment, meat type, processing type, and region. By Type, the market is classified into Video, T.V., Merchandising, Pachinko, Movie, Internet Distribution, Music, Live Entertainment. Depending on Genera, it is divided into Action, Adventure, Comedy, Drama, Fantasy, Horror, Romance, Science Fiction, Slice of Life, Sports, Thriller, Others. According to Demographic, the market is categorized into Kids, Teen, and Adult. According to Distribution Channel, the market is categorized into Online Streaming, TV Broadcast, Theatrical Release, and Home Video. Regionally, the market is analyzed across North America, Europe, Asia-Pacific, Middle East & Africa, and Latin America.
The merchandising segment led the global anime market in 2024 and is the largest revenue-generating segment, with a value of USD 10,220.7 million. Merchandising represents almost 48.4% of the entire anime market, fueled by high demand for anime-themed collectibles, clothing, action figures, and toys. Large corporations such as Uniqlo, Adidas, and Bandai have partnered with anime properties to introduce exclusive lines, further increasing consumer demand. The growth of online stores including Amazon, Rakuten, and the Crunchyroll Store has continued to increase access to anime-related merchandise, adding to the continuity of growth. With worldwide fan participation at record highs, merchandising is the most lucrative segment, aided by the rising popularity of anime culture among mainstream audiences.
The highest-growing category in the anime industry is anime movies, which is expected to grow at a rate of 14.7% CAGR during the period from 2025 to 2032. The popularity of anime films is being driven by record-breaking box office success, with movies such as Suzume, The First Slam Dunk, and Demon Slayer: Mugen Train breaking records globally. Online streaming services like Netflix, Crunchyroll, and Disney+ have been instrumental in their efforts to obtain licensing rights and promote anime films to broader audiences. The rise of big budget productions from top studios like MAPPA, Toei Animation, and Kyoto Animation has also helped to raise the visual quality and content value of anime films, winning over fans of anime and regular film viewers alike. The other fast-growing segment is internet distribution, which is anticipated to grow at a CAGR of 12.1% due to the growing trend for digital streaming services. The growth of subscription-based and the worldwide availability of anime content in various languages have contributed immensely to viewing figures.
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The Asia Pacific region dominates the worldwide anime market, with more than 60% of all revenue for 2024, and remains on top based on a number of significant reasons. Japan is the hub of anime production, with a rich history, highly developed animation facilities, and recognized titles worldwide that fuel domestic as well as overseas consumption. Similarly, China and South Korea are expanding their anime markets rapidly through local productions, streaming licenses, & growing fanbases. Southeast Asia is also witnessing an increase in anime adoption, fueled by deepening internet penetration, youth, and cultural adaptation. Coupled with rising investments in streaming platforms and wholesome merchandise sales, Asia Pacific's well-developed anime ecosystem and growing regional influence further validate its supremacy in the global market.
Japan's anime industry is poised to expand up to USD 32,726.4 million by 2032. The expansion is fueled by increasing global demand growing investment in films, innovation in technology, and tourism involving anime. The anime film industry continues to expand with The First Slam Dunk earning over $250 million worldwide in 2023 and Makoto Shinkai’s "Suzume" surpassing $320 million. These achievements are inspiring studios to make theatrical releases their top sources of revenue. Technological advancements are also altering the landscape. Major studios such as Toei Animation and MAPPA are using AI-aided animation, improving efficiency without sacrificing classic hand-drawn techniques. Timeless reboots such as "Urusei Yatsura" (2022-2024) and "Rurouni Kenshin" (2023) are surfing the wave of nostalgia and appealing to new generations. Anime tourism remains an important economic driver, with places such as Akihabara, Ikebukuro, and Kyoto Animation Studio drawing millions of tourists. The expansion of the Ghibli Park in 2023 further enhanced tourism, solidifying the cultural and economic power of anime in Japan.
China's indigenous anime sector, or donghua, has gained popularity. Critically acclaimed hits like "The King's Avatar," "Fog Hill of Five Elements," and "Link Click" have received extensive recognition both domestically and internationally. Top streaming services like Bilibili, Tencent Video, and iQIYI persist in heavily investing in original donghua series. In 2023 alone, Bilibili invested more than $150 million on producing new Chinese animated projects, which underscores the high-growth prospects of the industry. Despite official censorship of foreign content, Japanese anime is wildly popular in China. Titles like "Demon Slayer," "One Piece," and "Jujutsu Kaisen" consistently dominate most-watched programs on video platforms. Chinese anime fans passionately embrace anime culture through fan clubs, cosplay events, and large conventions such as ChinaJoy and Bilibili World, which attract millions of attendees annually.
Second-largest market North America is also experiencing broad growth, led by streaming platforms like Netflix, Crunchyroll, and Hulu. Netflix also reported that over 100 million households worldwide watched anime in 2023, showing the width of its popularity. Growth in the region is anticipated to be at a 9.6% CAGR to reach $14.08 billion by 2032, supported by increased licensing deals, theatrical releases of anime titles, and a robust collectibles segment.
The most significant anime consumer base consists of young adults aged between 18 and 24 years and contributes to 39% of the whole audience. This generation is introduced to anime at a young age because more and more people have access to anime via various online media outlets and cultural exposure that causes Japanese animation to gain more popularity. Streaming media has played the most crucial role in the growing popularity of anime in America. Netflix is the most popular platform for anime watching, and 76% of the viewers make use of it to watch their TV show and movies. The on-demand streaming has offered access to anime than ever before, allowing the audience to indulge in a broad range of types. Having the ability to access anime on major streaming platforms has also appealed to new audiences who may not have otherwise taken the time to do so.
Another primary driver is expansion in anime events and fan conventions such as Anime North that build up community engagement and enable fans to engage with their favorite properties. Such occurrences also boost the sale of merchandise propelling the market higher in general. Innovation in animation technology and the blend of virtual and augmented reality are revolutionizing the creation and consumption of anime into more immersive experiences that engage viewers.
Europe sustains its strong presence in the anime industry through a mix of cultural appreciation, encouraging regulatory regimes, and strong distribution networks. France, Italy, and Germany have traditionally welcomed Japanese animation, with France being among the biggest anime markets outside Asia. European broadcasters and streaming services aggressively license and dub anime programming both making it easily available in local languages. Anime conventions, increasing fan bases, and schools of animation studies further increase the genre's exposure. Plus, European Japanese collaborative productions, increasing merchandising and theatrical releases, add to continued demand and growth throughout the region.
The United Kingdom's anime market is undergoing robust expansion driven by growing consumer demand and booming collectibles markets. One of the main forces behind this growth is increasing demand for "kidult" toys—collectibles that target customers 12 and older—worth £1 billion in sales last year, up £57 million from 2023. This increased cultural acceptance of collectibles has had institutions such as the V&A Museum employing advisers for Lego and Pokémon memorabilia, recognizing their place in contemporary pop culture. Chinese retail chains such as MiniSo and Pop Mart have also impacted the UK market. MiniSo, which deals in anime-themed plushies, homewares, and cosmetics, has grown to 29 stores since its launch in the UK in 2019.
The German anime market has experienced expansion, making the nation one of the leading European markets for anime. Reason behind Germany as a leading European market for anime is fueled by increasing demand and cultural integration. Online streaming platforms like Netflix and Crunchyroll have significantly enhanced anime accessibility, with numerous German dubbed and subtitled content. This has helped grow the popularity of anime, pushing it into the mainstream market. The merchandising craze is another key driver, with merchandise, clothing, and memorabilia related to anime being sought after. Growth has been fueled by specialty retailers, online retailers, and fan conventions, pushing the commercial power of anime even further.
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The growth of digital platforms is a major opportunity for the global anime market, allowing wider distribution, better fan engagement, and new ways to earn revenue.
Digital platform expansion is a huge opportunity for the international market for anime enabling broader reach, greater fan interaction, and new means of generating revenue. According to research, the growth of digital platforms is a large opportunity for the worldwide anime market. The spread of digital platforms has revolutionized content consumption globally, offering opportunities for growth of the anime industry. In recent years, there has been a transition towards digital consumption of media fueled by high-speed internet's growing accessibility and smart devices rapid adoption. This has particularly helped the anime sector, which has seen increased viewership and audience participation on various digital media.
In 2022, Eurostat's experimental data pointed out that 3.0% of individuals aged 15-64 in 16 EU Member States and one EFTA country were employed via digital platforms for at least an hour in the 12 months leading up to the survey. While this information is mainly based on trends of labor it emphasizes the increasing role of digital platforms in everyday life.
Internet platforms and gaming tie-ins are boosting anime market growth by expanding audiences, improving access, and creating new ways to earn revenue.
According to our research, transition towards internet driven distribution platforms has been instrumental in driving the global anime market. Growth of streaming services has transformed the consumption of anime. These sites provide instant access to a large database of anime programs and can be accessed by fans from all over the world. making it simple for fans to watch their favorite series as well as learn about new programs. This ease combined with the convenience of viewing shows from various devices, has increased anime watching exponentially. Our research also shows that streaming services have not just increased access to anime but have established new sources of revenue for content makers via subscription services & licensing agreements.
Piracy Threatens Anime Market Growth and Revenue
According to our research, one of the major challenges of the global anime markets is the shape of piracy and copyright violation. Such illegal content distribution takes a heavy toll on the industry's bottom line, long-term viability, and overall growth. SkyQuest's extensive research confirms that piracy in the anime industry comes in many guises, ranging from unauthorized streaming websites, torrent networks, to even social media sites where pirated content is freely shared.
Ease of access to pirated material, as well as the unavailability of easily accessible legal alternatives in certain markets, makes such an issue widespread. The economic cost of piracy is immense, with distributors and producers losing significant revenue in terms of lost sales and licensing. The loss indirectly curtails investment in new productions, animation technology, and promotions, which consequently curtails the growth potential of the industry.
Cultural barriers and localization limit anime’s global reach.
The Market has a huge challenge in overcoming cultural barriers and complexity of localization. These challenges may impede the effective adoption and consumption of anime content in different global markets. SkyQuest's in-depth analysis confirms that there are different forms of cultural barriers, including linguistic differences, references and humor, and social values and norms. Anime being mostly created in Japanese, has to be dubbed and translated for other parts of the world, a task that might involve layers and involve talented translators and voice actors who can translate nuances. Additionally, anime sometimes includes examples of Japanese culture, history, and humor that might not be applicable anywhere else, causing disconnection and limiting comprehension.
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The leading players in the global market for anime are adopting strategic alliances and new methods to continue at the helm. For instance, Sony's Aniplex and Crunchyroll formed Hayate Inc. for developing original content for international fans, a sign of a shift towards domestic production to realize better control over creativity. Streamers like Disney+, Netflix, and Amazon Prime have struggled to get exclusives and co-produced high-ticket titles like Tokyo Revengers and One-Piece Film: Red to get subscribers. The monetization strategies now extend beyond streaming, with the likes of Crunchyroll moving into merchandise and live events and studios like Cygames adding anime IPs to mobile gaming and esports to appeal to younger audiences. Furthermore, partnerships with overseas platforms and state-backed initiatives like Japan's "Cool Japan" drive cultural gaps closure and piracy elimination to ensure sustainable development and global market appeal.
Dark Fantasy, Supernatural, and Action Shonen, Alongside Isekai, Are Major Anime Genres in 2024: Dark fantasy, supernatural, and action shonen anime remain at the forefront of international demand spearheaded by top shows such as Jujutsu Kaisen, Chainsaw Man, and Demon Slayer. Jujutsu Kaisen took the Anime of the Year award at the 8th Crunchyroll Anime Awards, tallying 11 wins from 17 nominations and boasting a global demand rating 71.2 times greater than average TV programming, edging out Attack on Titan. Chainsaw Man & Demon Slayer also solidified demand for extreme action, supernatural material, and high stakes storytelling. At the same time, isekai remains the genre of power, with titles like Mushoku Tensei and Re:Zero dominating views. While Hollywood animation weakens on box office influence, anime's popularity globally is booming as it attracts viewers with rich world-building, fantasy, and action-packed storytelling, making these genres the primary drivers of market growth.
Adoption Of 4K and HDR Technologies: The adoption of 4K & HDR technologies is also rapidly evolving into a game changing supply side phenomenon in the international anime business. With the rising demand for quality, visually engaging content, the studios are investing more in such high-end technologies as a means of improving the viewership experience. We also find in our study that such a trend is especially common in big budget films and anime productions in which higher image resolution and bigger color gamuts are crucial to engaging audiences. This is because of both demand from consumers as well as the rapid development of 4K and HDR enabled devices Such as televisions and streamers. The combination of these technologies not only raises the visual standard of anime but also places studios on par with competitors in a marketplace where visual quality is becoming an increasingly important differentiator. Subsequently, the use of 4K and HDR is likely to keep reinventing the production standard within the anime space.
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyses the Data collected using Primary Exploratory Research backed by robust Secondary Desk research.
As per SkyQuest analysis, the global anime market is witnessing unprecedented growth. This is driven by expanded accessibility on streaming portals, a growing global fanbase, and technological development in animation. Japan is still the largest market, holding a market share of close to 50% of the overall industry value as of 2024. The global anime business is seeing vibrant expansion on the back of rising global accessibility via streaming services, increased global audience, and technological innovation in animation technologies. Japan leads the business with strong local production and foreign tie-ups, followed by North America and Europe with increasing pace due to digital distribution, merchandise, and fan engagement via cons. Anime based feature films are picking up steam with excellent productions and blockbuster successes. Comedies and niche formats are fast climbing genre-wise along with traditional action titles. Technological integration in the shape of AI, VR, and NFTs is transforming fan interaction and revenue generation. Overall, the anime market has opportunities for long-term international growth & cross media expansion.
Report Metric | Details |
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Market size value in 2023 | USD 31.22 Billion |
Market size value in 2032 | USD 68.69 Billion |
Growth Rate | 9.6% |
Base year | 2024 |
Forecast period | 2025-2032 |
Forecast Unit (Value) | USD Billion |
Segments covered |
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Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
Companies covered |
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Table Of Content
Executive Summary
Market overview
Parent Market Analysis
Market overview
Market size
KEY MARKET INSIGHTS
COVID IMPACT
MARKET DYNAMICS & OUTLOOK
Market Size by Region
KEY COMPANY PROFILES
Methodology
For the Anime Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Anime Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
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With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Anime Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
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Anime Market size was valued at USD 31.41 Billion in 2023 and is poised to grow from USD 34.49 Billion in 2024 to USD 72.86 Billion by 2032, growing at a CAGR of 9.8% during the forecast period (2025-2032).
Key vendors in Anime Market are: 'Toei Animation Co., Ltd. ', 'Studio Ghibli, Inc. ', 'Sunrise Inc. (Bandai Namco Filmworks) ', 'Pierrot Co., Ltd. ', 'Production I.G, Inc. ', 'Madhouse Inc. ', 'Bones Inc. ', 'Kyoto Animation Co., Ltd. ', 'Aniplex Inc. ', 'TMS Entertainment Co., Ltd. ', 'MAPPA Co., Ltd. ', 'A-1 Pictures Inc. ', 'Trigger Inc. ', 'Ufotable, Inc. ', 'White Fox Co., Ltd. ', 'J.C. Staff Co., Ltd. ', 'Lerche ', 'CloverWorks Inc. ', 'Shaft Inc. ', 'Silver Link'
The growth of digital platforms is a major opportunity for the global anime market, allowing wider distribution, better fan engagement, and new ways to earn revenue.
Dark Fantasy, Supernatural, and Action Shonen, Alongside Isekai, Are Major Anime Genres in 2024: Dark fantasy, supernatural, and action shonen anime remain at the forefront of international demand spearheaded by top shows such as Jujutsu Kaisen, Chainsaw Man, and Demon Slayer.
The Asia Pacific region dominates the worldwide anime market, with more than 60% of all revenue for 2024, and remains on top based on a number of significant reasons. Japan is the hub of anime production, with a rich history, highly developed animation facilities, and recognized titles worldwide that fuel domestic as well as overseas consumption.
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