USD 28.61 billion
Anime Market Size, Share, Growth Analysis, By Type (TV Series, Movies), By Genre (Action, Adventure,), By Demographic, By Distribution Channel, By Region - Industry Forecast 2025-2032
Report ID:
SQSG45E2037 |
Region:
Global |
Published Date: December, 2024
Pages:
165
|Tables:
41
|Figures:
74
Anime Market Insights
Anime Market size was valued at USD 31.41 Billion in 2023 and is poised to grow from USD 34.49 Billion in 2024 to USD 72.86 Billion by 2032, growing at a CAGR of 9.8% during the forecast period (2025-2032).
Hand-drawn images and digital animations are used to produce anime. Anime is often known as Japanimation because it has Japanese roots. The animation quickly found traction in other markets after experiencing tremendous success in Japan. As anime gained popularity quickly, the sector attracted significant investments and technology improvements. The introduction of a large number of production companies, anime creators, and artists greatly aided the expansion and growth of the business globally. The continual creation and release of different anime series and characters had a good effect on the market. The international sales of anime produce significant profits for the industry.
The ongoing application of numerous cutting-edge technologies, including blockchain and Artificial Intelligence (AI), to improve the overall gaming experience in anime gaming is encouraging for the development of this market. The global popularity of anime content is growing. Manga, or anime comics, are becoming incredibly popular among anime fans all around the world. As a result, artists are concentrating on producing high-quality anime content with improved audio and high resolution, which may help youngsters develop their cognitive, problem-solving, and social skills.
US Anime Market is poised to grow at a sustainable CAGR for the next forecast year.
Market snapshot - 2024-2031
Global Market Size
Largest Segment
T.V.
Fastest Growth
T.V.
Growth Rate
9.8% CAGR
Global Anime Market
Country Share for North America Region
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Anime Market Segmental Analysis
Global Anime Market is segmented by type, genre, demographic, distribution channel and region. Based on type, the market is segmented into tv series, movies, OVA (original video animation) and web series. Based on genre, the market is segmented into action, adventure, comedy, drama, fantasy, horror, romance, science, fiction, slice of life, sports and thriller. Based on demographic, the market is segmented into kids, teens and adults. Based on distribution channel, the market is segmented into online streaming (subscription-based, ad-supported), TV broadcast, theatrical release and home video (DVDs, blu-rays). Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.
Analysis by Type
More than 29% of worldwide revenue was generated by the merchandising category in 2021, and it is predicted that this segment will continue to dominate the market throughout the projection period. Among the younger generation, anime stuff such as t-shirts, keychains, posters, and figurines is becoming increasingly popular. Furthermore, buyers can easily access this item because it is offered for sale through a number of physical and online outlets. As a result, collecting figurines, keychains, t-shirts, and other items featuring anime characters is starting to become popular, which is causing the segment to grow.
Global Anime Market By Type
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Anime Market Regional Insights
The market for anime in the world was dominated by the Asia Pacific, and this is projected to continue. Over the past several decades, Japan has been one of the most significant marketplaces, with Tokyo serving as the hub for the creation of new products. The years-long existence of a sizable number of animation studios has also facilitated the enormous investments made in the worldwide anime sector. Additionally, the presence of a sizable number of anime creators, artists, production companies, and other stakeholders led to the creation of a sizable number of anime shows and characters, which over time became increasingly well-liked by consumers throughout the world.
Throughout the projected period, the Middle East is anticipated to experience the fastest growth. The market expansion in this region is being fueled by the expanding fan base for anime shows, an improved standard of living, and greater penetration of online video platforms. The popularity of cosplay conventions and competitions in the Middle East is a crucial indicator of the region's consumers' growing interest in anime characters. Additionally, this region makes a considerable amount of money through merchandise, video games, and comics. Therefore, during the projected period, these factors are anticipated to increase the anime market in the Middle East.
Global Anime Market By Geography
- Largest
- Fastest
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Anime Market Dynamics
Driver
- Due to a number of causes, including the rising popularity of online videos, media shows, and online shows, the rising output of anime films, and rising popularity among viewers, the worldwide anime market is expanding significantly on a global scale. Additionally, the popularity of OTT services like Netflix and Amazon Prime as well as online video portals like YouTube is greatly assisting the expansion of the anime sector. Viewers can easily obtain anime content on these web platforms. Viewers may quickly look for their favorite anime shows thanks to easy browsing and search options.
- The development of the market is influenced by a number of variables, including improvements in living standards, greater disposable income, and technological developments in the entertainment sector. Additionally, the anime business has recently added new technology like virtual reality (VR), which provides spectators with a wonderful experience.
- Since anime intrigues this age group so much, it is very popular among kids and young people. As a result, one of the factors propelling the worldwide anime market is the expanding population of these two age groups.
Restraint
- The COVID-19 pandemic epidemic had a negative impact on the world's anime business. The epidemic caused the production of anime to stop, the streaming of shows to be delayed, and the loss of merchandise sales money.
- A possible threat and a significant restraint that may impede the expansion of the global anime market Forecast during the forecast period is the dearth of effective artists as a result of the anime artists' inadequate compensation.
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Anime Market Competitive Landscape
The developing market players are entering the market to research the Japanese art sector and aspire to develop new methods of content creation. Global anime market share companies are well established with a substantial corporate presence and market identity. Market consolidation is being brought on by rising market competition and expanding measures to change the anime industry to conform to the modernizing methods of art production. Alongside the international businesses, the anime market is home to well-known local players with deep roots in the anime industry and a steadfast market presence. Additionally, industry participants are moving quickly toward modernization and development in accordance with newly developed technology, increasing the overall effectiveness and output of the anime industry with the ultimate goal of remaining competitive in the worldwide market.
Top Players Company Profiles
- Toei Animation Co., Ltd.
- Studio Ghibli, Inc.
- Sunrise Inc. (Bandai Namco Filmworks)
- Pierrot Co., Ltd.
- Production I.G, Inc.
- Madhouse Inc.
- Bones Inc.
- Kyoto Animation Co., Ltd.
- Aniplex Inc.
- TMS Entertainment Co., Ltd.
- MAPPA Co., Ltd.
- A-1 Pictures Inc.
- Trigger Inc.
- Ufotable, Inc.
- White Fox Co., Ltd.
- J.C. Staff Co., Ltd.
- Lerche
- CloverWorks Inc.
- Shaft Inc.
- Silver Link
Recent Development
- In March 2022, Adobe, the inventor of 3D animation, partnered up with deep technology firm Kinetix to make 3D animation aided by artificial intelligence (AI) widely available to producers.
- In November 2021, a free edition of Masterpiece Studio Pro was released by the 3-dimension production and animation software platform Masterpiece Studio. The brand-new, cutting-edge platform would provide a full VR creative suite for independent makers and artists using 3-dimensional characters and props for metaverse, games, and animations. The platform can be used independently or in conjunction with other desktop, VR, and 3-dimensional modeling programs.
- In March 2021, at the Tokyo AnimeJapan 2021 Expo, Netflix Inc. declared its intention to launch new anime series. At the ceremony, the firm announced the launch of 40 anime series. The business made intentions to release twice as many anime shows and series in 2020.
Anime Key Market Trends
- Recent developments in computer animation techniques are among the anime industry trends that are boosting anime content sales. By utilizing emerging technologies, anime creators have decreased production expenses. There are several potentials for market expansion due to the sharp rise in the number of production companies operating in the global anime market. The possibilities for the anime sector are being boosted by the millennial generation's growing trend of animation content consumption.
Anime Market SkyQuest Analysis
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates, and Analyses the Data collected by means of Primary Exploratory Research backed by the robust Secondary Desk research.
According to our analysis, the merchandising category produced more than 29% of global revenue in 2021, and it is anticipated that this market sector will maintain its dominance throughout the forecast period. The Asia Pacific has dominated the global anime market, and this trend is anticipated to persist. Japan has been one of the most important markets in recent years, with Tokyo acting as the center for the development of new goods.
| Report Metric | Details |
|---|---|
| Market size value in 2022 | USD 28.61 billion |
| Market size value in 2031 | USD 66.36 billion |
| Growth Rate | 9.8% |
| Base year | 2023 |
| Forecast period | 2024-2031 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
|
| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
|
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Anime Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Anime Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Anime Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Anime Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Anime Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Anime Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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