Global AR/VR/MR Market

AR/VR/MR Market Size, Share, Growth Analysis, By Technology(Augmented Reality, Virtual Reality, and Mixed Reality), By Devices Type(Augmented Reality Devices, Virtual Reality Devices, and Mixed Reality Devices), By Organization Size(Small Enterprises, Medium-Sized Enterprises, and Large Enterprises), By Component(Hardware, and Software), By End Use Industry(Media & Entertainment, Retail & e-Commerce, Training & Education, Travel & Hospitality), By Region - Industry Forecast 2024-2031


Report ID: SQMIG45I2080 | Region: Global | Published Date: April, 2024
Pages: 157 | Tables: 67 | Figures: 68

AR/VR/MR Market News

  • In May 2024, Sony in partnership with Siemens announced that it will launch virtual reality headset for the latter’s industrial metaverse focus by December 2024. The product is currently integrated with Siemens’ engineering design platform NX, and will be expanded to other its products. 

  • In March 2024, Fresenius Medical Care launched a new “Augmented Reality” (AR) application to make learning easier for nursing staff in Kidney Replacement Therapy in Intensive Care Units. The AR glasses, in combination with digital learning modules, allow nursing staff to learn how to use acute dialysis machines on site within the intensive care wards. The glasses stream visual and acoustic recordings as users interact with the dialysis machine, providing professionals with an immersive learning experience. 

  •  In June 2023, Apple launched Apple Vision Pro, a spatial computer that seamlessly blends digital content with the physical world. The breakthrough design of Vision Pro features an ultra-high-resolution display system that packs 23 million pixels across two displays, and custom Apple silicon in a unique dual-chip design to ensure every experience feels like it’s taking place in front of the user’s eyes in real time.

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FAQs

Global AR/VR/MR Market size was valued at USD 30.6 Billion in 2022 and is poised to grow from USD 42.46 Billion in 2023 to USD 521.28 Billion by 2031, at a CAGR of 39.1% during the forecast period (2024-2031).  

AR/VR/MR providers are projected to invest in the development of novel solutions using advanced technologies. Developing AR/VR/MR with better user interface to provide more immersion for users will be the prime focus of all AR/VR/MR companies in the future. Integrating AR/VR/MR technologies with other advanced technologies will also provide attractive moneymaking opportunities for companies in the long run. 'Microsoft Corporation (US)  ', 'Google LLC (US)  ', 'Apple Inc. (US)  ', 'Facebook Technologies, LLC (Oculus) (US)  ', 'Sony Corporation (Japan)  ', 'Samsung Electronics Co., Ltd. (South Korea)  ', 'HTC Corporation (Taiwan)  ', 'Magic Leap, Inc. (US)  ', 'Vuzix Corporation (US)  ', 'Lenovo Group Limited (China)  ', 'Qualcomm Technologies, Inc. (US)  ', 'EON Reality, Inc. (US)  ', 'Pico Interactive, Inc. (China)  ', 'Meta Company (US)  ', 'DAQRI LLC (US)  ', 'Blippar Ltd (United Kingdom)  ', 'Wikitude GmbH (Austria)  ', 'Niantic, Inc. (US)  ', 'PTC Inc. (US)  ', 'Avegant Corporation (US)'

Gaming has become a mainstream trend on a global level, and it has evolved well beyond just consoles and personal computers. The development of virtual reality games and the subsequent rise in their popularity are projected to bolster the AR/VR/MR market growth. 

AR Cloud: AR/VR/MR companies should focus on developing cloud infrastructure and networks that allow users to share their virtual experiences. This will result in more interest among consumers and further create many opportunities for AR/VR/MR providers as well.

North America supported by its robust technological infrastructure and growing investments in digital technology development holds sway over the global AR/VR/MR market. The rising adoption of virtual rehabilitation and training in the advanced healthcare infrastructure of North American countries also helps this region’s dominance. The presence of a robust gaming and entertainment culture supported by high spending potential also allows North America to spearhead global AR/VR/MR demand outlook. Canada and the United States remain the most opportune markets in this region.    

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Global AR/VR/MR Market

Report ID: SQMIG45I2080

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