USD 288.84 billion
Athleisure Market Size, Share, Growth Analysis, By Type(Mass and Premium), By Product(Yoga Apparel (Tops, Pants, Shorts, Unitards), By End-User(Men, women and children), By Distribution Channel(Online and offline), By Region - Industry Forecast 2024-2031
Report ID:
SQMIG25K2071 |
Region:
Global |
Published Date: February, 2024
Pages:
157
|Tables:
119
|Figures:
77
Athleisure Market Insights
Athleisure Market size was valued at USD 288.84 billion in 2019 and is poised to grow from USD 312.52 billion in 2023 to USD 587.09 billion by 2031, growing at a CAGR of 8.2% in the forecast period (2024-2031).
Yoga pants, sneakers, tights, leggings, and shorts that appear to be designed for exercise are examples of athleisure attire. Because it is a comfortable pastime, athleisure has become more popular as a substitute for casual attire. Thanks to advancements achieved by sports apparel producers, athletic wear is now more breathable, waterproof, and lightweight. It is true that athleisure has a hybrid character that makes it acceptable in society as both active wear and everyday apparel. Better textile materials have made it feasible for sportswear to expand in diversity and become more fashionable, setting off a trend in the fashion industry.
The desire to live an active lifestyle and appear fit, as well as improve health and self-consciousness, is inspiring customers to incorporate sports and fitness activities into their daily routines. A change in market dynamics brought about by this rising participation has led to a rise in demand for athleisure products. Customers have shown an interest in and have been seen to be prepared to pay extra for sports apparel that has better attributes like moisture management, temperature regulation, and other performance-enhancing aspects that avoid pain and potential injury.
These enhanced qualities have consequently altered consumers' preferences for sporting apparel when they are athleisure. The supply and manufacturing sides of athleisure are significantly impacted by lockdown rules, which restrain market growth. These restrictions led to the temporary shutdown of gyms and other sports and fitness centers during the COVID-19 outbreak. The market is expected to grow during the forecast time due to the region's rising participation of working women in domestic sports and physical activities. The Athleisure Market is one of many global industries that have suffered because of COVID-19.
US Athleisure Market is poised to grow at a sustainable CAGR for the next forecast year.
Market Snapshot - 2024-2031
Global Market Size
Largest Segment
offline
Fastest Growth
offline
Growth Rate
8.2% CAGR
Global Athleisure Market ($ Bn)
Country Share for North America Region (%)
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Athleisure Market Segmental Analysis
Global athleisure market is segmented on the basis of type, product, end-user, and region. By type, the market is segmented into mass and premium. By product, market is segmented into yoga apparel (tops, pants, shorts, unitards, capris, others), shirts, leggings, shorts, and others. By end-user, market is segmented into men, women and children. By distribution channel, market is segmented into online and offline. By region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.
Athleisure Market Analysis by Type
Mass athleisure accounted for more than 60.0% of the market in 2021. Athletic-casual gear is becoming more popular in a range of social occasions. Today, a lot of the clothing that is considered appropriate for the job is made from synthetic fibers and materials that were originally developed for sports, such as spandex and lycra. Online shopping and buying products to pick up in person are growing in popularity around the world, and both trends are expected to continue. The COVID-19 lockdowns have also increased the number of people making their first online garment purchases: as a result of the pandemic, 14% of Americans and 17% of Chinese consumers made their first online apparel purchases.
Wellness has developed from a specialized lifestyle choice to a new status symbol and an industry-spanning expression of personal values that spans high-end travel, high-end beauty, and exercise. Street wear athleisure trends, which are driven by modern affluent customers' need to combine comfort and style, have had a big impact on luxury fashion. Luxury brands are releasing new athletic products including sneakers, leggings, and gym accessories to capitalize on the rising athletic market. The wealthy consumers of today want more options for luxurious clothing that are both cozy and fashionable.
Athleisure Market Analysis by Distribution Channel
In 2021, the offline segment dominated the market and accounted for more than 60.0% of total revenue. The online market is expected to grow at the fastest CAGR during the forecast period. As a result of advances in digital technology, growing globalization, and modifications in consumer purchasing patterns, the fashion industry is going through seismic shifts. The fashion industry is also more unstable than ever as a result of the coronavirus's hastened retail crisis. Given that celebrities routinely share products on social media platforms like Instagram, a big platform for stores, these celebrity collaborations might help a brand's discoverability. Last year, influencer marketing grew by 198%, and more than 70% of businesses employ Instagram influencers in their marketing campaigns.
Independent companies are producing high-quality gear for runners looking for goods that match their demands and their own style by utilizing internet shopping and the simplicity of social media marketing. According to f-trend research, more than 68% of consumers would rather utilize a home gym system than go to a gym. Approximately 90% of Americans live at home, according to a recent survey. The popularity of soft sports style and flowing materials will increase as people engage in less physical exercise and cozier comfort.
Global Athleisure Market By Distribution Channel
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Athleisure Market Regional Insights
North America had the highest revenue share of over 30.0% in 2021. More people than ever before are working from home as a result of the coronavirus outbreak in the US. Consumers were more inclined to work in athleisure, sweatpants, and pyjamas because they didn't have to dress up for the job. According to the consumer survey, 14% of consumers had bought cosy items, including pyjamas or athleisure, online since COVID-19 began. The National Council of Textile Organizations (NCTO) estimates that the size of the American textile and clothing market was USD 64.4 billion in 2020 based on the value of industry shipments, while USD 25.4 billion was the country's export of fiber, textiles, and apparel. Additionally, the U.S. is a major player in North America when it comes to spending on research and development for textiles and moral clothing materials made with low-impact methods, like organic cotton and recycled nylon. Athleisure is a well-liked category because it capitalizes on a number of broad trends, such as a shift in American consumers' preference for more casual attire, and comfortable clothes, and health-conscious consumers' increased participation in physical activities and needs for performance apparel.
Asia-Pacific is the fastest-growing region of the global athleisure market. The growing health consciousness of the emerging middle class, as well as the growing sporting environment in countries like China, India, Australia, and Japan, are expected to drive demand for these products during the forecast period. Traditional leaders in the market in the Asia-Pacific region include Reebok, Adidas, Nike, Puma, and Lotto. The market's players employ a variety of techniques, such as initiating advertising campaigns and utilizing new technologies to innovate products, to stay competitive and improve the visibility and reputation of their brands. For instance, Adidas Australia introduced the "4DFWD" 3D printed running shoe in September 2021. The e-midsole lattice structure of the 4DFWD shoe was produced by employing printing to convert vertical impact forces into horizontal forward propulsion. The shoes are offered in physical and online Adidas retailers all around the country. However, other homegrown companies, like Mizuno, Asics, HRX, and Sfida, have also had tremendous market penetration by regularly releasing new styles of sportswear, including clothes, footwear, and accessories, on e-commerce platforms.
Global Athleisure Market By Region
- Largest
- Fastest
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Athleisure Market Dynamics
Athleisure Market Drivers
Growing youth population's interest in outdoor recreational activities and sports
- The growing interest in outdoor sports and recreation among the world's expanding youth population has increased demand for a variety of athleisure accessories. The increased focus on fitness and health consciousness, which is creating a high desire for stylish and comfortable clothing, can be one of the main factors driving this trend. Also, a lot of companies throughout the world concentrate on particular athletic product areas and provide top priority to exceptional client happiness. Numerous companies now offer specialized products that satisfy every customer's choice and palate. In order to assist customers in making the best decisions, they also offer them expert guidance. The market is now heavily influenced by sustainability, which is currently one of the biggest fashion trends. Consumers are constantly looking for new products made of sustainable, high-quality, and long-lasting materials, and many firms are seeking to bridge the gap between functional and fashion designs. The senior age group is now more interested in athleisure than ever before because exercise is becoming so vital. They are choosing athletic and athleisure wear while also emphasizing fashion, especially for women. This will be a fantastic opportunity for well-known brands operating on a global scale.
Athleisure Market Restraints
Athleisure products are still considered luxury commodities and are more expensive than traditional sports products
- Athletic wear is still seen as a luxury good and costs more than normal sporting goods. The astronomical cost may severely hamper market expansion in the years to come. Also, customers' ignorance of these products and preference for lower-priced, lower-quality clothing will have a negative impact on the global market. Poor-quality products are not sustainable and might be harmful to the environment, making the market unfriendly.
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Athleisure Market Competitive Landscape
The global athleisure market is fragmented and highly competitive. Key industry players are focused on product developments, new product launches, and geographical expansions to gain a significant amount of market share. These players have been making substantial efforts to expand their market penetration throughout the world through the development of new products, the installation of new bases, the construction of additional production facilities, and the establishment of related R&D facilities. In order to reach a wider audience of consumers worldwide, many athletes are also active on social media.
Athleisure Market Top Player’s Company Profiles
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Nike, Inc.
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Puma SE
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Fila Korea Ltd.
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PVH Corp. (Calvin Klein, Tommy Hilfiger)
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Hanesbrands Inc. (Champion)
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Gap Inc. (Athleta)
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Columbia Sportswear Company
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VF Corporation (The North Face, Timberland)
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ASICS Corporation
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Reebok International Ltd. (a subsidiary of Adidas AG)
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New Balance Athletics, Inc.
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Skechers U.S.A., Inc.
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Li-Ning Company Limited
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361 Degrees International Limited
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Xtep International Holdings Limited
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Anta Sports Products Limited
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Lining (China) Sports Goods Co., Ltd.
Athleisure Market Recent Developments
- In August 2022, with the launch of its newest line, "ONLY PLAY," the renowned European fashion label for young women ONLY entered the athleisure clothing market. ONLY PLAY provides superb craftsmanship, feminine details, and great functionality in addition to a unique blend of the most recent sportswear and fashion trends.
- In May 2022, Under Armour announced its intention to launch a direct-to-consumer platform, UnderArmour.com, after appointing Underdog Athletics as its local distributor and master franchise in India.
- In March 2022, Puma collaborated with Lega Serie A. With this collaboration, Puma will serve as the official athleisure and football supplier for all European games as well as a technical partner of the football league Lega Serie.
- In February 2022, New Balance collaborated with Myntra India. The platform made the company's products available for retail sale in India. In its announcement, the business stated that it will begin with more than 50 stock-keeping units (SKUs) and increase that number to more than 100 in the upcoming months.
- In February 2022, Aastey, a women's athletic wear company, takes pleasure in being "inclusive". Ten crores were given to the garment company by CXXO, a Kalaari Capital enterprise. Kalaari Capital provided funds for the $10 million CXXO program, which aims to aid female entrepreneurs.
- In February 2022, Lululemon launched footwear offering athletes a complete uniform from head to toe. The new venture was inspired by the brand's 2017 collaboration with APL, which demonstrated to the athleisure giant that its clients are interested in footwear.
Athleisure Key Market Trends
- One significant market development is the rising acceptance of denim athleisure. This is encouraging a number of denim manufacturers to add more luxurious athleisure designs to their products. For instance, Levi Strauss introduced a new range of stretch jeans in 2020 and established a lab to investigate new techniques for making elastic clothing. Other premium fitness wear denim producers are copying this strategy, and it has led to numerous partnerships and collaborations amongst them. The idea of stretchable jeans has been embraced by many producers, who are employing elastin and Lycra materials to create elastic versions of standard jeans. AEO Management is a business that makes jeans with the amount of stretch that clients want. Thus, one of the reasons why denim athleisure is becoming more popular and is one of the growing trends which is expected to drive the growth of the market during the forecast period.
Athleisure Market SkyQuest Analysis
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates and Analyses the Data collected by means of Primary Exploratory Research backed by the robust Secondary Desk research.
According to our global athleisure market analysis, by type, mass athleisure accounted for 60.0% of the market in 2021. Athletic-casual attire is becoming more popular in a range of social settings. By distribution channel, the offline segment dominated the market in 2021 and generated more than 60.0% of the overall revenue. During the forecast period, the online market is expected to develop at the fastest CAGR. In 2021, North America's revenue share was over 30%, which was the highest. The worldwide athleisure market's fastest-growing area is Asia-Pacific. During the forecast period, athleisure product demand is anticipated to be driven by the growing health consciousness of the emerging middle class and the expanding sporting landscape in nations like China, India, Australia, and Japan. One significant market development is the rising acceptance of denim athleisure. This is encouraging a number of denim manufacturers to add more luxurious athleisure designs to their products.
| Report Metric | Details |
|---|---|
| Market size value in 2023 | USD 288.84 billion |
| Market size value in 2031 | USD 587.09 billion |
| Growth Rate | 8.2% |
| Forecast period | 2024-2031 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
|
| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
|
| Historical Year | 2019 |
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Athleisure Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Athleisure Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Athleisure Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Athleisure Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Athleisure Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Athleisure Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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