Athleisure Market Size, Share, Growth Analysis, By Type(Mass and Premium), By Product(Yoga Apparel (Tops, Pants, Shorts, Unitards), By End-User(Men, women and children), By Distribution Channel(Online and offline), By Region - Industry Forecast 2024-2031

North America had the highest revenue share of over 30.0% in 2021. More people than ever before are working from home as a result of the coronavirus outbreak in the US. Consumers were more inclined to work in athleisure, sweatpants, and pyjamas because they didn't have to dress up for the job. According to the consumer survey, 14% of consumers had bought cosy items, including pyjamas or athleisure, online since COVID-19 began. The National Council of Textile Organizations (NCTO) estimates that the size of the American textile and clothing market was USD 64.4 billion in 2020 based on the value of industry shipments, while USD 25.4 billion was the country's export of fiber, textiles, and apparel. Additionally, the U.S. is a major player in North America when it comes to spending on research and development for textiles and moral clothing materials made with low-impact methods, like organic cotton and recycled nylon. Athleisure is a well-liked category because it capitalizes on a number of broad trends, such as a shift in American consumers' preference for more casual attire, and comfortable clothes, and health-conscious consumers' increased participation in physical activities and needs for performance apparel.

Asia-Pacific is the fastest-growing region of the global athleisure market. The growing health consciousness of the emerging middle class, as well as the growing sporting environment in countries like China, India, Australia, and Japan, are expected to drive demand for these products during the forecast period. Traditional leaders in the market in the Asia-Pacific region include Reebok, Adidas, Nike, Puma, and Lotto. The market's players employ a variety of techniques, such as initiating advertising campaigns and utilizing new technologies to innovate products, to stay competitive and improve the visibility and reputation of their brands. For instance, Adidas Australia introduced the "4DFWD" 3D printed running shoe in September 2021. The e-midsole lattice structure of the 4DFWD shoe was produced by employing printing to convert vertical impact forces into horizontal forward propulsion. The shoes are offered in physical and online Adidas retailers all around the country. However, other homegrown companies, like Mizuno, Asics, HRX, and Sfida, have also had tremendous market penetration by regularly releasing new styles of sportswear, including clothes, footwear, and accessories, on e-commerce platforms.