Athleisure Market Size, Share, Growth Analysis, By Type(Mass and Premium), By Product(Yoga Apparel (Tops, Pants, Shorts, Unitards), By End-User(Men, women and children), By Distribution Channel(Online and offline), By Region - Industry Forecast 2024-2031

Athleisure Market Drivers

Growing youth population's interest in outdoor recreational activities and sports

• The growing interest in outdoor sports and recreation among the world's expanding youth population has increased demand for a variety of athleisure accessories. The increased focus on fitness and health consciousness, which is creating a high desire for stylish and comfortable clothing, can be one of the main factors driving this trend. Also, a lot of companies throughout the world concentrate on particular athletic product areas and provide top priority to exceptional client happiness. Numerous companies now offer specialized products that satisfy every customer's choice and palate. In order to assist customers in making the best decisions, they also offer them expert guidance. The market is now heavily influenced by sustainability, which is currently one of the biggest fashion trends. Consumers are constantly looking for new products made of sustainable, high-quality, and long-lasting materials, and many firms are seeking to bridge the gap between functional and fashion designs. The senior age group is now more interested in athleisure than ever before because exercise is becoming so vital. They are choosing athletic and athleisure wear while also emphasizing fashion, especially for women. This will be a fantastic opportunity for well-known brands operating on a global scale.

Athleisure Market Restraints

Athleisure products are still considered luxury commodities and are more expensive than traditional sports products

• Athletic wear is still seen as a luxury good and costs more than normal sporting goods. The astronomical cost may severely hamper market expansion in the years to come. Also, customers' ignorance of these products and preference for lower-priced, lower-quality clothing will have a negative impact on the global market. Poor-quality products are not sustainable and might be harmful to the environment, making the market unfriendly.