Athleisure Market Size, Share, Growth Analysis, By Type(Mass and Premium), By Product(Yoga Apparel (Tops, Pants, Shorts, Unitards), By End-User(Men, women and children), By Distribution Channel(Online and offline), By Region - Industry Forecast 2024-2031

Athleisure Market size was valued at USD 288.84 billion in 2019 and is poised to grow from USD 312.52 billion in 2023 to USD 587.09 billion by 2031, growing at a CAGR of 8.2% in the forecast period (2024-2031).

The athleisure market is fragmented and highly competitive. Key industry players are focused on product developments, new product launches, and geographical expansions to gain a significant amount of market share. These players have been making substantial efforts to expand their market penetration throughout the world through the development of new products, the installation of new bases, the construction of additional production facilities, and the establishment of related R&D facilities. In order to reach a wider audience of consumers worldwide, many athletes are also active on social media. 'Under Armour Inc.', 'Lululemon Athletica', 'Adidas AG', ' Nike, Inc.   ', ' Puma SE   ', ' Fila Korea Ltd.   ', ' PVH Corp. (Calvin Klein, Tommy Hilfiger)   ', ' Hanesbrands Inc. (Champion)   ', ' Gap Inc. (Athleta)   ', ' Columbia Sportswear Company   ', ' VF Corporation (The North Face, Timberland)   ', ' ASICS Corporation   ', ' Reebok International Ltd. (a subsidiary of Adidas AG)   ', ' New Balance Athletics, Inc.   ', ' Skechers U.S.A., Inc.   ', ' Li-Ning Company Limited   ', ' 361 Degrees International Limited   ', ' Xtep International Holdings Limited   ', ' Anta Sports Products Limited   ', ' Lining (China) Sports Goods Co., Ltd. '

The growing interest in outdoor sports and recreation among the world's expanding youth population has increased demand for a variety of athleisure accessories. The increased focus on fitness and health consciousness, which is creating a high desire for stylish and comfortable clothing, can be one of the main factors driving this trend. Also, a lot of companies throughout the world concentrate on particular athletic product areas and provide top priority to exceptional client happiness. Numerous companies now offer specialized products that satisfy every customer's choice and palate. In order to assist customers in making the best decisions, they also offer them expert guidance. The market is now heavily influenced by sustainability, which is currently one of the biggest fashion trends. Consumers are constantly looking for new products made of sustainable, high-quality, and long-lasting materials, and many firms are seeking to bridge the gap between functional and fashion designs. The senior age group is now more interested in athleisure than ever before because exercise is becoming so vital. They are choosing athletic and athleisure wear while also emphasizing fashion, especially for women. This will be a fantastic opportunity for well-known brands operating on a scale.

One significant market development is the rising acceptance of denim athleisure. This is encouraging a number of denim manufacturers to add more luxurious athleisure designs to their products. For instance, Levi Strauss introduced a new range of stretch jeans in 2020 and established a lab to investigate new techniques for making elastic clothing. Other premium fitness wear denim producers are copying this strategy, and it has led to numerous partnerships and collaborations amongst them. The idea of stretchable jeans has been embraced by many producers, who are employing elastin and Lycra materials to create elastic versions of standard jeans. AEO Management is a business that makes jeans with the amount of stretch that clients want. Thus, one of the reasons why denim athleisure is becoming more popular and is one of the growing trends which is expected to drive the growth of the market during the forecast period.

North America had the highest revenue share of over 30.0% in 2021. More people than ever before are working from home as a result of the coronavirus outbreak in the US. Consumers were more inclined to work in athleisure, sweatpants, and pyjamas because they didn't have to dress up for the job. According to the consumer survey, 14% of consumers had bought cosy items, including pyjamas or athleisure, online since COVID-19 began. The National Council of Textile Organizations (NCTO) estimates that the size of the American textile and clothing market was USD 64.4 billion in 2020 based on the value of industry shipments, while USD 25.4 billion was the country's export of fiber, textiles, and apparel. Additionally, the U.S. is a major player in North America when it comes to spending on research and development for textiles and moral clothing materials made with low-impact methods, like organic cotton and recycled nylon. Athleisure is a well-liked category because it capitalizes on a number of broad trends, such as a shift in American consumers' preference for more casual attire, and comfortable clothes, and health-conscious consumers' increased participation in physical activities and needs for performance apparel.