What is the global market size of Athleisure Market?

Global Athleisure Market size was valued at USD 288.84 billion in 2021 and is poised to grow from USD 312.52 billion in 2022 to USD 587.09 billion by 2030, growing at a CAGR of 8.2% in the forecast period (2023-2030).

Athleisure Market Size, Share, Growth Analysis, By Type(Mass and Premium), By Product(Yoga Apparel (Tops, Pants, Shorts, Unitards), By End-User(Men, women and children), By Distribution Channel(Online and offline), By Region - Industry Forecast 2025-2032

Q: Who are the key vendors in the Global Athleisure Market?

The global athleisure market is fragmented and highly competitive. Key industry players are focused on product developments, new product launches, and geographical expansions to gain a significant amount of market share. These players have been making substantial efforts to expand their market penetration throughout the world through the development of new products, the installation of new bases, the construction of additional production facilities, and the establishment of related R&D facilities. In order to reach a wider audience of consumers worldwide, many athletes are also active on social media. 'Under Armour Inc.', 'Lululemon Athletica', 'Adidas AG', ' Nike, Inc. ', ' Puma SE ', ' Fila Korea Ltd. ', ' PVH Corp. (Calvin Klein, Tommy Hilfiger) ', ' Hanesbrands Inc. (Champion) ', ' Gap Inc. (Athleta) ', ' Columbia Sportswear Company ', ' VF Corporation (The North Face, Timberland) ', ' ASICS Corporation ', ' Reebok International Ltd. (a subsidiary of Adidas AG) ', ' New Balance Athletics, Inc. ', ' Skechers U.S.A., Inc. ', ' Li-Ning Company Limited ', ' 361 Degrees International Limited ', ' Xtep International Holdings Limited ', ' Anta Sports Products Limited ', ' Lining (China) Sports Goods Co., Ltd. '

Report ID: SQMIG25K2071 | Region: Global | Published Date: February, 2024
Pages: 157 | Tables: 119 | Figures: 77

Athleisure Market Insights

Athleisure Market size was valued at USD 312.52 Billion in 2023 and is poised to grow from USD 338.15 Billion in 2024 to USD 635.23 Billion by 2032, growing at a CAGR of 8.2% during the forecast period (2025-2032).

Yoga pants, sneakers, tights, leggings, and shorts that appear to be designed for exercise are examples of athleisure attire. Because it is a comfortable pastime, athleisure has become more popular as a substitute for casual attire. Thanks to advancements achieved by sports apparel producers, athletic wear is now more breathable, waterproof, and lightweight. It is true that athleisure has a hybrid character that makes it acceptable in society as both active wear and everyday apparel. Better textile materials have made it feasible for sportswear to expand in diversity and become more fashionable, setting off a trend in the fashion industry.

The desire to live an active lifestyle and appear fit, as well as improve health and self-consciousness, is inspiring customers to incorporate sports and fitness activities into their daily routines. A change in market dynamics brought about by this rising participation has led to a rise in demand for athleisure products. Customers have shown an interest in and have been seen to be prepared to pay extra for sports apparel that has better attributes like moisture management, temperature regulation, and other performance-enhancing aspects that avoid pain and potential injury.

These enhanced qualities have consequently altered consumers' preferences for sporting apparel when they are athleisure. The supply and manufacturing sides of athleisure are significantly impacted by lockdown rules, which restrain market growth. These restrictions led to the temporary shutdown of gyms and other sports and fitness centers during the COVID-19 outbreak. The market is expected to grow during the forecast time due to the region's rising participation of working women in domestic sports and physical activities. The Athleisure Market is one of many global industries that have suffered because of COVID-19.

US Athleisure Market is poised to grow at a sustainable CAGR for the next forecast year.

Athleisure Market Report Snapshots

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Athleisure Market size was valued at USD 288.84 billion in 2019 and is poised to grow from USD 312.52 billion in 2023 to USD 587.09 billion by 2031, growing at a CAGR of 8.2% in the forecast period (2024-2031).

The athleisure market is fragmented and highly competitive. Key industry players are focused on product developments, new product launches, and geographical expansions to gain a significant amount of market share. These players have been making substantial efforts to expand their market penetration throughout the world through the development of new products, the installation of new bases, the construction of additional production facilities, and the establishment of related R&D facilities. In order to reach a wider audience of consumers worldwide, many athletes are also active on social media. 'Under Armour Inc.', 'Lululemon Athletica', 'Adidas AG', ' Nike, Inc. ', ' Puma SE ', ' Fila Korea Ltd. ', ' PVH Corp. (Calvin Klein, Tommy Hilfiger) ', ' Hanesbrands Inc. (Champion) ', ' Gap Inc. (Athleta) ', ' Columbia Sportswear Company ', ' VF Corporation (The North Face, Timberland) ', ' ASICS Corporation ', ' Reebok International Ltd. (a subsidiary of Adidas AG) ', ' New Balance Athletics, Inc. ', ' Skechers U.S.A., Inc. ', ' Li-Ning Company Limited ', ' 361 Degrees International Limited ', ' Xtep International Holdings Limited ', ' Anta Sports Products Limited ', ' Lining (China) Sports Goods Co., Ltd. '

The growing interest in outdoor sports and recreation among the world's expanding youth population has increased demand for a variety of athleisure accessories. The increased focus on fitness and health consciousness, which is creating a high desire for stylish and comfortable clothing, can be one of the main factors driving this trend. Also, a lot of companies throughout the world concentrate on particular athletic product areas and provide top priority to exceptional client happiness. Numerous companies now offer specialized products that satisfy every customer's choice and palate. In order to assist customers in making the best decisions, they also offer them expert guidance. The market is now heavily influenced by sustainability, which is currently one of the biggest fashion trends. Consumers are constantly looking for new products made of sustainable, high-quality, and long-lasting materials, and many firms are seeking to bridge the gap between functional and fashion designs. The senior age group is now more interested in athleisure than ever before because exercise is becoming so vital. They are choosing athletic and athleisure wear while also emphasizing fashion, especially for women. This will be a fantastic opportunity for well-known brands operating on a scale.

One significant market development is the rising acceptance of denim athleisure. This is encouraging a number of denim manufacturers to add more luxurious athleisure designs to their products. For instance, Levi Strauss introduced a new range of stretch jeans in 2020 and established a lab to investigate new techniques for making elastic clothing. Other premium fitness wear denim producers are copying this strategy, and it has led to numerous partnerships and collaborations amongst them. The idea of stretchable jeans has been embraced by many producers, who are employing elastin and Lycra materials to create elastic versions of standard jeans. AEO Management is a business that makes jeans with the amount of stretch that clients want. Thus, one of the reasons why denim athleisure is becoming more popular and is one of the growing trends which is expected to drive the growth of the market during the forecast period.

North America had the highest revenue share of over 30.0% in 2021. More people than ever before are working from home as a result of the coronavirus outbreak in the US. Consumers were more inclined to work in athleisure, sweatpants, and pyjamas because they didn't have to dress up for the job. According to the consumer survey, 14% of consumers had bought cosy items, including pyjamas or athleisure, online since COVID-19 began. The National Council of Textile Organizations (NCTO) estimates that the size of the American textile and clothing market was USD 64.4 billion in 2020 based on the value of industry shipments, while USD 25.4 billion was the country's export of fiber, textiles, and apparel. Additionally, the U.S. is a major player in North America when it comes to spending on research and development for textiles and moral clothing materials made with low-impact methods, like organic cotton and recycled nylon. Athleisure is a well-liked category because it capitalizes on a number of broad trends, such as a shift in American consumers' preference for more casual attire, and comfortable clothes, and health-conscious consumers' increased participation in physical activities and needs for performance apparel.

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Athleisure Market Size, Share, Growth Analysis, By Type(Mass and Premium), By Product(Yoga Apparel (Tops, Pants, Shorts, Unitards), By End-User(Men, women and children), By Distribution Channel(Online and offline), By Region - Industry Forecast 2025-2032

Athleisure Market Insights

Athleisure Market Report Snapshots

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