Augmented Intelligence Market Size, Share, Growth Analysis, By Component(Software, and Services), By Deployment Mode(Cloud, On-Premises), By Enterprise Size(SMBs, Large Enterprises), By Technology(Machine Learning, Natural Language Processing, Computer Vision, Others), By Vertical(BFSI, IT & Telecom, Retail & Consumer Goods, Healthcare & Life Sciences), By Region - Industry Forecast 2024-2031

The North America region accounted for a significant market share of over 30% in the augmented analytics market. This can be attributed to the widespread adoption of advanced technologies aimed at enhancing customer experience. Many enterprises in North America have embraced advanced analytics solutions to improve their business operations. From business intelligence to data discovery and now augmented analytics, the region has witnessed rapid adoption of these technologies. Companies in North America have recognized the importance of analyzing data effectively to understand consumer needs and provide exceptional customer experiences. As an example, in January 2019, Pepsico, a prominent food and beverage company, announced its plans to leverage augmented intelligence for strategic decision-making and gaining valuable consumer insights.

Asia Pacific is projected to experience the highest compound annual growth rate (CAGR) of 31.3% from 2023 to 2030 in the augmented analytics market. This growth is primarily driven by the increasing implementation of data discovery, visualization, and self-service Business Intelligence (BI) tools across various business organizations in countries like India, China, and Japan. These capabilities have become integral to the evolving trends in these countries, enabling companies to make data-driven business decisions and derive valuable insights from their data. The growing focus on data-driven decision-making and the increasing adoption of analytics tools in the Asia Pacific region present significant opportunities for the augmented analytics market to expand and thrive.