USD 17.7 billion
Automation Testing Market Size, Share, Growth Analysis, By Offering(Testing Types, Services), By Testing Type(Static Testing, Dynamic Testing), By Service(Advisory & Consulting Services, Documentation & Training Services, Support & Maintenance Services, Planning & Development), By Dynamic Testing(Functional Testing, Non-Functional Testing (Security Testing, Performance Testing), Compatibility Testing), By Endpoint Interface(Mobile, Web, Desktop, Embedded Software), By Vertical(BFSI, Automotive, Aerospace & Defense, Healthcare & Life Sciences), By Service(Advisory & Consulting Services, Documentation & Training Services, Support & Maintenance Services, Planning & Development), By Dynamic Testing(Functional Testing, Non-Functional Testing (Security Testing, Performance Testing), Compatibility Testing), By Endpoint Interface(Mobile, Web, Desktop, Embedded Software), By Vertical(BFSI, Automotive, Aerospace & Defense, Healthcare & Life Sciences), By Region - Industry Forecast 2025-2032
Report ID:
SQMIG45B2104 |
Region:
Global |
Published Date: September, 2024
Pages:
197
|Tables:
63
|Figures:
77
Automation Testing Market Insights
Automation Testing Market size was valued at USD 23.9 Billion in 2023 and is poised to grow from USD 27.77 Billion in 2024 to USD 92.31 Billion by 2032, growing at a CAGR of 16.2% during the forecast period (2025-2032).
The automation testing market is witnessing major growth impacted by the rising demand for efficient development processes of software and the growing need for quicker time-to-market. The top factors driving the growth of the automation testing market include increased adoption of agile techniques, growing complexity of software applications, and the integration of machine learning and AI in testing technologies. However, the market is hampered by the growing intricacy of implementation and the lack of trained professionals. Cost of training and tools are significant, which may restrict the smaller and medium organizations to adopt them. Yet, the market is anticipated to flourish over the estimated period owing to increasing integration of ML and AI and rising demand for continuous testing.
Market snapshot - 2024-2031
Global Market Size
Largest Segment
On-Premises
Fastest Growth
On-Premises
Growth Rate
16.2% CAGR
Global Automation Testing Market ($ Bn)
Country Share for North America Region (%)
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Automation Testing Market Segmental Analysis
Global Automation Testing Market is segmented by Offering, Testing Type, Service, Dynamic Testing, Endpoint Interface, Vertical, and Region. Based on Offering, the market is segmented into Testing types, Services. Based on Testing Type, the market is segmented into Static Testing, Dynamic Testing. Based on Service, the market is segmented into Advisory and Consulting Services, Documentation & Training Services, Support and Maintenance Services, Planning and Development, Implementation Services, Managed Services, Other Services. Based on Dynamic Testing, the market is segmented Functional Testing, Non-Functional Testing (Security Testing, Performance Testing), Compatibility Testing, Compliance Testing, Usability Testing, Others. Based on Endpoint Interface, the market is segmented into Mobile, Web, Desktop, Embedded Software. Based on Vertical, the market is segmented into BFSI, Automotive, Aerospace & Defense, Healthcare & Life Sciences, Retail, IT & ITes, Telecom, Manufacturing, Transportation and Logistics, Energy & Utilities, Media & Entertainment, Other Verticals. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.
Analysis by Offering
Based on offering, the automation testing market is categorized into testing types and services. The service segment held a notable share of the market in the previous years and is expected to lead over the forecast period as well owing to improved customization and expertise and fast implementation. Service providers are increasingly offering tailored automation solutions that satisfy certain business requirements. This confirms optimal alignment with client needs and enhances better customer experience. Moreover, outsourcing these services enables businesses to adopt testing processes more smoothly, which reduces time-to-market for software-associated products. Offering better flexible engagement models also helps service providers to scale their services, thus impacting the segment’s growth.
On the other hand, the testing type segment is projected to grow considerably over the forecast period owing to numerous testing needs, emphasis on quality assurance, and growing complexity of applications. Businesses need diverse types of testing to confirm exhaustive quality assurance, which fuels the demand for expert automation testing technologies. Automation testing identifies performance issues beforehand and offers better user satisfaction and high-quality software. Also, the growing complexity of applications is increasing the demand for automation to handle efficient testing in diverse components, thus impacting the segment’s growth.
Analysis by Vertical
Based on vertical, the market is segmented into BFSI, automotive, aerospace & defense, healthcare & life sciences, retail, IT & ITes, telecom, manufacturing, transportation & logistics, energy & utilities, media & entertainment, and other verticals. The BFSI segment held a notable market share in the previous years and is expected to continue dominance over the forecast period as well owing to mounting transaction volumes, security concerns, and complex systems. BFSI industry needs automated testing on a large scale due to the growing number of transactions being processed daily. Automation testing helps them lower errors and downtime, improve performance and system reliability. Automation testing also helps them identify suspected theft or attacks and offers protection against cyberattacks.
On the other hand, the healthcare & life sciences segment will hold a notable market share in the forthcoming years owing to strict regulatory compliance, growing complexity of systems, and data privacy and security. The healthcare sector is highly regulated, demanding all-inclusive testing to comply with FDA guidelines and HIPAA standards. This majorly drives the need for automated testing compliance. Medical applications mostly integrated diverse systems that need reliable testing for smooth interoperability and functionality. Also, the growing need to maintain privacy and safeguard patient data is demanding effective automation testing to ensure compliance and detect suspects.
Global Automation Testing Market Size By Offering
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Automation Testing Market Regional Insights
Geographically, North America dominated the market in 2023 and is expected to lead over the forecast period owing to technological advancements, growing demand for quality assurance, and increasing adoption of DevOps and Agile. North America is a leading center for several startups and prominent technology companies in automation testing methodologies and tools. The region also puts a key emphasis on offering superior quality software products, resulting in constant testing, thus driving investments in more improved testing solutions. Wide adoption of DevOps and Agile practices majorly demand automation tools. The leading players profiled in the region include Selenium, Cypress, Tricentis, Micro Focus, SmartBear, Katalon, and more.
Asia-Pacific is the fastest-growing region in the global automation testing market due to rising demand for quality assurance, growth of several technology startups, and diverse industry needs. Since a greater number of businesses are moving online, it becomes important to ensure quality software, which impacts the need for reliable testing solutions. The increasing number of startups in Asia-Pacific is nurturing modernization in testing methodologies and tools. Moreover, industries like healthcare, e-commerce, and BFSI are progressing speedily, needing strong automation testing to aid their growth.
Global Automation Testing Market Size By Geography
- Largest
- Fastest
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Automation Testing Market Dynamics
Drivers
Growing Complexity of Software Applications
- With software applications becoming more complex with numerous technologies and integrations, the need for effective and proficient automation testing becomes vital. It helps manage the growing intricacy by offering reputable and reliable test practices. Automation testing ensures persistence in performance and functionalities that address cross-compatibility platform challenges. These features are notably driving the demand for automation testing, impacting the market growth.
Resource Optimization and Cost-Efficiency
- Automation testing helps reduce manual testing costs and enhances resource allocation. While initial setup costs may be significant, automation testing helps decrease long-term costs related to manual testing like time and labor. Automation also enables teams to allocate human resources to adopt strategic tasks like exploratory analysis and testing, instead of repetitive manual testing.
Restraints
Maintenance Overhead May Negatively Impact Market Growth
- Automation test strips may need major and time-consuming maintenance, mainly with the transformations in applications. Regular and repetitive updates may result in resource allocation and increased workload. This may notably hamper the growth of the automation testing market. Also, these tests may be outdated due to environmental changes and changes in applications, resulting in negatives that need constant adjustment and monitoring.
Restricted Scope of Automation
- Despite developments in technologies and growing explorations, not every test can be automated. Specific types of testing like usability testing, exploratory testing, and some manual testing may not be compatible with automation, thus restricting effectiveness. Applications with complicated UX or difficult workflows may present challenges for efficient automation, resulting in less ROI.
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Automation Testing Market Competitive Landscape
The global automation testing market is a highly competitive global market driven by many international competitors. Prominent corporations with cutting-edge AI and ML technology are Google, IBM, Microsoft, and NVIDIA. To support a wide range of applications across industries, these industry experts concentrate on creating cutting-edge algorithms, scalable platforms, and reliable infrastructure. Rapid advances in technology, strategic alliances, and large expenditures on research and development define the competitive environment.
Top Player’s Company Profiles
- IBM
- Accenture
- OpenText Corporation
- Capgemini
- Microsoft
- Tricentis
- Cigniti Technologies
- Keysight Technologies
- Apexon
- Cygnet Digital
- QualityKiosk Technologies Pvt. Ltd.
- Invensis Technologies Pvt. Ltd.
- QASource Inc.
- Infosys Limited
- Tata Consultancy Services (TCS)
- Cognizant Technology Solutions
- Wipro Limited
- HCL Technologies
- Tech Mahindra
- Parasoft Corporation
Recent Developments
- In May 2024, IBM continues to progress its cutting-edge automation product line by performing a novel AI-enabled technology, named IBM Concert. This will be available from 2024 June and it will be the Nerve Center of the company’s operations and technology.
- In August 2024, Accenture declared collaboration with AWS, Amazon Web Services to develop Accenture Responsible Artificial Intelligence Platform, enabled by Amazon Web Services to assist companies scale and adopt rtificial intelligence with confidence and trust through enterprise.
- In February 2023, Apexon announced a strategic partnership to adopt cloud-enabled assurance and engineering solutions. This alliance will allow companies’ customers to decrease their operational costs by developing better agility, automation, and security, enhance user experience, and speed up their time-to-market, all in their DevOps lifecycles.
Automation Testing Key Market Trends
- Emergence of Codeless Automation Tools: Codeless automation tools are increasingly gaining prominence that enable non-technical consumers to develop and run test cases. This helps to democratize testing and accelerates the process. Moreover, these technologies or tools mostly present drag-and-drop functions and instinctive interfaces that make automation highly accessible for groups without requiring comprehensive programming knowledge.
- Test Automation for IoT and Mobile Applications: The growing demand for IoT applications is notable driving the market. As IoT and mobile applications are growing considerably, there is extensive emphasis on automating testing for such platforms that confirm optimal performance and functionality. Also, tools that efficiently aid cross-platform testing are demanded remarkably since they enable teams to examine applications in diverse devices smoothly.
Automation Testing Market SkyQuest Analysis
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates and Analyses the Data collected by means of Primary Exploratory Research backed by the robust Secondary Desk research.
According to our analyses, the global automation testing market is experiencing significant growth and is expected to continue its upward trajectory in the coming years. The automation testing market has been witnessing steady growth due to the increasing adoption of automation in software testing processes. Several factors are driving the growth of the automation testing market. These include the increasing complexity of software applications, the need for faster release cycles and continuous integration/delivery, cost and time efficiency offered by automation testing, demand for comprehensive test coverage and accuracy, and the rise of agile and DevOps practices. As organizations across industries prioritize digital transformation, the demand for automation testing solutions is expected to surge, presenting significant opportunities for market players.
| Report Metric | Details |
|---|---|
| Market size value in 2022 | USD 20.57 billion |
| Market size value in 2031 | USD 79.44 billion |
| Growth Rate | 16.2% |
| Base year | 2023 |
| Forecast period | 2024-2031 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
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| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Automation Testing Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Automation Testing Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Automation Testing Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Automation Testing Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Automation Testing Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Automation Testing Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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