Automation Testing Market Size, Share, Growth Analysis, By Offering(Testing Types, Services), By Testing Type(Static Testing, Dynamic Testing), By Service(Advisory & Consulting Services, Documentation & Training Services, Support & Maintenance Services, Planning & Development), By Dynamic Testing(Functional Testing, Non-Functional Testing (Security Testing, Performance Testing), Compatibility Testing), By Endpoint Interface(Mobile, Web, Desktop, Embedded Software), By Vertical(BFSI, Automotive, Aerospace & Defense, Healthcare & Life Sciences), By Service(Advisory & Consulting Services, Documentation & Training Services, Support & Maintenance Services, Planning & Development), By Dynamic Testing(Functional Testing, Non-Functional Testing (Security Testing, Performance Testing), Compatibility Testing), By Endpoint Interface(Mobile, Web, Desktop, Embedded Software), By Vertical(BFSI, Automotive, Aerospace & Defense, Healthcare & Life Sciences), By Region - Industry Forecast 2024-2031

Global Automation Testing Market size was valued at USD 24.1 billion in 2022 and is poised to grow from USD 28.2 billion in 2023 to USD 83.89 billion by 2031, growing at a CAGR of 14.6% during the forecast period (2024-2031).

These companies have established themselves as key players in the market, offering automation testing solutions that encompass various testing capabilities and support different industries and domains. They constantly innovate their offerings and expand their service portfolios to cater to evolving market demands. 'IBM ', 'Accenture ', 'OpenText Corporation ', 'Capgemini ', 'Microsoft ', 'Tricentis ', 'Cigniti Technologies ', 'Keysight Technologies ', 'Apexon ', 'Cygnet Digital ', 'QualityKiosk Technologies Pvt. Ltd. ', 'Invensis Technologies Pvt. Ltd. ', 'QASource Inc. ', 'Infosys Limited ', 'Tata Consultancy Services (TCS) ', 'Cognizant Technology Solutions ', 'Wipro Limited ', 'HCL Technologies ', 'Tech Mahindra ', 'Parasoft Corporation'

With the rapid advancement of technology, software applications have become more complex and sophisticated. Automation testing provides a systematic and efficient approach to ensure the quality and reliability of complex software systems. The need for comprehensive testing across various platforms, devices, and configurations drives the demand for automation testing solutions.

With advancements in artificial intelligence (AI) and machine learning (ML), automation testing is becoming more intelligent and adaptive. AI-powered testing tools can analyse application behaviour, learn from test results, and automatically generate test scripts. Intelligent test automation improves test coverage, identifies potential defects, and enhances overall testing efficiency.

The biggest portion of revenue came from North America. The region's market is being driven by the vast dispersion of technology vendors. In the US, demand is being driven by the rising popularity of smart consumer gadgets including smart TVs, home appliances, and laptops. Web applications, operating systems (OS), and software are all closely related with smart consumer electronics. The need for test automation services in the area will rise as use of these smart consumer devices spreads.

Automation Testing Market size was valued at USD 20.57 billion in 2022 and is poised to grow from USD 23.9 billion in 2023 to USD 79.44 billion by 2031, growing at a CAGR of 16.2% during the forecast period (2024-2031).

The global automation testing market is a highly competitive global market driven by many international competitors. Prominent corporations with cutting-edge AI and ML technology are Google, IBM, Microsoft, and NVIDIA. To support a wide range of applications across industries, these industry experts concentrate on creating cutting-edge algorithms, scalable platforms, and reliable infrastructure. Rapid advances in technology, strategic alliances, and large expenditures on research and development define the competitive environment. 'IBM ', 'Accenture ', 'OpenText Corporation ', 'Capgemini ', 'Microsoft ', 'Tricentis ', 'Cigniti Technologies ', 'Keysight Technologies ', 'Apexon ', 'Cygnet Digital ', 'QualityKiosk Technologies Pvt. Ltd. ', 'Invensis Technologies Pvt. Ltd. ', 'QASource Inc. ', 'Infosys Limited ', 'Tata Consultancy Services (TCS) ', 'Cognizant Technology Solutions ', 'Wipro Limited ', 'HCL Technologies ', 'Tech Mahindra ', 'Parasoft Corporation'

With software applications becoming more complex with numerous technologies and integrations, the need for effective and proficient automation testing becomes vital. It helps manage the growing intricacy by offering reputable and reliable test practices. Automation testing ensures persistence in performance and functionalities that address cross-compatibility platform challenges. These features are notably driving the demand for automation testing, impacting the market growth. 

Emergence of Codeless Automation Tools: Codeless automation tools are increasingly gaining prominence that enable non-technical consumers to develop and run test cases. This helps to democratize testing and accelerates the process. Moreover, these technologies or tools mostly present drag-and-drop functions and instinctive interfaces that make automation highly accessible for groups without requiring comprehensive programming knowledge. 

Geographically, North America dominated the market in 2023 and is expected to lead over the forecast period owing to technological advancements, growing demand for quality assurance, and increasing adoption of DevOps and Agile. North America is a leading center for several startups and prominent technology companies in automation testing methodologies and tools. The region also puts a key emphasis on offering superior quality software products, resulting in constant testing, thus driving investments in more improved testing solutions. Wide adoption of DevOps and Agile practices majorly demand automation tools. The leading players profiled in the region include Selenium, Cypress, Tricentis, Micro Focus, SmartBear, Katalon, and more.