USD 7.42 billion
Automotive Infotainment Market Size, Share, Growth Analysis, By Fit Type(OEM Fitted, Aftermarket), By Vehicle Type(Light Commercial Vehicles, Heavy Commercial Vehicles), By Technology Type(Navigation Systems, Terrestrial Digital Audio Broadcasting (T-DAB) Digital Radio, Satellite Digital Audio Broadcasting (S-DAB) Satellite Radio, Multimedia Player), By Region - Industry Forecast 2024-2031
Report ID:
SQMIG25A2137 |
Region:
Global |
Published Date: August, 2024
Pages:
223
|Tables:
90
|Figures:
76
Automotive Infotainment Market Insights
Global Automotive Infotainment Market size was valued at around USD 7.42 billion in 2022 and is expected to rise from USD 8.14 billion in 2023 to reach a value of USD 17.7 Billion by 2031, at a CAGR of 9.7% over the forecast period (2024–2031).
A combination of two factors is driving the demand for tech-laden cars in developing countries: rising disposable incomes and easier financing options. This newfound buying power allows people to consider purchasing cars, and with that comes a desire for the latest features. Major carmakers are looking beyond just entertainment systems. They're working on integrating advanced technologies like driver assistance systems, augmented reality displays with real-time data, and all of this is fueled by the growth of the Internet of Things (IoT). By incorporating these features, car manufacturers are aiming to improve both safety and the overall driving experience. This focus on driver well-being is expected to further increase the demand for advanced infotainment systems, leading to a growing market.
Despite promising signs for growth, the recent pandemic threw a wrench into the automotive market. Supply chains were disrupted due to COVID-19, forcing manufacturers to halt production. This led to a shortage of vehicles once lockdowns were lifted, as demand came roaring back. The situation was further complicated by a lack of essential semiconductor components, like chips, causing additional production stoppages.
Chipsets are essential for modern vehicles, playing a critical role in navigation, communication, and overall control. This heavy reliance on chips has made the recent shortage a major hurdle for the auto industry. To navigate the chip shortage, carmakers like BMW have resorted to producing vehicles with scaled-back features. In some countries, including the US, UK, Spain, Italy, and France, BMW temporarily removed features like CarPlay, Android Auto, and built-in Wi-Fi from their infotainment systems in May 2022. This strategy allowed them to keep production lines running despite the lack of essential components.
The focus on driver safety is driving a wave of technological advancements. Automakers are equipping cars with advanced driver-assistance systems (ADAS) and digital monitoring systems (DMS), making driving not just safer but also more informative and convenient. These systems offer several benefits like, Regulation and monitoring services, Traffic updates, Parking assistance. This emphasis on safety through technology is expected to create new opportunities for the car infotainment market. As drivers experience the benefits of these integrated systems, the demand for tech-laden vehicles is likely to rise.
Additionally, the infotainment system collects data about the car in real-time. It returns it to the maker because data is a crucial component of the digital proof that auto insurers and law enforcement officials use to solve accident cases.
Market Snapshot - 2024–2031
Global Market Size
Largest Segment
Heads-up Display
Fastest Growth
Display Unit
Growth Rate
9.7% CAGR
Global Automotive Infotainment Market 2024-2031 ($ Bn)
Country Share for Asia Region- 2024 (%)
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Automotive Infotainment Market Segmental Analysis
The global automotive infotainment market is segmented based on product type, fit type, vehicle type, and region. In terms of fit type, the market is categorized into OE fitted and aftermarket. Based on vehicle type, the market is segmented into Light Commercial Vehicles, and Heavy Commercial Vehicles. Based on Technology Type, the market is segmented into Navigation Systems, Terrestrial Digital Audio Broadcasting (T-DAB) Digital Radio, Satellite Digital Audio Broadcasting (S-DAB) Satellite Radio, Multimedia Player, heads-up display (HUD), and Rear Seat Entertainment (RSE). Based on region, the market is segmented into North America, Europe, Asia-Pacific, Latin America, and MEA.
Analysis by Product Type
The automotive infotainment market is divided into audio unit, navigation unit, display unit, communication unit, and heads-up display based on the kind of product. Consumers are increasingly craving high-tech features in their cars, and automakers are taking notice. This demand for features like 3D navigation, hands-free calling, satellite radio, and media streaming is driving the inclusion of communication units in even entry-level vehicles. The rise of 5G networks further fuels this trend by providing the speed and precision needed for real-time data collection and seamless entertainment experiences.
The growing popularity of Augmented Reality (AR) technology is a boon for the heads-up display (HUD) segment, projected to grow at a significant rate (12% CAGR) in the coming years. AR allows for the clear and easy presentation of real-time data like speed, navigation arrows, and warning signals directly on the windshield. This eliminates the need for drivers to take their eyes off the road to glance down at the instrument cluster, improving safety and convenience. The ability to display information directly on the windscreen, along with steering wheel data and parking assistance, makes HUD technology highly desirable for drivers worldwide.
Analysis by Fit Type
The global car infotainment market is divided into two main segments: original equipment (OE) and aftermarket. OE systems, pre-installed by car manufacturers, dominate the market due to their seamless integration with the car, ease of service, and warranty coverage. This provides a convenient and cost-effective solution for most drivers. Additionally, OE systems offer car manufacturers valuable data on user behavior, which can be used for targeted marketing campaigns.
The aftermarket segment, on the other hand, caters to drivers seeking more customization options and potentially lower upfront costs. These systems offer a wider variety of features and functionalities, allowing drivers to personalize their in-car experience. While typically not covered by manufacturer warranties and potentially requiring more maintenance, aftermarket systems can be a budget-friendly option for those who prioritize features over factory integration.
While OE systems currently hold the dominant position, the aftermarket segment is expected to see significant growth (6.3%) in the coming years. This growth can be attributed to advancements in technology. In simpler terms, aftermarket infotainment systems have become more sophisticated, offering a wider range of features at competitive prices. This allows consumers to choose a system that meets their needs and budget, without necessarily having to pay a premium for an OE system. This flexibility is a major driver for the anticipated rise of the aftermarket segment in the car infotainment market.
Global Automotive Infotainment Market By Product Type 2024 (%)
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Automotive Infotainment Market Regional Insights
Growth in the Asia-Pacific region is forecast to increase by 11.3% throughout the projection period. The rise in demand for automotive entertainment systems is due to the region's expanding middle class. Customers favor solutions based on augmented reality technology because they are effective, which is driving the growth of in-car infotainment systems in the field.
Europe leads to a significant portion of the worldwide market for vehicle infotainment because of the presence of major automakers. Major automakers closely engage with international software companies to offer cutting-edge infotainment systems. Because of the product launch, the corporation will increase its revenue share and maintain its global hegemony over competitors.
Global Automotive Infotainment Market By Geography, 2024-2031
- Largest
- Fastest
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Automotive Infotainment Market Dynamics
Automotive Infotainment Market Drivers
Increasing Demand for in-car Entertainment
- One of the primary drivers of the automotive infotainment market is the increasing demand for in-car entertainment systems. Consumers are looking for in-car entertainment systems that can offer them high-quality audio and video experiences, seamless connectivity, and user-friendly interfaces.
Automotive Infotainment Market Restraints
High Cost of Advanced Infotainment Systems
- One of the major restraints for the automotive infotainment market is the high cost of advanced infotainment systems. The cost of developing and implementing advanced technologies, such as AI and AR, is high, which makes these systems expensive for many consumers.
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Automotive Infotainment Market Competitive Landscape
The major companies offer a wide variety of goods, such as display units, communication components, navigation units, head-up displays, etc. To expand their presence in the market internationally, strategic actions are performed such as mergers and acquisitions, collaborations, and product launches.
Automotive Infotainment Market Top Player’s Company Profiles
- Panasonic Corporation
- Pioneer Corporation
- Clarion Co. Ltd.
- Alpine Electronics Inc.
- Delphi Technologies
- TomTom NV
- Garmin Ltd.
- Mitsubishi Electric Corporation
- JVCKENWOOD Corporation
- Denso Corporation
- Continental AG
- Visteon Corporation
- Sony Corporation
- FCA Group
- General Motors Company
- BMW AG
- Ford Motor Company
- Hyundai Motor Company
- Volkswagen AG.
Automotive Infotainment Market Recent Developments
- In February 2024, L&T Technology Services collaborated with Marelli, a prominent mobility technology supplier in the automotive sector, to revolutionize automotive infotainment and information cluster design. This partnership aims to introduce Marelli's innovative Digital Twin solutions, which are set to redefine the automotive landscape.
- In February 2024, Legible Inc., a prominent digital book infotainment platform, unveiled an exciting distribution agreement with HARMAN Automotive. HARMAN Automotive is the proprietor of the global HARMAN Ignite Android Automotive Operating System app store, catering to renowned car brands worldwide.
- In January 2024, Samsung Electronics and Hyundai Motor Group, prominent leaders in chips and automobiles in South Korea, revealed a strategic collaboration focused on bolstering connectivity. The partnership aims to integrate Samsung’s SmartThings platform to support Hyundai Motor and Kia’s connected cars, encompassing electric vehicles as well.
Automotive Infotainment Key Market Trends
- Increasing demand for connected cars: With the growing popularity of connected cars, the demand for advanced infotainment systems is also increasing. Automotive manufacturers are increasingly focusing on developing connected cars that offer seamless integration with various entertainment and communication services.
- Growing adoption of advanced technologies: The adoption of advanced technologies such as artificial intelligence (AI), augmented reality (AR), and virtual reality (VR) is also a key trend in the automotive infotainment market. These technologies are being integrated into infotainment systems to enhance the user experience and provide more sophisticated features.
- Focus on user experience: The automotive infotainment market is increasingly focused on improving the user experience of infotainment systems. Manufacturers are investing in developing user-friendly interfaces, intuitive controls, and advanced voice recognition features to enhance the user experience.
- Integration with other systems: The integration of infotainment systems with other systems such as navigation and telematics is another key trend in the market. This integration allows drivers to access a range of features from a single interface, improving the overall driving experience.
Automotive Infotainment Market SkyQuest Analysis
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates and Analyzes the Data collected by means of Primary Exploratory Research backed by the robust Secondary Desk research.
According to our global automotive infotainment market analysis, we found that the rise in consumer disposable income in developing nations has made it possible for people to buy passenger automobiles. With the aim of improving the functionality of infotainment systems, automobile manufacturers are concentrating on collaborating different IoT technologies such as driver assistance, and augmented reality real-time data collection. Region-wise, Asia Pacific holds a significant share in the market owing to the presence of major automobile manufacturers.
| Report Metric | Details |
|---|---|
| Market size value in 2022 | USD 7.42 billion |
| Market size value in 2031 | USD 17.7 Billion |
| Growth Rate | 9.7% |
| Base year | 2023 |
| Forecast period | 2024–2031 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
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| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Automotive Infotainment Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Automotive Infotainment Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Automotive Infotainment Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Automotive Infotainment Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Automotive Infotainment Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Automotive Infotainment Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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