USD 9.6 billion
Automotive NVH Materials Market Size, Share, Growth Analysis, By Application(Absorption and damping), By Product Type(Molded rubber, foam laminates, film laminates and others), By End-use(Cars, LCVs and HCVs), By Region - Industry Forecast 2025-2032
Report ID:
SQMIG25A2132 |
Region:
Global |
Published Date: March, 2024
Pages:
223
|Tables:
87
|Figures:
76
Automotive NVH Materials Market Insights
Automotive NVH Materials Market size was valued at USD 10.12 Billion in 2023 and is poised to grow from USD 10.67 Billion in 2024 to USD 16.24 Billion by 2032, growing at a CAGR of 5.4% during the forecast period (2025-2032).
The positioning of the automotive NVH materials market is supported by mechanical advancement. Businesses use innovation to produce premium materials that improve vehicle comfort, lower noise levels, and lessen hose vibrations. Progress is driven by advancements in sound-absorbing technologies, protection, and new composite materials. Businesses position themselves as leaders in NVH setups that enhance driving by showcasing state-of-the-art material technology. The fundamental to positioning strategies is material separation. Businesses make compounds for particular NVH problems with vehicles. Various definitions position businesses as providers of specialized NVH solutions by reducing motor vibrations, lodge protection, or outdoor noise. Various definitions position businesses as providers of specialized NVH solutions by reducing motor vibrations, lodge protection, or outdoor noise.
In response to the increasing need for high-performance NVH materials that can efficiently supplement active noise control systems, these systems have grown in sophistication and usage. Consequently, new advanced materials are designed to control noise and vibration more efficiently. For example, the manufacture of materials such as polypropylene or elastomers and polymeric foam is aimed at achieving better sound insulation and noise blocking capabilities making them ideal for vehicles with active noise cancelation systems. During the forecast period, it is expected that all of these reasons would present new growth prospects for the automotive NVH materials market.
US Automotive NVH Materials Market is poised to grow at a sustainable CAGR for the next forecast year.
Market snapshot - 2024-2031
Global Market Size
Largest Segment
Absorption
Fastest Growth
Absorption
Growth Rate
5.4% CAGR
Global Automotive NVH Materials Market ($ Bn)
Country Share for Asia Pacific Region (%)
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Automotive NVH Materials Market Segmental Analysis
Global Automotive NVH Materials Market is segmented by application, product type, end-use and region. Based on application, the market is segmented into Absorption and damping. Based on product type, the market can be segmented into Molded rubber, foam laminates, film laminates and others. Based on end-use, the market can be segmented into Cars, LCVs and HCVs. Based on region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.
Automotive NVH Materials Market Analysis by Application
As per categorization by application, the market is classified as interior, and exterior. Among these, interior earned the largest share and continues to dominate the global automotive NVH materials market share. Interior applications dominate the global automotive NVH materials market due to increasing consumer demand for enhanced cabin comfort, reduced noise, and smoother rides. Innovative NVH materials like acoustic insulation, damping pads, and foams are being widely used to improve sound insulation and vibration control within vehicle interiors. Due to the increased demand for quiet and soothing cabin environments, automobile manufacturers have concentrated on advanced NVH solutions which further strengthens the market share of interior applications in automotive NVH materials.
The exterior application is projected to be the fastest-growing segment in the global automotive NVH materials market due to rising demand for quieter and more durable vehicles, as well as advancements in electric vehicle (EV) design. EVs, which lack the engine sounds of traditional vehicles, make road and wind noise more noticeable, increasing the need for effective exterior noise and vibration control. Innovations in lightweight NVH materials, like specialty foams, barriers, and insulators, are being used to minimize exterior noise intrusion. Furthermore, the growing consumer demand for a superior, tranquil driving experience and the accompanying rising noise pollution control measures are compelling car manufacturers to improve exterior NVH solutions.
Automotive NVH Materials Market Analysis by Vehicle Type
Passenger vehicles dominate the global automotive NVH materials market due to high consumer expectations for comfort, low noise levels, and smooth driving experiences. There is a growing integration of advanced NVH materials, for example, advanced acoustic insulators, damping materials, and noise absorbing foams, in the passenger vehicles to mitigate engine, road, and wind noise. The increase in the consumption of electric vehicles which has a greater emphasis on noise control management, has also fuelled the segment in the adoption of NVH materials. However, with the rising demands in consumers for more silent and comfortable cabins, the automobile manufacturers are now concentrating on enhancing the NVH solution designs for the cars in the market allowing them to remain at the forefront of the global automotive NVH materials market.
Commercial vehicles are expected to be the fastest-growing segment in the global automotive NVH materials market due to heightened demand for noise reduction in heavy-duty applications and long-haul transportation. Advanced vibration dampers, noise insulating panels, sound absorbing barriers and other NVH material innovations are progressively being adopted in order to increase the driver’s comfort and help in the extent of fatigue experienced. This is critical in commercial fleets. In addition, the increase in demand on modernized fleet is also causing growth with regards to NVH mitigation solutions due to the need for noise abatement measures in urban centers onboard commercial motor vehicles. With the growth of logistics and transportation especially in developing countries, the global automotive NVH materials market used in commercial vehicles is expected to accelerate within the next few years.
Global Automotive NVH Materials Market By Application
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Automotive NVH Materials Market Regional Insights
Asia Pacific leads the global automotive NVH materials market due to its booming automotive manufacturing sector, high vehicle production volumes, and substantial demand for passenger and commercial vehicles in countries like China, Japan, and India. Urbanization in the region is increasing at an impressive rate. As a result, there is a rise in population disposable incomes which in turn fuels the demand of consumers seeking better comfort and low noise levels in the vehicles. In addition to this, Asia Pacific is a center of electric vehicles production where there is a need for noise and vibration attenuation owing to excess road as well as wind noise. In addition, the automotive sector in the region is further reinforced by friendly government policies that enhance the automotive development in the region, impacting the global automotive NVH materials market forecast positively. That coupled with domestic manufacturing’s commitment to developing state-of-the-art NVH technology making Asia Pacific region a leader in this market.
North America is the fastest-growing region in the global automotive NVH materials market due to strong consumer demand for high-performance vehicles with superior comfort and noise reduction. The popularity growth of electric cars and luxury cars has upped the demand for advanced levels of NVH control to quiet the noise and enhance the control of vibrations in vehicle cabins. On top of that, strict regulations on noise emissions, especially in cities, compel vehicle manufacturers to use better NVH materials. In addition, the Affordable care structures within the region with the focus on vehicle modernization and heavy research development funding allocated to lightweight and eco-friendly NVH materials market expansion. All these also have an enabling economy as there is a growing automobile market and a change in consumer tastes to more luxurious experiences.
Global Automotive NVH Materials Market By Geography
- Largest
- Fastest
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Automotive NVH Materials Market Dynamics
Drivers
Growing Demand for Enhanced Vehicle Comfort
- Consumers increasingly prioritize comfort and quietness in vehicles, driving the demand for NVH (Noise, Vibration, Harshness) materials that reduce road, engine, and wind noise. Some automobile manufacturers are stepping up efforts by incorporating more advanced NVH solutions aimed at enhancing cabin insulations and also overall ride quality, hence accelerating the global automotive NVH materials market growth.
Rising Adoption of Electric Vehicles (EVs)
- The proliferation of electric vehicles which do not produce any engine noise has increased the importance of NVH control system due to the increased noise level from surroundings or metropolitan regions. As EV adoption rises globally, automakers are investing in specialized NVH materials to enhance acoustic performance and maintain a premium, quiet driving experience.
Restraints
Limited Awareness and Understanding
- Many manufacturers and consumers may lack awareness or understanding of the benefits provided by advanced NVH materials. Such limited understanding can in turn create hesitance to invest in NVH solutions, more so for the smaller automotive firms which would rather save costs than improve performance which in turn limits the overgrowth of the market.
Competition from Alternative Technologies
- The emergence of alternative technologies, such as active noise cancellation and advanced engineering designs, poses a threat to traditional NVH materials. These alternative applications may provide better or equal noise suppression at a lower price, causing companies to rethink their commitment in conventional NVH substances, which could slow down the growth of the market instead.
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Automotive NVH Materials Market Competitive Landscape
The competitive landscape of the global automotive NVH materials industry is characterized by several key players focusing on innovation and sustainability. Several leading firms, comprised of 3M, BASF, DuPont, Huntsman Corporation among others, are engaged in advanced material science with the intention of improving noise and vibration attenuation in automobiles. These firms are funding research and development towards creating lightweight and effective NVH solutions in addition to working with automobile manufacturers to respond to the increasing demands of consumers for comfort and performance irrespective of the type of car whether traditional or electric.
Top Player’s Company Profiles
- ElringKlinger AG (Germany)
- Hoosier Gasket Corporation (US)
- Industry Products Co. (US)
- Interface Performance Materials (US)
- Hematite (Canada)
- Plastomer Corporation (US)
- Rogers Foam Corporation (US)
- Swift Components Corp (US)
- Unique Fabricating Inc. (US)
- Avery Dennison (US)
- KKT Holding GmbH (Germany)
- Nicholson Sealing Technologies Ltd. (Canada)
- W. KOPP GmbH & Co. KG (Germany)
- Janesville Acoustics (US)
- Soundown Corporation (US)
- Megasorber (Australia)
- Autoneum Holding AG (Switzerland)
Recent Developments
- In October 2023, 3M unveiled a new line of lightweight, high-grade materials for controlling noise, vibration and harshness (NVH) tailored for electric vehicles. The design of these novel solutions focuses on sound damping and vibration control in vehicles while minimizing the vehicle enablers weight, which is consistent with the current trends in environmental conservation and driving ease.
- In September 2023, BASF launched a new range of green NVH materials based on renewable resources. They provide better sound absorption whilst reducing negative effects to the environment. This innovation is in line with BASF’s sustainable development policy regarding automotive applications and assists producers in meeting their targets for lowering the overall carbon emissions associated with vehicle manufacturing.
- In August 2023, DuPont introduced cutting-edge NVH solutions with the new sound-dampening polymer. This material has been developed for better toughness and performance in extreme conditions as per the requirements of the automotive sector. DuPont’s ingenuity focuses on improving the comfort level of the driver and the passengers.
Automotive NVH Materials Key Market Trends
- Increasing Demand for Sustainable Materials: The global automotive NVH materials market is also observing a paradigm shift towards the use of green and sustainable materials. Auto component manufacturers are focusing more on NVH engineered solutions, which are made from renewable resources, in line with the worldwide sustainability trends and consumers’ desire for cleaner vehicles especially in the expanding EV market.
- Advancements in Lightweight NVH Solutions: Automotive manufacturers are increasingly moving towards lightweight NVH materials, in a bid to enhance fuel efficiency and performance. On the other hand, the advancement of material science has improved effective sound and vibration absorbing materials for electric and hybrid vehicles which are lighter in weight.
Automotive NVH Materials Market SkyQuest Analysis
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
As per SkyQuest analysis, in conclusion, the global automotive NVH materials market is experiencing significant growth driven by technological advancements, increasing consumer demand for comfort, and the rise of electric vehicles. Innovations in lightweight, sustainable materials are crucial for addressing noise, vibration, and harshness challenges in modern vehicles.
With the ongoing customization of products for interior and exterior use by the manufacturers, there are indications of positive global automotive NVH materials market trends. Geographic trends also show a large share of the Asia Pacific region while a faster growth in the North America region, which shows the global trends towards enhancing the driving experience through NVH solutions. The overall outlook suggests that there is great potential for further growth of the market.
| Report Metric | Details |
|---|---|
| Market size value in 2022 | USD 9.6 billion |
| Market size value in 2031 | USD 15.41 billion |
| Growth Rate | 5.4% |
| Base year | 2023 |
| Forecast period | 2024-2031 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
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| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
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| Customization scope | Free report customization with purchase. Customization includes:-
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Automotive NVH Materials Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Automotive NVH Materials Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Automotive NVH Materials Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Automotive NVH Materials Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Automotive NVH Materials Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Automotive NVH Materials Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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