Automotive NVH Materials Market Size, Share, Growth Analysis, By Application(Absorption and damping), By Product Type(Molded rubber, foam laminates, film laminates and others), By End-use(Cars, LCVs and HCVs), By Region - Industry Forecast 2025-2032

Automotive NVH Materials Market size was valued at USD 10.12 Billion in 2023 and is poised to grow from USD 10.67 Billion in 2024 to USD 16.24 Billion by 2032, growing at a CAGR of 5.4% during the forecast period (2025-2032).

The competitive landscape of the global automotive NVH materials industry is characterized by several key players focusing on innovation and sustainability. Several leading firms, comprised of 3M, BASF, DuPont, Huntsman Corporation among others, are engaged in advanced material science with the intention of improving noise and vibration attenuation in automobiles. These firms are funding research and development towards creating lightweight and effective NVH solutions in addition to working with automobile manufacturers to respond to the increasing demands of consumers for comfort and performance irrespective of the type of car whether traditional or electric. 'Creative Foam Corporation (US)', 'BRC Rubber & Plastics Inc. (US)', 'Wolverine Advanced Materials (US)', 'ElringKlinger AG (Germany)', 'Hoosier Gasket Corporation (US)', 'Industry Products Co. (US)', 'Interface Performance Materials (US)', 'Hematite (Canada)', 'Plastomer Corporation (US)', 'Rogers Foam Corporation (US)', 'Swift Components Corp (US)', 'Unique Fabricating Inc. (US)', 'Avery Dennison (US)', 'KKT Holding GmbH (Germany)', 'Nicholson Sealing Technologies Ltd. (Canada)', 'W. KOPP GmbH & Co. KG (Germany)', 'Janesville Acoustics (US)', 'Soundown Corporation (US)', 'Megasorber (Australia)', 'Autoneum Holding AG (Switzerland)'

Consumers increasingly prioritize comfort and quietness in vehicles, driving the demand for NVH (Noise, Vibration, Harshness) materials that reduce road, engine, and wind noise. Some automobile manufacturers are stepping up efforts by incorporating more advanced NVH solutions aimed at enhancing cabin insulations and also overall ride quality, hence accelerating the global automotive NVH materials market growth. 

Increasing Demand for Sustainable Materials: The global automotive NVH materials market is also observing a paradigm shift towards the use of green and sustainable materials. Auto component manufacturers are focusing more on NVH engineered solutions, which are made from renewable resources, in line with the worldwide sustainability trends and consumers’ desire for cleaner vehicles especially in the expanding EV market. 

Asia Pacific leads the global automotive NVH materials market due to its booming automotive manufacturing sector, high vehicle production volumes, and substantial demand for passenger and commercial vehicles in countries like China, Japan, and India. Urbanization in the region is increasing at an impressive rate. As a result, there is a rise in population disposable incomes which in turn fuels the demand of consumers seeking better comfort and low noise levels in the vehicles. In addition to this, Asia Pacific is a center of electric vehicles production where there is a need for noise and vibration attenuation owing to excess road as well as wind noise. In addition, the automotive sector in the region is further reinforced by friendly government policies that enhance the automotive development in the region, impacting the global automotive NVH materials market forecast positively. That coupled with domestic manufacturing’s commitment to developing state-of-the-art NVH technology making Asia Pacific region a leader in this market.