USD 8.81 billion
Automotive Smart Display Market Size, Share, Growth Analysis, By Type(LCD display, TFT-LCD display and OLED display), By Display size(3”-5”, 5”-10” and >10”), By Vehicle Type(Passenger vehicle and commercial vehicle), By Application(Advanced instrument clusters, centre stack, head-up display, rear-seat entertainment and others), By Region - Industry Forecast 2024-2031
Report ID:
SQMIG25A2091 |
Region:
Global |
Published Date: February, 2024
Pages:
242
|Tables:
114
|Figures:
68
Automotive Smart Display Market Insights
Automotive Smart Display Market size was valued at USD 8.81 billion in 2019 and is poised to grow from USD 9.67 billion in 2023 to USD 20.12 billion by 2031, growing at a CAGR of 9.6% in the forecast period (2024-2031).
Automotive smart display refers to the touchscreen display system in vehicles which is designed to enhance the safety and security of the residents of the vehicles and provide them with features like driver information and safety, multimedia control, real time diagnostic and navigation, battery health & temperature, fuel capacity, tire pressure etc. Due to the increased demand for high performance and luxury vehicles and increasing awareness regarding safety features in vehicles, the global automotive smart display market is growing. Technological advancement is the key trend gaining popularity in the market. With the increased adoption of autonomous and semi autonomous vehicles, requirements for larger screen size smart displays are rising. This will have the ability to provide advanced and thorough driver assistance through a single touchscreen.
Gesture control systems, advanced infotainment systems, head-up displays, telematics, central controllers, and steering-mounted controls are all being used extensively in passenger vehicles to improve safety, comfort, luxury, and security. Several governments around the world are putting regulations in place to improve vehicle safety and security. This has increased global demand for electronic devices, including smart displays.
US Automotive Smart Display Market is poised to grow at a sustainable CAGR for the next forecast year.
Market Snapshot - 2024-2031
Global Market Size
Largest Segment
Passenger vehicle
Fastest Growth
Passenger vehicle
Growth Rate
9.6% CAGR
Global Automotive Smart Display Market ($ Bn)
Country Share for Asia Pacific Region (%)
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Automotive Smart Display Market Segmental Analysis
The global automotive smart display market is segmented based on display type, display size, vehicle type, application, and region. According to the display type, it is segmented into LCD display, TFT-LCD display and OLED display, and others. On the basis of display size, it is bifurcated into 3”-5”, 5”-10”, and >10”. According to vehicle type, it is segmented into passenger cars and commercial vehicles. On the basis of application, it is divided into advanced instrument clusters, centre stack, head-up display, rear-seat entertainment and others. Based on region, the market is divided into North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa.
Automotive Smart Display Market Analysis by Display Type
The TFT-LCD segment accounted for the highest share of 53.4% and is expected to dominate the market during the forecast period. Generally the smart screens used in automobiles are TFT-LCD displays extensively. The reasons for this would be the numerous benefits of TFT-LCD panels, which include high resolution and brightness, reliability and affordable cost in the ever changing automotive sector. TFT panels can process information from ECU with the aid of microcontrollers to process different types of signals and they can display monochrome or full coloured videos from any video inputs. TFT-LCD are fitted in car units to control audio as well as AC functions, driver info or instrument panel display etc. In several electric and hybrid vehicles the integrated TFT display has features to indicate battery levels and gas levels.
The OLED segment is expected to show the fastest growth rate at a CAGR of 10.3% during the forecast period. The OLED panel is estimated to have a rapid adoption rate as compared to other display technologies during the forecast period even though currently the penetration rate is low comparatively. The incorporation of interactive displays capable of being responsive to vision and touch stimuli are becoming an important manufacturing processes of many key automotive players. Among prominent automobile manufacturers like Volkswagen, Audi, Toyota, General Motors etc. OLED display has been gaining high preference as many upcoming vehicles are equipped with the OLED displays. For example Cadillac announced an SUV with curved OLED displays. LCD displays which are adopted in compact cars are also expected to show a significant growth rate during the forecast period.
Automotive Smart Display Market Analysis by Display Size
The 5”-10” segment dominates the global market and accounts for the highest market revenue of 46.7%. In most of the mid-size and SUV vehicles, the smart display sizes in the range of 5” to 10” are used. These displays are able to integrate electronic systems with safety and security features and in-vehicle smart display applications.
The larger than 10” displays segment is expected to show the fastest growth rate at a CAGR of 9.2% during the forecast period. The size of displays are mainly used in electric automobiles, premium cars and semiautonomous and autonomous vehicles. The growing demands for autonomous vehicles as well as electric vehicles can be expected to drive the market of larger than 10” displays.
Automotive Smart Display Market Analysis by Vehicle Type
The passenger car segment is expected to dominate the global market during the forecast period. Passenger cars hold the highest market share in the global automobile production. Major OEM manufacturers in a bid to improve consumers' experience and driving quality and efficiency are expected to promote the automatic smart display market growth. Government initiatives to increase the adoption of electric vehicles is also boosting the passenger vehicles sector. For instance, the National Electric Mobility mission plan introduced by the Government of India in which it invested more than 130 billion USD to provide incentives to local manufacturers and 18 billion USD for R&D purposes which was ultimately aimed at reducing the production costs for advanced systems in passenger vehicles.
Automotive Smart Display Market Analysis by Application
The centre stack display segment accounted for the largest share of over 40% and is anticipated to dominate the market during the forecast period. Centre stack display offers an infotainment system with different ranges of interactive contents such as temperature, navigation, music, and other entertainment options. Innovation in the field of self-driving and connected cars are expected to propel the centre stack display Market growth. On top of that several OEM manufacturers are considering offering advanced center stack displays in their economic vehicle category thereby furthering this market growth.
The Head-up display is expected to grow at the fastest CAGR of 8.7% during the forecast period. HUD display is a transparent display which helps the driver provide information in his line-of-sight thereby preventing the need to be distracted from the road. Augmented reality and GPS systems in combination with HUD display is expected to be the drivers for this segment.
Global Automotive Smart Display Market By Vehicle Type
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Automotive Smart Display Market Regional Insights
Asia Pacific accounted for a notable share of revenue of over 50% and is expected to show high growth rate during the anticipated period. The reasons for this may be growth in the number of road accidents and the increasing awareness regarding vehicle safety features for the wellbeing of the drivers and the pedestrians. China accounted for almost 50% of the total passenger vehicle sales. It is the market leader in production and sales of passenger cars. The increasing demand for aftermarket advanced smart displays in India is also responsible for the surge in market growth in this region.
North America is expected to be the second largest market for advanced smart displays. With the increased disposable income and high purchasing power of US and Canadian customers, the demand for passenger vehicles with advanced features like vehicle connectivity, infotainment, V2I, etc. is high. People are aware about the importance of enhanced safety features and comfort which is responsible for the market growth in this region.
Global Automotive Smart Display Market By Region
- Largest
- Fastest
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Automotive Smart Display Market Dynamics
Automotive Smart Display Market Driver
- Incorporation of smartphone connectivity features in vehicles with infotainment systems such Android auto, Spotify, Apple Car play is expected to drive the automotive smart displays market. These systems enable easy navigation with inclusion of advanced features like music control, call management all without causing distraction to the driver. Voice assistants like Siri or Google assistant can also be integrated into the system for a hands free experience.
- Announcement of 5G technologies and increasing popularity of wireless technologies are beneficial for this market. 5G networks provide access to high speed internet which is required for the usage of advanced features like Augmented reality, virtual reality & cloud gaming with the advanced smart displays. Usage of IoT to integrate wireless features in smart displays and provide a portable display experience and enhance customer comfort.
Automotive Smart Display Market Restraints
- Advanced smart displays in modern vehicles equipped with the latest features require wireless networks to work properly. Thus, adoption of these advanced technologies would increase the risk of cyber attacks. Enhanced connectivity in modern vehicles with smartphone, navigation system, music players etc. also increases the risk of network breach and compromise in the vehicles. Criminals may hack into the vehicle system and may steal important data or input wrong data and corrupt the system.
- To develop advanced technologies in the smart displays OEM manufacturers are investing a large amount of money in R&D. This additional advanced features increase the overall cost for the production of vehicles thereby restraining the market growth.
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Automotive Smart Display Market Competitive Landscape
There are many major players available in the market. Some of the key players include Bosch(Germany), Continental (Germany), DENSO (Japan), Visteon (US), Nippon Seiki (Japan), Panasonic (Japan), Pioneer (Japan) and Yazaki (Japan). To expand their business these companies use both organic growth strategies as well as inorganic strategies such as new product development, mergers & acquisition, collaboration, partnership and expansion. Continental AG is one of the dominant players as its goal is to develop driverless cars and advanced connectivity solutions.
Top Players in the Global Automotive Smart Displays Market
- Continental AG
- Denso Corporation
- Hyundai Mobis
- Nippon Seiki Co., Ltd.
- Panasonic Corporation
- Pioneer Corporation
- Robert Bosch GmbH
- Visteon Corporation
Automotive Smart Display Market Recent Developments
- In January 2021, Qualcomm Inc and Alps Alpine Co. announced that they will be developing a new camera based sensing and positioning system named ViewPose for lane level vehicle positioning in any environment.
- In January 2021, Panasonic announced the world's first fully wireless WiFi camera that being durable also offers ease of use.
- In June 2021, Pioneer Corporation announced their partnership with Credence Inc to develop AI powered mobility products and services that are scalable and secure.
Automotive Smart Display Key Market Trends
- Announcement of 5G technologies and increasing popularity of wireless technologies are beneficial for this market. 5G networks provide access to high speed internet which is required for the usage of advanced features like Augmented reality, virtual reality & cloud gaming with the advanced smart displays. Usage of IoT to integrate wireless features in smart displays and provide a portable display experience and enhance customer comfort.
Automotive Smart Display Market SkyQuest Analysis
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates, and Analyses the Data collected utilizing Primary Exploratory Research backed by the robust Secondary Desk research.
According to our global automotive smart display market analysis, growing demand for advanced functions such as navigation, multimedia systems, driver assistance, and connected car features, as well as improved driver-to-vehicle communication, are expected to drive the use of smart displays in the automotive industry. Furthermore, rising demand for improved safety, comfort, and convenience in automobiles, particularly in developing and mature economies, is expected to drive market growth during the forecast period.
| Report Metric | Details |
|---|---|
| Market size value in 2023 | USD 8.81 billion |
| Market size value in 2031 | USD 20.12 billion |
| Growth Rate | 9.6% |
| Forecast period | 2024-2031 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
|
| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
|
| Historical Year | 2019 |
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Automotive Smart Display Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Automotive Smart Display Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Automotive Smart Display Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Automotive Smart Display Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Automotive Smart Display Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Automotive Smart Display Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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