Automotive USB Controllers Market Size, Share, Growth Analysis, By Vehicle Type(Passenger cars, light commercial vehicles (LCVs), and heavy commercial vehicles (HCVs)), By Application(Infotainment systems, telematics, and others), By Region - Industry Forecast 2024-2031


Report ID: SQMIG25A2105 | Region: Global | Published Date: April, 2024
Pages: 223 |Tables: 63 |Figures: 75

Automotive USB Controllers Market Insights

Global Automotive USB Controllers Market size was valued at USD 14.60 Billion in 2022 and is poised to grow from USD 15.75 Billion in 2023 to USD 28.94 Billion by 2031, at a CAGR of 7.9% during the forecast period (2024-2031).

The global automotive USB controllers market is a rapidly growing market and one of the key drivers of the global market is the growing consumer demand for advanced in-car entertainment and communication systems. The increasing popularity of digital devices such as smartphones, tablets, and other mobile devices has created a strong demand for seamless integration with automotive systems, driving the growth of the market. Another important driver of the market is the increasing adoption of advanced driver assistance systems (ADAS) in modern vehicles. ADAS requires advanced communication and connectivity systems, including USB controllers, to ensure the safe and efficient operation of the vehicle.

The market also faces certain restraints, such as the high cost of advanced USB controllers and the limited compatibility of certain devices with automotive systems. However, with the increasing availability of cost-effective and compatible USB controllers, these restraints are expected to be overcome in the coming years. Key trends in the global automotive USB controller market include the increasing demand for USB Type-C connectors, which offer faster data transfer speeds and higher power delivery capabilities. Additionally, the market is witnessing a shift towards wireless connectivity systems, such as Bluetooth and Wi-Fi, which are expected to replace traditional USB controllers in the coming years. Opportunities in the market include the growing demand for electric and autonomous vehicles, which require advanced communication and connectivity systems to ensure safe and efficient operation. Additionally, the increasing focus on in-vehicle connectivity and infotainment systems is expected to drive the growth of the automotive USB controller market in the coming years.

US Automotive USB Controllers Market is poised to grow at a sustainable CAGR for the next forecast year

Market Snapshot - 2024-2031

Global Market Size

USD 14.60 Billion

Largest Segment

Passenger cars

Fastest Growth

Passenger cars

Growth Rate

7.9% CAGR

Global Automotive USB Controllers Market 2021-2030 ($ Bn)
Country Share for North America Region- 2021 (%)

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Automotive USB Controllers Market Segmental Analysis

Global Automotive USB Controllers Market is segmented on the basis of vehicle type, application, and region. By vehicle type, the market is segmented into passenger cars, light commercial vehicles (LCVs), and heavy commercial vehicles (HCVs). By application, the market is segmented into infotainment systems, telematics, and others. By region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Automotive USB Controllers Market Analysis By Vehicle Type

Passenger cars held the largest share in the global automotive USB controllers market,. Passenger cars have long been the primary mode of transportation for individuals and families worldwide, driving the demand for advanced connectivity solutions. The dominance of passenger cars in the market can be attributed to several factors. Firstly, passenger cars are the most widely owned vehicles, with a significant portion of the global population relying on them for daily commuting and personal transportation needs. As consumers increasingly seek enhanced connectivity and entertainment options in their vehicles, the demand for USB controllers has witnessed a substantial surge. Moreover, the rising trend of smart and connected cars has further boosted the adoption of USB controllers in passenger cars. These controllers play a pivotal role in enabling seamless integration between various infotainment systems, smartphones, and other electronic devices within the vehicle. With features such as USB ports for charging and data transfer, passenger cars are transforming into mobile hubs for connectivity and entertainment on the go.

Additionally, the fastest-growing segment in the global automotive USB controller market is light commercial vehicles (LCVs). Light commercial vehicles encompass a broad range of vehicles, including vans, pickups, and small trucks, used for commercial purposes such as delivery services, logistics, and small-scale businesses. The growth potential of the LCV segment can be attributed to the expansion of e-commerce and the subsequent rise in last-mile delivery services. As the online retail sector continues to flourish, there is an increasing demand for efficient and reliable transportation of goods, propelling the adoption of LCVs. USB controllers play a crucial role in enabling connectivity and data transfer for various devices used in commercial operations, such as GPS systems, mobile printers, and inventory management tools.

Automotive USB Controllers Market Analysis By Application

The infotainment systems segment dominated the the global automotive USB controllers market. Infotainment systems have become an integral part of modern vehicles, offering a range of features such as audio-video playback, navigation, connectivity, and smartphone integration. As a result, the demand for USB controllers in infotainment systems has witnessed a significant surge. The dominance of the infotainment systems segment can be attributed to several factors. Firstly, the increasing consumer expectations for seamless connectivity and enhanced entertainment options in vehicles have driven the integration of advanced infotainment systems. USB controllers play a vital role in enabling the connectivity of various external devices such as smartphones, media players, and USB drives, allowing users to access and control their media content conveniently. Moreover, the rising trend of connected cars and the integration of smart technologies have further boosted the demand for USB controllers in infotainment systems. With the advent of features like Apple CarPlay and Android Auto, users can connect their smartphones directly to the infotainment system via USB, accessing their apps, messages, and music seamlessly. This has created a strong market for USB controllers in the automotive industry.

In terms of growth potential, the fastest-growing segment in the global automotive USB controller market is telematics. Telematics systems provide vehicle tracking, remote diagnostics, and communication capabilities, enabling real-time monitoring, data collection, and communication between vehicles and external systems. The increasing demand for advanced safety and security features, fleet management solutions, and connected services has propelled the adoption of telematics systems in vehicles. USB controllers play a crucial role in facilitating data transfer and communication within telematics systems. They enable the integration of USB devices for diagnostics, data exchange, and wireless connectivity, enabling seamless communication between the vehicle and external networks. With the growing emphasis on vehicle connectivity, autonomous driving, and the Internet of Things (IoT) in the automotive industry, the demand for telematics systems is set to rise significantly.

Global Automotive USB Controllers Market Size By Vehicle Type 2021(%)

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Automotive USB Controllers Market Regional Insights

The dominating region in the global automotive USB controllers market is North America, due to the increasing adoption of advanced in-car entertainment systems and the presence of major automotive OEMs in the region. North America is expected to continue to dominate the market in the coming years, driven by the rising demand for connected cars and the increasing integration of advanced electronics and communication systems in vehicles. One relevant example of a company operating in the North American automotive USB controllers market is Texas Instruments. The company offers a range of USB controllers that are designed specifically for automotive applications, including the TUSB1310 and TUSB8040. Texas Instruments has a significant market share in the global automotive USB controllers market, with a strong presence in North America.

The fastest growing region in the global automotive USB controllers market is Asia Pacific, due to the increasing demand for vehicles and rising adoption of advanced infotainment systems in the region. The Asia Pacific region is expected to experience significant growth in the coming years, driven by increasing disposable income and changing consumer preferences. One relevant example of a company operating in the Asia Pacific automotive USB controllers market is Renesas Electronics Corporation. The company offers a range of USB controllers that are designed for automotive applications, including the R9A02G011 and R9A04G011. Renesas Electronics Corporation has been expanding its presence in the Asia Pacific region in recent years and has been gaining market share in the global automotive USB controllers market.

Global Automotive USB Controllers Market Size By Geography, 2021-2030
  • Largest
  • Fastest

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Automotive USB Controllers Market Dynamics

Automotive USB Controllers Market Drivers

Increasing demand for advanced infotainment systems in vehicles

  • The demand for advanced infotainment systems that offer high-quality audio and video playback, navigation, and other features is growing in the automotive industry. Automotive USB controllers play a critical role in enabling the integration of USB devices with infotainment systems, making it possible to stream music, videos, and other multimedia content from smartphones and other USB devices. For instance, in 2021, Panasonic Automotive Systems introduced a new USB Type-C audio codec that enables high-quality audio playback and noise cancellation in automotive infotainment systems.

Growing adoption of electric vehicles (EVs)

  • The adoption of EVs is on the rise globally, driven by increasing concerns about climate change and government initiatives to promote clean energy. EVs rely heavily on electronic control units (ECUs) for various functions, and automotive USB controllers are an essential component of these ECUs. For example, in 2021, NXP Semiconductors introduced a new USB Type-C PD controller that enables faster charging of EVs by supporting up to 100W power delivery.

Automotive USB Controllers Market Restraints

High development and production costs

  • The development and production of automotive USB controllers require significant investment in research and development, as well as specialized manufacturing facilities. This can lead to high development and production costs, which can limit the adoption of USB controllers in automotive systems, especially in price-sensitive markets.

Compatibility issues with legacy systems

  • Automotive systems often have a long-life cycle, and many vehicles on the road today are equipped with legacy systems that may not be compatible with the latest USB controllers. This can limit the market potential of new USB controllers, as automakers may be reluctant to invest in new systems that require significant changes to existing designs and architectures.

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Automotive USB Controllers Market Competitive Landscape

The Global Automotive USB Controller Market is highly fragmented, with many players operating in the market. Some of the key players in the market compete on factors such as product performance, pricing, reliability, and customer service. In addition, they invest heavily in research and development to stay ahead of the competition and to meet the evolving needs of the market. Other factors that may affect the competitive landscape of the global automotive USB controllers market include emerging technologies such as USB Type-C and wireless charging, as well as changes in regulations related to automotive electronics and data privacy.

Automotive USB Controllers Market Top Player’s Company Profiles

  • Texas Instruments Inc. (US)
  • Cypress Semiconductor Corporation (US)
  • STMicroelectronics N.V. (Switzerland)
  • Infineon Technologies AG (Germany)
  • ON Semiconductor Corporation (US)
  • Silicon Laboratories Inc. (US)
  • Maxim Integrated Products, Inc. (US)
  • Analog Devices, Inc. (US)
  • ROHM Co., Ltd. (Japan)
  • Marvell Technology Group Ltd. (Bermuda)
  • MediaTek Inc. (Taiwan)
  • Toshiba Electronic Devices & Storage Corporation (Japan)
  • Semtech Corporation (US)
  • Realtek Semiconductor Corp. (Taiwan)
  • Microsemi Corporation (US)
  • Lattice Semiconductor Corporation (US)
  • Integrated Device Technology, Inc. (US)

Automotive USB Controllers Market Recent Developments

  • In May 2021, Cypress Semiconductor Corp. (USA) announced that it had introduced a new USB-C controller for automotive applications. This new controller, the EZ-PD Automotive USB-C controller, is designed to support the latest USB Power Delivery (USB PD) standards and provide fast charging capabilities for electric vehicles.
  • In March 2021, NXP Semiconductors (Netherlands) announced that it had launched a new USB controller for automotive infotainment systems. This new controller, the TJA1046, is designed to support USB 2.0 and provide high-speed data transfer for audio and video content in vehicles.
  • In February 2021, Texas Instruments (USA) announced that it had released a new USB controller for automotive applications. This new controller, the TUSB216, is designed to support USB 2.0 and provide reliable data transfer for various automotive systems, including infotainment and advanced driver assistance systems (ADAS).

Automotive USB Controllers Key Market Trends

  • Increasing adoption of USB Type-C connectors: USB Type-C connectors are becoming increasingly popular in the automotive industry due to their small size, high data transfer rates, and support for power delivery. USB Type-C connectors are also reversible, which makes them more user-friendly and easier to use in vehicles. For example, in 2021, Cypress Semiconductor introduced a new USB Type-C controller that supports power delivery and is designed for use in automotive applications.
  • Growing demand for wireless connectivity: While USB controllers play an important role in enabling connectivity in automotive systems, the trend towards wireless connectivity is growing. Automakers are increasingly incorporating wireless technologies such as Bluetooth, Wi-Fi, and 5G into their vehicles to enable seamless connectivity between devices and systems. However, USB controllers are still an important component of many automotive systems and will continue to play a critical role in enabling connectivity in the foreseeable future.

Automotive USB Controllers Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.

According to our Global Automotive USB Controllers Market analysis, the automotive industry is witnessing a growing integration of advanced infotainment systems, connectivity features, and in-car entertainment, driving the demand for USB controllers. Additionally, the rising trend of electric vehicles, with their focus on advanced technology and connected features, further contributes to the market's growth. However, challenges such as data security concerns and compatibility issues with different devices may pose obstacles to market expansion. Nevertheless, with the ongoing advancements in USB technology and the growing demand for connected and smart vehicles, the global market is expected to witness significant growth opportunities.

Report Metric Details
Market size value in 2023 USD 14.60 Billion
Market size value in 2031 USD 28.94 Billion
Growth Rate 7.9%
Forecast period 2024-2031
Forecast Unit (Value) USD Billion
Segments covered
  • Vehicle Type
    • Passenger cars, light commercial vehicles (LCVs), and heavy commercial vehicles (HCVs)
  • Application
    • Infotainment systems, telematics, and others
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • Texas Instruments Inc. (US)
  • Cypress Semiconductor Corporation (US)
  • STMicroelectronics N.V. (Switzerland)
  • Infineon Technologies AG (Germany)
  • ON Semiconductor Corporation (US)
  • Silicon Laboratories Inc. (US)
  • Maxim Integrated Products, Inc. (US)
  • Analog Devices, Inc. (US)
  • ROHM Co., Ltd. (Japan)
  • Marvell Technology Group Ltd. (Bermuda)
  • MediaTek Inc. (Taiwan)
  • Toshiba Electronic Devices & Storage Corporation (Japan)
  • Semtech Corporation (US)
  • Realtek Semiconductor Corp. (Taiwan)
  • Microsemi Corporation (US)
  • Lattice Semiconductor Corporation (US)
  • Integrated Device Technology, Inc. (US)
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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Automotive USB Controllers Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Automotive USB Controllers Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Automotive USB Controllers Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Automotive USB Controllers Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Automotive USB Controllers Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Automotive USB Controllers Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

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FAQs

Automotive USB Controllers Market size was valued at USD 14.60 Billion in 2022 and is poised to grow from USD 15.75 Billion in 2023 to USD 28.94 Billion by 2031, at a CAGR of 7.9% during the forecast period (2024-2031).

The Automotive USB Controller Market is highly fragmented, with many players operating in the market. Some of the key players in the market compete on factors such as product performance, pricing, reliability, and customer service. In addition, they invest heavily in research and development to stay ahead of the competition and to meet the evolving needs of the market. Other factors that may affect the competitive landscape of the automotive USB controllers market include emerging technologies such as USB Type-C and wireless charging, as well as changes in regulations related to automotive electronics and data privacy. 'Texas Instruments Inc. (US)', 'NXP Semiconductors N.V. (Netherlands)', 'Renesas Electronics Corporation (Japan)', 'Microchip Technology Inc. (US)', 'Cypress Semiconductor Corporation (US)', 'STMicroelectronics N.V. (Switzerland)', 'Infineon Technologies AG (Germany)', 'ON Semiconductor Corporation (US)', 'Silicon Laboratories Inc. (US)', 'Maxim Integrated Products, Inc. (US)', 'Analog Devices, Inc. (US)', 'ROHM Co., Ltd. (Japan)', 'Marvell Technology Group Ltd. (Bermuda)', 'MediaTek Inc. (Taiwan)', 'Toshiba Electronic Devices & Storage Corporation (Japan)', 'Semtech Corporation (US)', 'Realtek Semiconductor Corp. (Taiwan)', 'Microsemi Corporation (US)', 'Lattice Semiconductor Corporation (US)', 'Integrated Device Technology, Inc. (US)'

The demand for advanced infotainment systems that offer high-quality audio and video playback, navigation, and other features is growing in the automotive industry. Automotive USB controllers play a critical role in enabling the integration of USB devices with infotainment systems, making it possible to stream music, videos, and other multimedia content from smartphones and other USB devices. For instance, in 2021, Panasonic Automotive Systems introduced a new USB Type-C audio codec that enables high-quality audio playback and noise cancellation in automotive infotainment systems.

Increasing adoption of USB Type-C connectors: USB Type-C connectors are becoming increasingly popular in the automotive industry due to their small size, high data transfer rates, and support for power delivery. USB Type-C connectors are also reversible, which makes them more user-friendly and easier to use in vehicles. For example, in 2021, Cypress Semiconductor introduced a new USB Type-C controller that supports power delivery and is designed for use in automotive applications.

The dominating region in the automotive USB controllers market is North America, due to the increasing adoption of advanced in-car entertainment systems and the presence of major automotive OEMs in the region. North America is expected to continue to dominate the market in the coming years, driven by the rising demand for connected cars and the increasing integration of advanced electronics and communication systems in vehicles. One relevant example of a company operating in the North American automotive USB controllers market is Texas Instruments. The company offers a range of USB controllers that are designed specifically for automotive applications, including the TUSB1310 and TUSB8040. Texas Instruments has a significant market share in the automotive USB controllers market, with a strong presence in North America.

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