Automotive USB Controllers Market Size, Share, Growth Analysis, By Vehicle Type(Passenger cars, light commercial vehicles (LCVs), and heavy commercial vehicles (HCVs)), By Application(Infotainment systems, telematics, and others), By Region - Industry Forecast 2024-2031

Automotive USB Controllers Market Drivers

Increasing demand for advanced infotainment systems in vehicles

• The demand for advanced infotainment systems that offer high-quality audio and video playback, navigation, and other features is growing in the automotive industry. Automotive USB controllers play a critical role in enabling the integration of USB devices with infotainment systems, making it possible to stream music, videos, and other multimedia content from smartphones and other USB devices. For instance, in 2021, Panasonic Automotive Systems introduced a new USB Type-C audio codec that enables high-quality audio playback and noise cancellation in automotive infotainment systems.

Growing adoption of electric vehicles (EVs)

• The adoption of EVs is on the rise globally, driven by increasing concerns about climate change and government initiatives to promote clean energy. EVs rely heavily on electronic control units (ECUs) for various functions, and automotive USB controllers are an essential component of these ECUs. For example, in 2021, NXP Semiconductors introduced a new USB Type-C PD controller that enables faster charging of EVs by supporting up to 100W power delivery.

Automotive USB Controllers Market Restraints

High development and production costs

• The development and production of automotive USB controllers require significant investment in research and development, as well as specialized manufacturing facilities. This can lead to high development and production costs, which can limit the adoption of USB controllers in automotive systems, especially in price-sensitive markets.

Compatibility issues with legacy systems

• Automotive systems often have a long-life cycle, and many vehicles on the road today are equipped with legacy systems that may not be compatible with the latest USB controllers. This can limit the market potential of new USB controllers, as automakers may be reluctant to invest in new systems that require significant changes to existing designs and architectures.