Automotive USB Controllers Market Size, Share, Growth Analysis, By Vehicle Type(Passenger cars, light commercial vehicles (LCVs), and heavy commercial vehicles (HCVs)), By Application(Infotainment systems, telematics, and others), By Region - Industry Forecast 2024-2031

Automotive USB Controllers Market size was valued at USD 14.60 Billion in 2022 and is poised to grow from USD 15.75 Billion in 2023 to USD 28.94 Billion by 2031, at a CAGR of 7.9% during the forecast period (2024-2031).

The Automotive USB Controller Market is highly fragmented, with many players operating in the market. Some of the key players in the market compete on factors such as product performance, pricing, reliability, and customer service. In addition, they invest heavily in research and development to stay ahead of the competition and to meet the evolving needs of the market. Other factors that may affect the competitive landscape of the automotive USB controllers market include emerging technologies such as USB Type-C and wireless charging, as well as changes in regulations related to automotive electronics and data privacy. 'Texas Instruments Inc. (US)', 'NXP Semiconductors N.V. (Netherlands)', 'Renesas Electronics Corporation (Japan)', 'Microchip Technology Inc. (US)', 'Cypress Semiconductor Corporation (US)', 'STMicroelectronics N.V. (Switzerland)', 'Infineon Technologies AG (Germany)', 'ON Semiconductor Corporation (US)', 'Silicon Laboratories Inc. (US)', 'Maxim Integrated Products, Inc. (US)', 'Analog Devices, Inc. (US)', 'ROHM Co., Ltd. (Japan)', 'Marvell Technology Group Ltd. (Bermuda)', 'MediaTek Inc. (Taiwan)', 'Toshiba Electronic Devices & Storage Corporation (Japan)', 'Semtech Corporation (US)', 'Realtek Semiconductor Corp. (Taiwan)', 'Microsemi Corporation (US)', 'Lattice Semiconductor Corporation (US)', 'Integrated Device Technology, Inc. (US)'

The demand for advanced infotainment systems that offer high-quality audio and video playback, navigation, and other features is growing in the automotive industry. Automotive USB controllers play a critical role in enabling the integration of USB devices with infotainment systems, making it possible to stream music, videos, and other multimedia content from smartphones and other USB devices. For instance, in 2021, Panasonic Automotive Systems introduced a new USB Type-C audio codec that enables high-quality audio playback and noise cancellation in automotive infotainment systems.

Increasing adoption of USB Type-C connectors: USB Type-C connectors are becoming increasingly popular in the automotive industry due to their small size, high data transfer rates, and support for power delivery. USB Type-C connectors are also reversible, which makes them more user-friendly and easier to use in vehicles. For example, in 2021, Cypress Semiconductor introduced a new USB Type-C controller that supports power delivery and is designed for use in automotive applications.

The dominating region in the automotive USB controllers market is North America, due to the increasing adoption of advanced in-car entertainment systems and the presence of major automotive OEMs in the region. North America is expected to continue to dominate the market in the coming years, driven by the rising demand for connected cars and the increasing integration of advanced electronics and communication systems in vehicles. One relevant example of a company operating in the North American automotive USB controllers market is Texas Instruments. The company offers a range of USB controllers that are designed specifically for automotive applications, including the TUSB1310 and TUSB8040. Texas Instruments has a significant market share in the automotive USB controllers market, with a strong presence in North America.