Ayurvedic Nutraceuticals And Dietary Supplements Market Size, Share, Growth Analysis, By Target consumer(Infant, Children, Adults, Pregnant women), By Form(Tablets, Powder, Liquids, Others), By Distribution Channel(Pharmacies, Drug Stores, Hypermarket/Supermarket, Online Stores), By Region - Industry Forecast 2024-2031

Ayurvedic Nutraceuticals And Dietary Supplements Market Driver

Rise in demand for plant-based nutraceuticals and dietary supplements

• The global demand for plant-based products has skyrocketed. The vast majority of natural and Ayurvedic substances are of plant or non-animal origin. Vegetarianism is well-established and influences supplement selections made by customers. In response to this need, vegetarian polymer—cellulose based capsules known as HPMC are now commercially accessible (hydroxypropyl methylcellulose).
• In Ayurveda, a single ingredient is employed for several cures in diverse ways. Varied therapy may necessitate different concentrations of active ingredients, necessitating customisation. There is a high need for customized wellness approaches, which is driving product innovation in this field. With the use of combination filling options, capsules can play an essential role in delivering ingredients in varying strength dose forms.

Ayurvedic Nutraceuticals And Dietary Supplements Market Opportunities

Availability of Synthetic and Premium Products

• While Ayurvedic Nutraceuticals have a high demand, there is also no dearth of demand for premium and synthetic products from private players. These products have gained a lot of traction owing to their taste effects and health benefits in short time.
• Premiumization is another component to create a changing dynamic for Ayurvedic products. Therefore, price saturation can be one of the hindering factors for the market growth.