USD 49.1 billion
Report ID: SQSG30L2030 | Region: Global | Published Date: August, 2022 | Pages: 165 | Tables: 90 | Figures: 66
Global Baby Diapers Market Size was valued at USD 49.1 billion in 2021, and it is expected to reach a value of USD 78.9 billion by 2028, at a CAGR of 5.5% over the forecast period (2022-2028).
The industry is expected to have increased demand in the upcoming years due to growing public awareness of children's health. The main factor driving up demand for biodegradable diapers globally is the growing trend toward high-quality, environmentally friendly infant items. Additionally, manufacturers are putting a lot of effort into creating baby diapers based on bio-ingredients, which is also expected to fuel baby diapers market expansion in the upcoming years. One-third of families in the United States struggle to buy adequate diapers for their kids. However, low-income families would be able to buy diapers for their infants and toddlers because of Sen. Tammy Duckworth's proposal of The End Diaper Need Act of 2021 in February 2021.
Between 2022 and 2025, social services will receive $200 million annually from the End Diaper Need Act, which would go toward diapers and other baby items. In addition, the plan would use Medicaid to pay for 200 diapers per month for "medically complex children." In the upcoming years, the growth of the baby diaper market in the United States may be significantly impacted by such initiatives. In comparison to other parts of the world, consumers in North America and Europe have relatively high purchasing power. They are able to spend more on high-end, luxury baby products thanks to their increased purchasing power. Therefore, there is a sizable demand for high-end baby care products in the aforementioned areas.
Due to the increased purchasing power of working mothers, nations with high rates of female labour force participation are expected to see high demand for baby products. The nations with the highest rates of female labour force participation as of 2021 were Rwanda, Madagascar, Nepal, Burundi, Tanzania, Zimbabwe, Cambodia, Vietnam, South Sudan, and Iceland. As a result, it is expected that in these nations, product demand will pick up steam in the coming years. Consumer adoption of these products is being boosted by elements like rising purchasing power, the high rate of female labour force participation, and growing hygiene awareness. Baby diaper usage has increased over the past few years, particularly in Asia Pacific. A factor boosting product adoption is Africa's high birth rate.
Global Market Size
USD 49.1 billion
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Global Baby Diapers Market is segmented based on Product, Distribution Channel, and Region. Based on Components the market is further sub-segmented into Cloth Diapers, Disposable Diapers, Training Nappy, Swim Pants, Biodegradable Diapers. Based on Distribution Channel the market is further sub-segmented into Offline, Online. By type, the market is segmented into Organic and Conventional. Based on Region the market is further sub-segments into North America, Europe, Asia Pacific, Latin America, and MEA.
Analysis by Product
With a 66.1% sales share in 2021, the disposable diapers segment led the baby diaper market. Over the forecast period, the segment is expected to continue to rule. A huge infant population as well as rising disposable incomes in Asia, Latin America, the Middle East, and Africa are major factors in the segment's growth. Pampers and Huggies are a couple of the well-known companies that sell these goods.
However, it is expected that the biodegradable diapers segment will grow at the fastest rate, 6.0% CAGR, between 2021 and 2028. Consumers are turning to natural, biodegradable baby goods for their newborns due to growing awareness of the harmful effects of the chemicals found in disposable diapers. From 2021 to 2028, the swimwear market is expected to grow at a CAGR of 5.1%. The market for swimwear is being pushed by rising awareness among parents of the importance of keeping newborns' personal hygiene, particularly in public swimming pools. Because swimwear keeps bodily fluids and bacteria from contaminating the water, it may help reduce the risk of bacterial infections.
Analysis by Distribution Channel
In 2021, the offline sector led the infant diaper market and accounted for 73.3% of total revenue. In order to increase product reach, major manufacturers concentrate on retail outlets as their preferred distribution channel. Retailers have been including these products into their product lines due to the large profit margin of these goods. The two main drivers of product sales through various offline channels are immediate availability and physical verification. From 2021 to 2028, the online market is expected to grow at a CAGR of 3.0%. The category growth is being fueled by rising internet usage and the accessibility of the majority of businesses' items through e-commerce merchants. To reach more consumers globally, leading producers of these goods, including Johnson & Johnson Consumer Inc. and The Himalaya Drug Company, use online distribution platforms.
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In 2021, North America had a revenue share of over 31.6% and dominated the baby diaper market. Regardless of price, consumers can purchase highly effective baby products thanks to their high affordability and purchasing power. Due to the growing demand in the US for natural and organic products, businesses are putting more of an emphasis on natural ingredients, performance enhancement, and aesthetic improvement to appeal to modern parents. From 2021 to 2028, Asia Pacific is expected to experience the fastest CAGR of 5.1%. Manufacturers are concentrating more and more on the Asia-Pacific region, where strong demand is expected from nations like Thailand, Indonesia, and India. Due to a growing population of wealthy parents in these nations, the adoption of baby diapers is expected to rise in the upcoming years. From 2021 to 2028, Europe is expected to experience a CAGR of 4.6%. Demand for baby products is increasing in Europe's developing baby diapers market as women's awareness of infant hygiene increases. Due to growing environmental concerns, consumers have demonstrated a growing preference for eco-friendly baby care and wellness products in recent years. Manufacturers have been compelled by this trend to concentrate on biodegradable baby products.
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The baby diaper industry is characterised by fierce competition and the existence of leading consumer goods businesses that have grasped the sector's enormous potential and hold the lion's share of the revenue share. Based on consumer demand for sanitary and quick-drying, absorbing, and leak technology advances, the market is expanding and changing, giving manufacturers the chance to gain sales from an ever-evolving customer base. To significantly increase consumer traction, well-established businesses have been experimenting with natural ingredients and new technologies.
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According to the analysis, the disposable diapers segment dominated the global Baby Diapers Market in 2021 and is expected to maintain its dominance throughout the forecast period. In 2021, North America dominated the global Baby Diapers Market owing to the region's highly aware and economically stable population.
|Market size value in 2021||USD 49.1 billion|
|Market size value in Diap||USD 78.9 billion|
|Forecast Unit (Value)||USD Billion|
|Regions covered||North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)|
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For the Global Baby Diapers Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Global Baby Diapers Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
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