Global Baby Diapers Market

Global Baby Diapers Market Size, Share, Growth Analysis, By Product(Cloth Diapers, Disposable Diapers), By Distribution Channel(Offline, Online), By Type(Organic, Conventional) - Industry Forecast 2022-2028


Report ID: SQSG30L2030 | Region: Global | Published Date: August, 2022 | Pages: 165 | Tables: 90 | Figures: 66

Global Baby Diapers Market Insights

Global Baby Diapers Market Size was valued at USD 49.1 billion in 2021, and it is expected to reach a value of USD 78.9 billion by 2028, at a CAGR of 5.5% over the forecast period (2022-2028).

The industry is expected to have increased demand in the upcoming years due to growing public awareness of children's health. The main factor driving up demand for biodegradable diapers globally is the growing trend toward high-quality, environmentally friendly infant items. Additionally, manufacturers are putting a lot of effort into creating baby diapers based on bio-ingredients, which is also expected to fuel baby diapers market expansion in the upcoming years. One-third of families in the United States struggle to buy adequate diapers for their kids. However, low-income families would be able to buy diapers for their infants and toddlers because of Sen. Tammy Duckworth's proposal of The End Diaper Need Act of 2021 in February 2021.

Between 2022 and 2025, social services will receive $200 million annually from the End Diaper Need Act, which would go toward diapers and other baby items. In addition, the plan would use Medicaid to pay for 200 diapers per month for "medically complex children." In the upcoming years, the growth of the baby diaper market in the United States may be significantly impacted by such initiatives. In comparison to other parts of the world, consumers in North America and Europe have relatively high purchasing power. They are able to spend more on high-end, luxury baby products thanks to their increased purchasing power. Therefore, there is a sizable demand for high-end baby care products in the aforementioned areas.

Due to the increased purchasing power of working mothers, nations with high rates of female labour force participation are expected to see high demand for baby products. The nations with the highest rates of female labour force participation as of 2021 were Rwanda, Madagascar, Nepal, Burundi, Tanzania, Zimbabwe, Cambodia, Vietnam, South Sudan, and Iceland. As a result, it is expected that in these nations, product demand will pick up steam in the coming years. Consumer adoption of these products is being boosted by elements like rising purchasing power, the high rate of female labour force participation, and growing hygiene awareness. Baby diaper usage has increased over the past few years, particularly in Asia Pacific. A factor boosting product adoption is Africa's high birth rate.

Market snapshot

Global Market Size

USD 49.1 billion

Largest Segment

Offline

Fastest Growth

Offline

Growth Rate

5.5% CAGR

Global Baby Diapers Market 2021-2028 ($ Bn)
Country Share for North America Region- 2021 (%)
Global Baby Diapers Market Size by Distribution Channel, 2021-2028 ($ Bn)
Global Baby Diapers Market Size by Distribution Channel, 2021-2028 (%)

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Global Baby Diapers Market Segmental Analysis

Global Baby Diapers Market is segmented based on Product, Distribution Channel, and Region. Based on Components the market is further sub-segmented into Cloth Diapers, Disposable Diapers, Training Nappy, Swim Pants, Biodegradable Diapers. Based on Distribution Channel the market is further sub-segmented into Offline, Online. By type, the market is segmented into Organic and Conventional. Based on Region the market is further sub-segments into North America, Europe, Asia Pacific, Latin America, and MEA.

Analysis by Product

With a 66.1% sales share in 2021, the disposable diapers segment led the baby diaper market. Over the forecast period, the segment is expected to continue to rule. A huge infant population as well as rising disposable incomes in Asia, Latin America, the Middle East, and Africa are major factors in the segment's growth. Pampers and Huggies are a couple of the well-known companies that sell these goods.

However, it is expected that the biodegradable diapers segment will grow at the fastest rate, 6.0% CAGR, between 2021 and 2028. Consumers are turning to natural, biodegradable baby goods for their newborns due to growing awareness of the harmful effects of the chemicals found in disposable diapers. From 2021 to 2028, the swimwear market is expected to grow at a CAGR of 5.1%. The market for swimwear is being pushed by rising awareness among parents of the importance of keeping newborns' personal hygiene, particularly in public swimming pools. Because swimwear keeps bodily fluids and bacteria from contaminating the water, it may help reduce the risk of bacterial infections.

Analysis by Distribution Channel

In 2021, the offline sector led the infant diaper market and accounted for 73.3% of total revenue. In order to increase product reach, major manufacturers concentrate on retail outlets as their preferred distribution channel. Retailers have been including these products into their product lines due to the large profit margin of these goods. The two main drivers of product sales through various offline channels are immediate availability and physical verification. From 2021 to 2028, the online market is expected to grow at a CAGR of 3.0%. The category growth is being fueled by rising internet usage and the accessibility of the majority of businesses' items through e-commerce merchants. To reach more consumers globally, leading producers of these goods, including Johnson & Johnson Consumer Inc. and The Himalaya Drug Company, use online distribution platforms.

Global Baby Diapers Market Share By Distribution Channel, 2021 (%)

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Global Baby Diapers Market Regional Insights

In 2021, North America had a revenue share of over 31.6% and dominated the baby diaper market. Regardless of price, consumers can purchase highly effective baby products thanks to their high affordability and purchasing power. Due to the growing demand in the US for natural and organic products, businesses are putting more of an emphasis on natural ingredients, performance enhancement, and aesthetic improvement to appeal to modern parents. From 2021 to 2028, Asia Pacific is expected to experience the fastest CAGR of 5.1%. Manufacturers are concentrating more and more on the Asia-Pacific region, where strong demand is expected from nations like Thailand, Indonesia, and India. Due to a growing population of wealthy parents in these nations, the adoption of baby diapers is expected to rise in the upcoming years. From 2021 to 2028, Europe is expected to experience a CAGR of 4.6%. Demand for baby products is increasing in Europe's developing baby diapers market as women's awareness of infant hygiene increases. Due to growing environmental concerns, consumers have demonstrated a growing preference for eco-friendly baby care and wellness products in recent years. Manufacturers have been compelled by this trend to concentrate on biodegradable baby products.

Global Baby Diapers Market By Geography, 2021 - 2028
  • Largest
  • Fastest

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Global Baby Diapers Market Dynamics

Driver

  • The economies of the countries are expanding as the number of working women rises. Some working mothers bring their children to work with them. It accelerates the market's expansion. The baby diapers market is expanding along with the number of working women. The population is expanding and there are more working women now than ever before, which is increasing the market value of newborn diapers.

Restraint

  • People are switching to other companies in search of greater value due to the high cost of the items, which is a major baby diapers market restraint. The market is also constrained by a lack of awareness, since many individuals are not aware of the significance of hygiene for infants and babies. According to reports, the market is frequently cut off by allergic reactions caused by diaper use, which has a significant negative impact on market growth. The market study depicts market expansion during the expected time frame.

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Global Baby Diapers Market Competitive Landscape

The baby diaper industry is characterised by fierce competition and the existence of leading consumer goods businesses that have grasped the sector's enormous potential and hold the lion's share of the revenue share. Based on consumer demand for sanitary and quick-drying, absorbing, and leak technology advances, the market is expanding and changing, giving manufacturers the chance to gain sales from an ever-evolving customer base. To significantly increase consumer traction, well-established businesses have been experimenting with natural ingredients and new technologies.

Top Player’s Company Profiles

  • The Procter & Gamble Company (P&G)(US)
  • Kimberly-Clark Corporation(US)
  • Hengan International Group Company Ltd.(China)
  • Unicharm Corporation (Japan)
  • Johnson & Johnson(US)
  • First Quality Enterprises(US)
  • Ontex Group(US)
  • The Hain Celestial Group, Inc.(US)
  • The Honest Company, Inc.(US)
  • Essity AB (Sweden)

Recent Development

  • In February 2021, With its initial release of Feather Diapers, which are the breathable next-generation diapers, R for Rabbit will enter the baby diaper market. Furthermore, the business has introduced the first diaper bins in India under the brand name Hygo Bin to make it simpler for moms and caregivers to dispose of soiled diapers.
  • In December 2021, The creator of disposable newborn diapers and other products established in Belgium, Ontex, is now concentrating on healthcare & partner firms in Europe and North America, where the market development potential is quite high. The New Ontex will be the name given to the new strategy. This new strategy calls for the brand to emphasise its positive interactions with partner companies in the absorbent hygiene market across North America and Europe, as well as its healthcare operations.

Global Baby Diapers Key Market Trends

  • The number of working mothers has increased, which has raised disposable income, mainly in rising economies in the Middle East, Africa, Central and South America, and Asia Pacific. Baby items account for a sizable portion of working mothers' budgets. Therefore, the market for infant diapers has more room to grow as a result of the rising engagement of women in the workforce.
  • The sector with the biggest revenue share in 2021 is predicted to continue to dominate during the projection period: disposable diapers. Because disposable diapers don't need to be washed or reused and can be thrown away after use, working parents have a higher than average demand for them.
  • To become the largest division in terms of worldwide revenue in 2021, the offline sector supplied the majority of the share. Baby diapers are one of the most widely distributed products in offline stores like hypermarkets, supermarkets, convenience stores, and drug stores. The overall sales in this market are significantly impacted by these stores. Some of these stores such as Walmart offer delivery services to expand their consumer bases

Global Baby Diapers Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyses the Data collected using Primary Exploratory Research backed by robust Secondary Desk research.

According to the analysis, the disposable diapers segment dominated the global Baby Diapers Market in 2021 and is expected to maintain its dominance throughout the forecast period. In 2021, North America dominated the global Baby Diapers Market owing to the region's highly aware and economically stable population.

Report Metric Details
Market size value in 2021 USD 49.1 billion
Market size value in Diap USD 78.9 billion
Growth Rate 5.5%
Base year 2021
Forecast period 2022-2028
Forecast Unit (Value) USD Billion
Segments covered
  • Product
    • Cloth Diapers, Disposable Diapers, Training Nappy, Swim Pants, Biodegradable Diapers
  • Distribution Channel
    • Offline, Online
  • Type
    • Organic, Conventional
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • The Procter & Gamble Company (P&G)(US)
  • Kimberly-Clark Corporation(US)
  • Hengan International Group Company Ltd.(China)
  • Unicharm Corporation (Japan)
  • Johnson & Johnson(US)
  • First Quality Enterprises(US)
  • Ontex Group(US)
  • The Hain Celestial Group, Inc.(US)
  • The Honest Company, Inc.(US)
  • Essity AB (Sweden)
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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Global Baby Diapers Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Global Baby Diapers Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Global Baby Diapers Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Global Baby Diapers Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Global Baby Diapers Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Global Baby Diapers Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQ's

Global Baby Diapers Market Size was valued at USD 49.1 billion in 2021, and it is expected to reach a value of USD 78.9 billion by 2028, at a CAGR of 5.5% over the forecast period (2022-2028).

The baby diaper industry is characterised by fierce competition and the existence of leading consumer goods businesses that have grasped the sector's enormous potential and hold the lion's share of the revenue share. Based on consumer demand for sanitary and quick-drying, absorbing, and leak technology advances, the market is expanding and changing, giving manufacturers the chance to gain sales from an ever-evolving customer base. To significantly increase consumer traction, well-established businesses have been experimenting with natural ingredients and new technologies. 'The Procter & Gamble Company (P&G)(US)', 'Kimberly-Clark Corporation(US)', 'Hengan International Group Company Ltd.(China)', 'Unicharm Corporation (Japan)', 'Johnson & Johnson(US)', 'First Quality Enterprises(US)', 'Ontex Group(US)', 'The Hain Celestial Group, Inc.(US)', 'The Honest Company, Inc.(US)', 'Essity AB (Sweden)'

The economies of the countries are expanding as the number of working women rises. Some working mothers bring their children to work with them. It accelerates the market's expansion. The baby diapers market is expanding along with the number of working women. The population is expanding and there are more working women now than ever before, which is increasing the market value of newborn diapers.

The number of working mothers has increased, which has raised disposable income, mainly in rising economies in the Middle East, Africa, Central and South America, and Asia Pacific. Baby items account for a sizable portion of working mothers' budgets. Therefore, the market for infant diapers has more room to grow as a result of the rising engagement of women in the workforce.

In 2021, North America had a revenue share of over 31.6% and dominated the baby diaper market. Regardless of price, consumers can purchase highly effective baby products thanks to their high affordability and purchasing power. Due to the growing demand in the US for natural and organic products, businesses are putting more of an emphasis on natural ingredients, performance enhancement, and aesthetic improvement to appeal to modern parents. From 2021 to 2028, Asia Pacific is expected to experience the fastest CAGR of 5.1%. Manufacturers are concentrating more and more on the Asia-Pacific region, where strong demand is expected from nations like Thailand, Indonesia, and India. Due to a growing population of wealthy parents in these nations, the adoption of baby diapers is expected to rise in the upcoming years. From 2021 to 2028, Europe is expected to experience a CAGR of 4.6%. Demand for baby products is increasing in Europe's developing baby diapers market as women's awareness of infant hygiene increases. Due to growing environmental concerns, consumers have demonstrated a growing preference for eco-friendly baby care and wellness products in recent years. Manufacturers have been compelled by this trend to concentrate on biodegradable baby products.

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Global Baby Diapers Market

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