USD 1.22 billion
Report ID:
SQMIG30L2135 |
Region:
Global |
Published Date: April, 2024
Pages:
198
|Tables:
63
|Figures:
78
Global Baby Powder Market size was valued at USD 1.22 billion in 2022 and is poised to grow from USD 1.29 billion in 2023 to USD 1.99 billion by 2031, at a CAGR of 5.6% during the forecast period (2024-2031).
The market has experienced significant growth in recent years, driven by factors such as increasing awareness of the importance of hygiene, rising disposable incomes, and the availability of a wide range of baby powder products. The purpose of the global market is to provide parents and caregivers with a wide range of safe, high-quality products that can help keep babies dry and comfortable. The market is also driven by a growing awareness of the importance of hygiene and a desire among parents to provide their children with the best possible care. The global market is expected to continue growing in the coming years, driven by factors such as increasing awareness of the importance of hygiene, rising disposable incomes, and the availability of a wide range of baby powder products. The market is also impacted by safety concerns related to certain ingredients in baby powders, particularly talc-based powders, which have been linked to health issues such as ovarian cancer. As a result, there is a growing demand for alternative products, such as cornstarch-based powders, which are perceived as safer and more natural.
US Baby Powder Market is poised to grow at a sustainable CAGR for the next forecast year.
Global Market Size
USD 1.22 billion
Largest Segment
Offline channel
Fastest Growth
Online channel
Growth Rate
5.6% CAGR
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Global Baby Powder Market is segmented on the basis of product type, distribution channel and region. By product type, the market is segmented into talc-based baby powder, cornstarch-based baby powder and others (such as arrowroot-based powder). By distribution channel, market is segmented online retail and offline retail (supermarkets/hypermarkets, convenience stores, specialty stores, drug stores). By region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.
Analysis by Product Type
The Talc-based baby powder segment dominated the Global Baby Powder Market. Talc-based baby powder has been widely used for decades and has been traditionally the most popular type of baby powder. It is known for its excellent moisture-absorbing properties and has been used by parents to keep their babies' skin dry and smooth. However, concerns over the safety of talc-based products have led to a decline in demand for talc-based baby powder in recent years.
The fastest-growing segment of the Global Baby Powder Market by product type is the Cornstarch-based baby powder segment. Cornstarch-based baby powder is perceived to be safer and more environmentally friendly compared to talc-based baby powder. It is made from a natural and renewable resource, is free from harsh chemicals, and is biodegradable. Cornstarch-based baby powder is gaining popularity among health-conscious consumers who are looking for natural and organic products for their babies. Additionally, cornstarch-based baby powder is also favored by parents who are concerned about the safety of talc-based products. The trend towards natural and organic products is expected to continue in the coming years, driving the growth of the cornstarch-based baby powder segment.
Analysis by Distribution Channel
The largest segment of the Global Baby Powder Market by distribution channel is Offline Retail, which includes supermarkets/hypermarkets, convenience stores, specialty stores, and drug stores. This channel remains the dominant channel for baby powder sales, with supermarkets/hypermarkets being the most popular retail format. Offline retail is favored by consumers who prefer to see and feel the products before making a purchase. Additionally, consumers who shop at supermarkets/hypermarkets can benefit from the convenience of purchasing baby powder alongside other daily essentials.
The fastest-growing segment of the Global Baby Powder Market by distribution channel is Online Retail. The growth of the online retail segment is driven by several factors, including the increasing penetration of the internet and smartphones, rising consumer preference for online shopping, and the convenience of doorstep delivery. Online retail offers consumers the convenience of shopping from the comfort of their own homes, the ability to compare prices across multiple retailers, and access to a wider range of products. As a result, online retail is becoming an increasingly important channel for baby powder sales, especially among younger consumers who are more likely to shop online. The online retail segment is expected to continue its rapid growth in the coming years, driven by the increasing adoption of e-commerce platforms and the growing availability of baby powder products online.
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North America dominated the global baby powder market, with the United States being the largest market in the region. The market in North America is driven by increasing awareness of the importance of hygiene, along with a growing number of working mothers and the availability of a wide range of baby powder products. The region is also home to some of the largest manufacturers of baby powder products. However, safety concerns related to certain ingredients in baby powders, particularly talc-based powders, have impacted the market in North America, leading to increased demand for alternative products.
The Asia-Pacific region is expected to be the fastest growing region in the global baby powder market in the coming years, driven by increasing awareness of the importance of hygiene and rising disposable incomes. The market is particularly significant in countries such as China, India, and Japan, which have large populations and high birth rates. In addition, the region is home to a growing number of domestic manufacturers of baby powder products, which are gaining market share by offering low-cost, high-quality products. However, safety concerns related to certain ingredients have also impacted the market in this region, leading to increased demand for alternative products.
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Drivers
Growing awareness about health and hygiene
Restraints
Increasing popularity of natural and organic baby care products
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Global Baby Powder Market is highly competitive, with a large number of companies operating in the space. The market is dominated by a few major players, such as Johnson & Johnson and Procter & Gamble, but there are also a number of smaller companies that compete in the market. In terms of market share, Johnson & Johnson is the clear leader in the global baby powder market, with a significant share of the market. The company's brand, Johnson's Baby Powder, is one of the most well-known and widely used baby powder products in the world. However, the company has faced some controversy and legal issues in recent years related to the safety of its baby powder products. The competitive landscape in the global baby powder market is expected to remain highly competitive in the coming years, as new players enter the market and existing players compete for market share. The market is also likely to see continued growth as birth rates increase and consumers continue to demand safe and effective baby care products.
Top Player’s Company Profiles
Recent Developments
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates and Analyses the Data collected by means of Primary Exploratory Research backed by the robust Secondary Desk research.
According to our Global Baby Powder Market analysis, global market is a mature market that has been in existence for decades. Baby powder is primarily used to prevent diaper rash and keep the baby's skin dry and smooth. The Asia-Pacific region is the fastest-growing market, driven by the rising population and the increasing demand for baby care products in developing countries such as China and India. The market is highly competitive, with several global and regional players operating in the market. These players are focusing on product innovation, expanding their product portfolio, and strengthening their distribution channels to remain competitive in the market. Overall, the global market is expected to continue growing in the coming years, driven by the increasing demand for natural and organic products and the growing awareness of baby care products in developing countries.
Report Metric | Details |
---|---|
Market size value in 2023 | USD 1.22 billion |
Market size value in 2031 | USD 1.99 billion |
Growth Rate | 5.6% |
Forecast period | 2024-2031 |
Forecast Unit (Value) | USD Billion |
Segments covered |
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Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
Companies covered |
Recent Developments
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Customization scope | Free report customization with purchase. Customization includes:-
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Executive Summary
Market overview
Parent Market Analysis
Market overview
Market size
KEY MARKET INSIGHTS
COVID IMPACT
MARKET DYNAMICS & OUTLOOK
Market Size by Region
KEY COMPANY PROFILES
For the Baby Powder Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Baby Powder Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Baby Powder Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Baby Powder Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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Report ID: SQMIG30L2135
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