USD 214.13 billion
Baby Product Market Size, Share, Growth Analysis, By Product(Baby Cosmetics & Toiletries, Baby Food, Baby Safety & Convenience), By Distribution Channel(Supermarkets/Hypermarkets, Convenience Stores, Pharmacies/Drug Stores, Online Retail), By Region - Industry Forecast 2024-2031
Report ID:
SQMIG30L2114 |
Region:
Global |
Published Date: February, 2024
Pages:
157
|Tables:
65
|Figures:
75
Baby Product Market Insights
Global Baby Product Market size was valued at USD 214.13 billion in 2019 and is poised to grow from USD 225.47 billion in 2023 to USD 352.65 billion by 2031, growing at a CAGR of 5.7% in the forecast period (2024-2031).
Consumer preferences are shifting towards high-quality, utility-driven, and premium baby products, which is one of the primary factors driving market growth. Moreover, the significant increase in awareness among parents regarding baby's health and hygiene fuels Baby Product Market growth, and many medical practitioners recommend parents use personal care products on a regular basis for better skin nourishment of the baby, which boosts Baby Product Market growth. Innovative products with low environmental and health risks, combined with market penetration in untapped rural areas, are expected to drive Baby Product Market growth during the forecast period.
US Baby Product Market is poised to grow at a sustainable CAGR for the next forecast year.
Market snapshot - 2024-2031
Global Market Size
Largest Segment
Baby Food
Fastest Growth
Baby Food
Growth Rate
5.7% CAGR
Global Baby Product Market 2024-2031 ($ Bn)
Country Share for North America Region- 2024-2031 (%)
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Baby Product Market Segmental Analysis
The Global baby product market is segmented based on product, distribution channel, and region. Based on product Baby Product Market is categorized into: cosmetics & toiletries, baby food, baby safety & convenience. The global baby products market is segmented into three major segments including baby cosmetics & toiletries, baby food, and baby safety & convenience. The baby cosmetics & toiletries segment is further bifurcated into baby skincare, bath, baby hair care, and other cosmetics & toiletries products. Baby food is sub-segmented into baby milk, frozen baby food, baby juice, baby food snacks, and baby food cereals. Baby safety & convenience is further segmented into baby strollers and baby car seat market. By distribution channel, the Baby Product Market studied is segmented into supermarkets/ hypermarkets, convenience stores, pharmacies/drug stores, online retailing, and others. Based on region Baby Product Market is categorized into: North America, Europe, Asia-Pacific, South America, and MEA.
Baby Product Market Analysis by Product
The baby food segment leads the Baby Product Market and is expected to grow at a rate of 5.6% in terms of revenue during the forecast period. Baby food is designed and formulated in such a way that infants and toddlers can easily consume and digest it. It comes in a variety of flavours, textures, and shapes. Baby food can be mashed table food or it can be readily available and purchased from a manufacturer. Rapid urbanization, the working class's hectic work schedules, and changing lifestyles are driving the demand for packaged foods for babies. An increase in parental concerns about their baby's nutrition has been a primary factor driving the segment's growth.
The baby cosmetics and toiletries segment accounted for the second-largest market share and is expected to grow at the fastest rate during the forecast period. Baby skincare accounted for more than 35% of the market. Toiletries such as body lotion, moisturizer, and baby shampoo are commonly used by parents to ensure the baby's health and hygiene. Baby lotions moisturize and soften their skin while protecting it from dryness and irritation. While baby shampoo is smoother and used to clean a baby's delicate skin and hair without stripping it of moisture.
The baby safety and convenience segment accounted for a sizable share of the market and is expected to expand steadily in the coming years. The Baby Product Market has been driven by a noticeable trend toward nuclear families and a growing need for infant protection, as well as an increasing number of government initiatives to combat the rising number of infant deaths.
Global Baby Product Market By Product, 2024-2031 (%)
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Baby Product Market Regional Insights
In 2021, Asia Pacific is expected to grow at a CAGR of 6.7%. The number of working mothers and the rise in birth rates in developing countries such as India and China is driving the Baby Product Market in this region. According to the EPRA International Journal of Economic and Business Review, female labor-force participation has increased by 4.1% over the last three decades, boosting demand for baby-related products such as baby food, baby cosmetics & toiletries, and baby safety & convenience. Moreover, an increase in disposable income increased consumer spending power, boosting product demand. During the forecast period, North America is expected to grow at a CAGR of 4.6%. Consumers in countries such as the United States and Canada are willing to pay a high price for their baby's life and health. Working parents, government initiatives for infant safety, and early adoption of advanced products have all contributed to the market's growth in North America.
Global Baby Product Market By Geography, 2024-2031
- Largest
- Fastest
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Baby Product Market Dynamics
Baby Product Market Driver
- The growing awareness of various health-related issues, such as fungal and bacterial infections, caused by synthetic baby products and toiletries has increased demand for chemical-free and harmless baby care toiletries. This has increased demand for skin, bathing, and other toiletries products, for which consumers are willing to pay a premium depending on quality. Moreover, innovative packaging and the incorporation of specific organic ingredients with multiple health benefits are expected to drive Baby Product Market growth.
- The increased population of working women, particularly in an emerging country like India, contributes to the increased baby care products sector, making it one of India's fastest-growing markets. The demand for baby products has been seen to grow significantly as a result of increased disposable income and the population's spending power on such superior quality products that ensure improved baby health. Rising awareness about the health benefits of consuming baby food that contains fewer pesticide residues and is specifically formulated for infants to toddlers aged six months to two years adds to its demand.
- The online availability of baby products, as well as the increase in internet penetration, contribute to the global Baby Product Market expansion. The growing number of smartphone users, easy access to internet connectivity, and the increased use of e-banking systems are expected to boost online sales of baby products. Due to their hectic lifestyles, consumers prefer the convenience of online shopping over visiting physical stores, which not only offer instant doorstep delivery but also multiple discounts and offers.
Baby Product Market Restraint
- Globally, the birth rate has been declining significantly in recent years, and declining birth rate is due to factors such as increased access to and use of contraception, and an increase in the number of women entered the workforce. The fertility rates are being driven down by rapid urbanization, increased awareness of family planning, and changing lifestyles.
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Baby Product Market Competitive Landscape
The market includes both international and domestic participants. Key Baby Product Market player’s focus on strategies such as innovation and new product launches in retail about natural products to enhance their portfolio offering in the market. The key Baby Product Market players for the baby products are Johnson & Johnson, Procter & Gamble Co., Avon Products, Inc., Beiersdorf AG, Kimberly-Clark Corporation, Unilever, L'Oral S.A. and among others.
Baby Product Market Top Players Company Profiles
- Procter & Gamble Co.
- Johnson & Johnson
- Kimberly-Clark Corporation
- Nestle S.A.
- Abbott Laboratories
- Danone S.A.
- The Honest Company Inc.
- Gerber Products Company
- Philips Avent
- BabyBjorn AB
- Pigeon Corporation
- Chicco
- Munchkin Inc.
- Artsana S.p.A.
- Graco Children's Products Inc.
- Summer Infant Inc.
- Dorel Industries Inc.
- Goodbaby International Holdings Limited
- Stokke AS
- Skip Hop Inc.
Baby Product Market Recent Developments
- In May 2022, The Food and Drug Administration struck an agreement with Abbott Laboratories on Monday on the measures needed to restore the company's shutdown baby formula production, which might help to alleviate the state-wide shortage of new-born formula. The FDA said it anticipated Abbott to resume production in approximately two weeks and was ready to inspect the factory in Sturgis, Michigan. It has been closed since February after numerous babies became unwell after consuming formula prepared there, and two died.
- In February 2022, Tiny Organics, an early childhood nutrition company, announces the launch of plant-based finger foods designed to make children more adventurous eaters.
- In March 2021, In the United Kingdom, Danone S.A. introduced formula milk in pre-measured tab formats. Danone has partnered with Meiji, and because of this collaboration, Danone's formula milk recipes will be combined with Meiji's patented tablet production technology. The tablets will also be available exclusively through the UK health and beauty retailer Boots under the Aptamil brand.
Baby Product Key Market Trends
- Globally, there is a significant increase in the demand for fortified baby food, with parents becoming increasingly aware of the importance of achieving their babies' nutritional needs. The growing demand for infant formula, in particular, is influencing the market's growth.
- Iron, calcium, zinc, and vitamins are also used in the baby food fortification process (A, D, E, K, C, and B). The most common nutritional deficiency among children is iron deficiency. As a result, key Baby Product Market participants are introducing fortified baby food products high in iron and folic acid for the baby's physical and mental development.
- The growing demand for gluten-free versions of baby food products is boosting the growth of the baby products industry. Due to the negative effects of chemicals on the human body, health organizations such as the FDA have established strict guidelines for baby foods and the use of chemicals.
Baby Product Market SkyQuest Analysis
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates and Analyses the Data collected by means of Primary Exploratory Research backed by the robust Secondary Desk research.
According to our analysis, manufacturers in the baby product Baby Product Market are focusing on expanding their consumer base by emphasizing opportunities presented by Asia-Pacific emerging markets. To mitigate the impact of a single promotion, key players are investing in physical retail and promotions. The return on investment is likely to be driven by omnichannel strategies. Organic baby infant nutrition and prebiotics-infused infant nutrition products are gaining traction in recent years.
| Report Metric | Details |
|---|---|
| Market size value in 2019 | USD 214.13 billion |
| Market size value in Prod | USD 352.65 billion |
| Growth Rate | 5.7% |
| Base year | 2023 |
| Forecast period | 2024-2031 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
|
| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
|
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Baby Product Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Baby Product Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Baby Product Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Baby Product Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Baby Product Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Baby Product Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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