Back To College Market Size, Share, Growth Analysis, By Product Type(Electronics and Furniture), By Distribution Channel(Online retail, and Offline retail), By Region - Industry Forecast 2025-2032

Back To College Market size was valued at USD 361.61 Billion in 2023 and is poised to grow from USD 376.07 Billion in 2024 to USD 514.6 Billion by 2032, growing at a CAGR of 4% during the forecast period (2025-2032).

Global back to college market refers to the spending by students and their families on educational supplies, technology, and other related products as they prepare to return to college or university. The rising interest in pursuing higher education propels market expansion, as evidenced by the increasing enrollment in colleges and educational institutions. The positive impact on college enrollments results from growing educational institutions, their expansion, and continual investments in infrastructure. The retail industry's improvements and developments during the forecast period also facilitate the market's enlargement. In 2021, families spent USD 141.0 more compared to 2020, per household on college products and supplies, according to the National Retail Federation. The market is anticipated to experience healthy and steady growth as colleges reopen to offline learning to restore normalcy. As enrollment in graduate and post-graduate colleges continues to rise, the market is boosted by increased spending on college supplies. Post-school education is increasingly crucial worldwide as it plays a significant role in career and employment. According to European Higher Education Area key data, the number of students is continuously increasing, with a 90.0% total enrollment increase between 2000 and 2017. However, market growth is restrained by declining demand for stationery supplies, such as writing supplies. Consumers and classrooms are becoming techno-savvy, with the rising trend of smart classrooms, leading to increased use of electronic gadgets. The increased use of electronic devices subsequently lowers the demand for stationery supplies, hindering market growth.

US Back To College Market is poised to grow at a sustainable CAGR for the next forecast year.