USD 181.79 billion
Back to School Market Size, Share, Growth Analysis, By Type(Clothing & Accessories, Stationery Supplies, Electronics), By Distribution Channels(Online and Offline), By Region - Industry Forecast 2024-2031
Report ID:
SQMIG25R2017 |
Region:
Global |
Published Date: April, 2024
Pages:
223
|Tables:
61
|Figures:
77
Back to School Market Insights
Global Back to School Market size was valued at USD 181.79 billion in 2022 and is poised to grow from USD 191.24 billion in 2023 to USD 286.89 billion by 2031, at a CAGR of 5.2% during the forecast period (2024-2031).
Although many of these items are of a standard type, numerous original ideas have been applied, which are accelerating the market's expansion. During time, there have been significant alterations to backpacks. India has one of the greatest populations of students in the world—more than 250 million—according to the India Brand Equity Foundation. The expansion of the global market is being fuelled by an increase in the retail sales of school supplies and stationery through online distribution channels during the coming years. Consumers may now use improved online payment gateways with safe encryption easily and quickly, driving the market's expansion. For instance, In August 2021, Amazon announced the launch of "Amazon Future Engineer," a program aimed at providing access to computer science education for over 5,000 schools in underserved communities, as part of its back-to-school initiatives. In July 2021, Target announced a USD 2 billion investment in improving its supply chain and fulfillment capabilities to meet the increased demand for back-to-school and holiday season shopping, including expanding its same-day delivery and curbside pickup options. The market for various stationery materials is anticipated to decline due to the expansion of green school and smart classroom initiatives that focus on global sustainability, recycling, and waste reduction.
US Back to School Market is poised to grow at a sustainable CAGR for the next forecast year.
Market Snapshot - 2024-2031
Global Market Size
Largest Segment
Offline
Fastest Growth
Online
Growth Rate
5.2% CAGR
Global Back to School Market ($ Bn)
Country Share for Asia Pacific Region (%)
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Back to School Market Segmental Analysis
Global Back to School Market is segmented on the basis of type, distribution channels and region. By type, the market is segmented into clothing & accessories, stationery supplies, electronics. By distribution channels, the market is segmented into online and offline. By region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.
Back to School Market Analysis by Product
With accounting for the largest revenue share of more than 53.000% in 2021, the clothes and accessory sector led the global market. The increased percentage of this category is related to higher spending on school supplies such bags, uniforms, shoes, and socks. Due to the widespread use of school uniforms in western countries' schools as a means of preventing socioeconomic disparities at the school and school violence, the market is anticipated to rise in a promising manner throughout the projected period. Throughout the projected period, it is anticipated that the electronics segment will increase at the fastest rate. Electronics are being used more often by school-age children, and this trend is anticipated to last.
The rise of smart classrooms, which use technology-enhanced learning methods using electronic devices, as well as the adoption of more technology-related items by schools, both contribute to the growth. In 2021, the segment for stationery supplies contributed significantly to sales. The most often purchased stationery items include pens, pencils, markers, notebooks, folders, crayons, and so forth. Due to a greater propensity for electronic devices, this segment's growth is predicted to be moderate on the global market.
Back to School Market Analysis by Distribution Channels
In 2021, the offline distribution channel segment controlled the whole market and held the biggest revenue share of more than 51.00%. The offline section consists of physical retail outlets such as department stores, convenience stores, specialized shops, etc. The main reasons for the increased proportion of this sector are the well-established character of the channel and its ubiquitous accessibility. Also, the increasing market share is a reflection of consumers' growing preference for offline outlets. Consumer preference for offline channels is increasing as a result of the certainty, product legitimacy, and verification offered by these channels.
The online market is predicted to experience the fastest CAGR during the forecast period. The tremendous expansion of the online market is credited with driving digitalization and technological advancement. The expansion of the category is being fueled by the increase in online sellers as well as the adoption of online sales by the major players. Due to the simple, practical, and overall rapid process, consumers have embraced online buying and payment methods, which will accelerate the segment's growth.
Global Back to School Market Size By Distribution Channels
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Back to School Market Regional Insights
More than 35% of global revenue was generated in the Asia Pacific region, which dominated the market in 2021. The region's high market share was influenced by a strong presence of significant players/manufacturers in the area and a strong distribution network. The regional industry is also fueled by higher expenditure on stationery and school supplies as a result of the expanding populations of nations like China and India. China had almost 240 million pupils enrolled in school, according to the Ministry of Education.
It's expected that Latin America will have rapid growth. Market expansion is anticipated over the forecast period due to the fast urbanization and economic growth. For the benefit of students, public and private institutions are collaborating. In the years to come, demand for the product will be driven by rising investments in lower-level, higher-level, and basic education in American nations. As an illustration, USAID has provided the countries of Latin America with regular, albeit modest, financial assistance.
Global Back to School Market Size By Region
- Largest
- Fastest
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Back to School Market Dynamics
Back to School Market Drivers
Social Media Influence to Bolster Demand for Back to School Supplies
- Marketing and promotions campaigns create awareness among consumers about the upcoming back-to-school season, encouraging them to start preparing for their educational needs. This increased awareness drives demand for various products such as school supplies, textbooks, apparel, footwear, electronics, and more.Marketing and promotional activities, including advertisements, sales, discounts, and loyalty programs, influence consumer purchasing decisions during the back-to-school season. Retailers and brands use attractive marketing campaigns to entice consumers and create a sense of urgency to purchase, driving sales and revenue.
- Population growth is often accompanied by urbanization and migration, with more people moving from rural to urban areas in search of better educational opportunities for their children. Urban areas usually have a higher concentration of educational institutions, resulting in increased demand for back-to-school products such as uniforms, textbooks, and stationery, driving the market.
Back to School Market Restraints
Seasonal Demand to HInder Market Growth
- The back-to-school market is highly dependent on seasonal demand, with sales typically concentrated during the months of July to September. This seasonality can pose challenges for retailers in terms of inventory management, supply chain logistics, and meeting consumer demand within a short timeframe.
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Back to School Market Competitive Landscape
A number of major worldwide businesses as well as little local players make up the fragmented global market. The expansion into new areas is a priority for important players. Also, businesses provide student discounts on stationery and school supplies to draw in additional customers. Many significant tactics used by different market participants to grow their businesses include joint ventures, mergers, and agreements.
Back to School Market Top Player’s Company Profiles
- Alibaba Group Holding Limited (China)
- JD.com, Inc. (China)
- Tesco PLC (United Kingdom)
- Costco Wholesale Corporation (United States)
- Office Depot, Inc. (United States)
- Staples, Inc. (United States)
- Best Buy Co., Inc. (United States)
- Carrefour SA (France)
- Kmart Corporation (United States)
- Macy's, Inc. (United States)
- IKEA (Sweden)
- ASOS plc (United Kingdom)
- Flipkart Private Limited (India)
- Woolworths Group Limited (Australia)
- Zara (Spain)
- H&M Hennes & Mauritz AB (Sweden)
- The Children's Place, Inc. (United States)
- Big W (Australia)
- The Gap, Inc. (United States)
Back to School Market Recent Developments
- In March 2024, DOMS Industries ventured into the manufacturing and retailing of bags, including school bags, pouches, and related items, to fortify its presence in the back-to-school market. The Board of Directors of DOMS approved the acquisition of a 51% stake in SKIDO Industries (SKIDO) with an initial investment of Rs 51 lakh, leaving the remaining ownership with the Sehgals.
- In February 2024, UK private equity fund Elaghmore acquired a further 42% stake in Lancashire based school uniform manufacturer and distributor Trutex.
- In April 2023, the Fresh Market introduced easy meal solutions including its brand new Party Meal, which includes a Chicken Salad Slider Tray or Ham & Cheese Slider Tray; Pepperoni Pinwheel Appetizer Tray or Caprese Appetizer Tray; and The Fresh Market Original Guacamole, Zack's Mighty Organic Tortilla Chips, and The Fresh Market Chocolate Chip Mini Cookies for back-to-school and the fall season.
Back to School Key Market Trends
- Influencer marketing and social media have become prominent trends in the back-to-school market. Brands are leveraging social media platforms and partnering with influencers to promote their back-to-school products and create buzz among students and parents. Social media platforms are also used for product recommendations, reviews, and price comparisons, influencing purchase decisions in the back-to-school market.
Back to School Market SkyQuest Analysis
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates and Analyses the Data collected by means of Primary Exploratory Research backed by the robust Secondary Desk research.
According to our analyses, the back-to-school market includes a wide variety of goods, such as textbooks, clothing, accessories, footwear, backpacks, electronics, and educational toys. The market's most dominating sector is school supplies, such as notebooks, pencils, and stationery, followed by clothing and footwear. An important area of the education sector with substantial growth potential is the worldwide back-to-school market. The market is expanding as a result of elements like rising student enrolment, expanding public awareness of the value of education, and shifting consumer tastes. Economic uncertainties, regulatory changes, and supply chain disruptions can also impact the market dynamics. The market does, however, also confront difficulties, such as fierce competition and shifting consumer buying trends. In general, increasing consumer needs and shifting market dynamics are projected to propel consistent expansion in the back-to-school industry throughout the next few years.
| Report Metric | Details |
|---|---|
| Market size value in 2023 | USD 181.79 billion |
| Market size value in 2031 | USD 286.89 billion |
| Growth Rate | 5.2% |
| Forecast period | 2024-2031 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
|
| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
|
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Back to School Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Back to School Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Back to School Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Back to School Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Back to School Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Back to School Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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