Barcode Label Printer Market Size, Share, Growth Analysis, By Product Type (Industrial Printers, Desktop Printers), By Technology (Thermal Transfer, Direct Thermal), By End-User (Manufacturing, Retail), By Region - Industry Forecast 2025-2032


Report ID: SQMIG25E2115 | Region: Global | Published Date: November, 2024
Pages: 223 |Tables: 95 |Figures: 76

Barcode Label Printer Market Insights

Barcode Label Printer Market size was valued at USD 2.74 Billion in 2023 and is poised to grow from USD 2.88 Billion in 2024 to USD 4.31 Billion by 2032, growing at a CAGR of 5.2% during the forecast period (2025-2032).

The global Barcode Label Printer Market is experiencing an upsurge driven by the increased uptake of automatic identification and data capture technologies aimed at elevating overall productivity.

Additionally, escalating concerns surrounding product safety and anti-counterfeiting measures contribute to the heightened demand for thermal printers. These printers are witnessing expanded utilization in on-demand printing applications, showcasing the versatility and adaptability of thermal printing technology, particularly in barcode printing. This trend reflects a broader scope for thermal barcode printers, positioning them as pivotal tools in meeting the evolving demands of various industries for efficient, high-quality printing solutions tailored for contemporary needs.

Market snapshot - 2024-2031

Global Market Size

USD 3.90 billion

Largest Segment

Desktop

Fastest Growth

Thermal Transfer

Growth Rate

7.8% CAGR

Global Barcode Label Printer Market ($ Bn)
Country Share for North America Region (%)

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Barcode Label Printer Market Segmental Analysis

Global Barcode Label Printer Market is segmented by product type, technology, end-user and region. Based on product type, the market is segmented into industrial printers (high-volume printing, rugged environments), desktop printers (small to medium volume printing, office and retail environments) and mobile printers (on-the-go printing, field services and warehousing). Based on technology, the market is segmented into Thermal Transfer (Wax-Based Ribbons, Resin-Based Ribbons), Direct Thermal, Inkjet, Laser, Impact. Based on end user, the market is segmented into manufacturing (inventory management, product labelling), retail (price tagging, shelf labelling), transportation and logistics (shipping labels, tracking labels), healthcare (patient identification, medication labelling) and food and beverage (packaging labels, expiry date labels). Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa. 

Analysis by Type

The thermal transfer technology segment emerged as the market leader, commanding a substantial revenue share of 38.3% in 2022. Projections indicate that this segment will maintain its dominance, exhibiting the swiftest CAGR of over 7.0% throughout the forecast period. Thermal transfer technology operates through a printing process reliant on heat to transfer ink onto a substrate.

The direct transfer technology segment is forecasted to undergo significant growth with an expected substantial CAGR of 8.9% over the forecast period. This printing technology is specifically designed for swift and dependable barcode printing on labels and various surfaces through direct transfer processes.

Analysis by Product

The industrial printers segment emerged as the dominant force in the overall market, commanding a substantial revenue share of 65.9% in 2022. Projections indicate a robust CAGR of over 7.0% for this segment during the forecast period. Industrial barcode printers stand as specialized computer printers designed specifically to generate high-quality, durable barcodes on labels, tags, packaging, and various items.

The desktop printers segment is poised to experience the most rapid CAGR of 6.4% during the projected period. These desktop barcode printers serve as valuable assets for businesses, facilitating swift, precise, and effective printing of labels, tags, and cards. Particularly advantageous for enterprises requiring high-volume production of barcoded items, these printers offer a convenient solution for generating such materials efficiently.

Global Barcode Label Printer Market By Product

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Barcode Label Printer Market Regional Insights

North America stands out as a significant investor and innovator in the market, attributed to widespread adoption rates of barcodes and labels spanning diverse industries. The region's expanding end-user industries present substantial opportunities for vendors to channel investments into the regional market. Predominantly, a considerable number of key market vendors originate from the United States, contributing to the region's leadership in innovation within the studied market. This prevalence of both adoption and innovation underscores North America's pivotal role as a hub for advancements and investments, solidifying its position as a key influencer and contributor to market developments and trends.

Asia Pacific stands on the brink of rapid growth within the barcode label printer market, attributed to numerous manufacturing entities in the region embracing advanced printing technologies. The adoption of these modern printing solutions promises manifold advantages, including streamlined workflows, cost reduction, and heightened quality assurance. This trend has significantly propelled the uptake of barcode printers across diverse sectors in Asia Pacific.

Global Barcode Label Printer Market By Region
  • Largest
  • Fastest

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Barcode Label Printer Market Dynamics

Drivers

Increasing Adoption of Barcodes in Manufacturing

  • The growth of the manufacturing sector experienced a deceleration but continued to progress steadily, albeit at a slower pace. Manufacturers globally have pivoted towards embracing automation and optimizing production processes to curtail wastage and amplify output efficiency. This strategic shift has led to a substantial surge in the adoption of barcodes within manufacturing operations. Each product or component in the assembly line is assigned a unique barcode, systematically scanned and logged at various workstations. This meticulous tracking mechanism offers real-time insights into the product's progression along the manufacturing journey. Consequently, this implementation has significantly slashed production timelines within the manufacturing process, thereby propelling the heightened demand for barcode printers.

Restraints

Escalating Risk of Smudged Bar Lines

  • One of the challenges anticipated to impede growth in the barcode printer market involves the risk of smudged bar lines due to high heat settings within these printers. The propensity for barcode printers to operate at elevated heat levels poses a concern as it can potentially result in the smudging of bar lines on printed materials. This issue arises when the heat settings surpass optimal levels, leading to blurred or distorted barcodes, thereby compromising their readability and accuracy. Addressing this challenge is crucial as smudged bar lines can adversely affect scanning accuracy and data retrieval, potentially hindering the growth trajectory of barcode printers in the upcoming years. Finding solutions to regulate heat settings effectively while maintaining barcode print quality will be essential to overcome this challenge and sustain market expansion.

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Barcode Label Printer Market Competitive Landscape

The competitive environment of the Global Barcode Label Printer Market is dynamic and characterized by the presence of a mix of well-established brands, emerging players, and niche producers. Innovation is a key competitive factor. Leading brands invest in research and development to introduce new flavors, packaging formats, and health-focused variations to cater to changing consumer preferences. They often set the trends in the industry.

Top Player’s Company Profiles

  • Zebra Technologies Corporation 
  • Avery Dennison Corporation 
  • Honeywell International Inc. 
  • Sato Holdings Corporation 
  • Toshiba Tec Corporation 
  • Brother International Corporation 
  • TSC Auto ID Technology Co. Ltd. 
  • Seiko Epson Corporation 
  • Printronix 
  • Citizen Systems Japan Co. Ltd. 
  • Fujitsu Limited 
  • Postek Electronics Co. Ltd. 
  • Dascom 
  • OKI Electric Industry Co. Ltd. 
  • Canon Inc. 
  • Tourmaline Enterprises Inc. 
  • Wasp Barcode Technologies 
  • Datalogic S.p.A. 
  • Godex International Co. Ltd. 
  • Primera Technology Inc.

Recent Developments

  • In January 2022, MUTOH America revealed the XpertJet 1341SR Pro, an eco-solvent roll-to-roll printer boasting a range of innovative features. Among these are MUTOH's AccuFine print head, VerteLith RIP software, and i-screen technology, all geared towards elevating printing capabilities. Noteworthy is the inclusion of a media tracker that enables the printer to imprint a barcode at the media's end. This barcode serves a crucial purpose: facilitating the printer's ability to recognize and read the remaining quantity on the media roll upon reloading. Such functionality streamlines printing processes, optimizing efficiency in production.
  • In December 2021, FloBiz launched myBillBook, a point-of-sale (POS) billing solution tailored explicitly for retailers and franchises. This comprehensive solution comes equipped with the ability to generate and print barcodes corresponding to individual sales, complementing its existing feature set that facilitates barcode scanning. These POS solutions not only enable contactless transactions but also actively contribute to minimizing the potential spread of viruses by reducing physical interactions during transactions. Such capabilities align seamlessly with evolving safety measures and cater to evolving customer preferences for streamlined, secure, and safer transaction experiences.

Barcode Label Printer Key Market Trends

  • The rising popularity of barcode wristbands is driving substantial growth in the barcode label printer market. These innovative wristbands offer a simple yet incredibly efficient means of ensuring precise patient identification within medical environments. Through barcoding wristbands with essential patient details, including vital medical information, hospitals and healthcare facilities optimize their operations, facilitating accurate patient treatment matching. This streamlined process not only enhances efficiency but also significantly improves patient care and safety.

Barcode Label Printer Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyzes the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.

The surge in e-commerce activities has notably driven an amplified need for barcode printing solutions across various sectors. Vendors and market investors have been actively addressing this escalating demand through diversified efforts and investments. This development spans a wide spectrum, encompassing initiatives from printing barcodes for inventory and shipping purposes to innovative applications such as barcoding postage stamps to reduce wastage.

Report Metric Details
Market size value in 2022 USD 2.6 billion
Market size value in 2031 USD 4.10 billion
Growth Rate 5.2%
Base year 2023
Forecast period 2024-2031
Forecast Unit (Value) USD Billion
Segments covered
  • Product Type
    • Industrial Printers (High-Volume Printing, Rugged Environments), Desktop Printers (Small to Medium Volume Printing, Office and Retail Environments), Mobile Printers (On-the-Go Printing, Field Services and Warehousing), Others
  • Technology
    • Thermal Transfer (Wax-Based Ribbons, Resin-Based Ribbons), Direct Thermal, Inkjet, Laser, Impact
  • End-User
    • Manufacturing (Inventory Management, Product Labelling), Retail (Price Tagging, Shelf Labelling), Transportation and Logistics (Shipping Labels, Tracking Labels), Healthcare (Patient Identification, Medication Labelling), Food and Beverage (Packaging Labels, Expiry Date Labels)
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • Zebra Technologies Corporation 
  • Avery Dennison Corporation 
  • Honeywell International Inc. 
  • Sato Holdings Corporation 
  • Toshiba Tec Corporation 
  • Brother International Corporation 
  • TSC Auto ID Technology Co. Ltd. 
  • Seiko Epson Corporation 
  • Printronix 
  • Citizen Systems Japan Co. Ltd. 
  • Fujitsu Limited 
  • Postek Electronics Co. Ltd. 
  • Dascom 
  • OKI Electric Industry Co. Ltd. 
  • Canon Inc. 
  • Tourmaline Enterprises Inc. 
  • Wasp Barcode Technologies 
  • Datalogic S.p.A. 
  • Godex International Co. Ltd. 
  • Primera Technology Inc.
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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Barcode Label Printer Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Barcode Label Printer Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Barcode Label Printer Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Barcode Label Printer Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Barcode Label Printer Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Barcode Label Printer Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQs

Global Barcode Label Printer Market size was valued at USD 2.6 billion in 2022 and is poised to grow from USD 2.74 billion in 2023 to USD 4.10 billion by 2031, growing at a CAGR of 5.2% during the forecast period (2024-2031).

The competitive environment of the Global Barcode Label Printer Market is dynamic and characterized by the presence of a mix of well-established brands, emerging players, and niche producers. Innovation is a key competitive factor. Leading brands invest in research and development to introduce new flavors, packaging formats, and health-focused variations to cater to changing consumer preferences. They often set the trends in the industry. 'Zebra Technologies Corporation ', 'Avery Dennison Corporation ', 'Honeywell International Inc. ', 'Sato Holdings Corporation ', 'Toshiba Tec Corporation ', 'Brother International Corporation ', 'TSC Auto ID Technology Co. Ltd. ', 'Seiko Epson Corporation ', 'Printronix ', 'Citizen Systems Japan Co. Ltd. ', 'Fujitsu Limited ', 'Postek Electronics Co. Ltd. ', 'Dascom ', 'OKI Electric Industry Co. Ltd. ', 'Canon Inc. ', 'Tourmaline Enterprises Inc. ', 'Wasp Barcode Technologies ', 'Datalogic S.p.A. ', 'Godex International Co. Ltd. ', 'Primera Technology Inc.'

The growth of the manufacturing sector experienced a deceleration but continued to progress steadily, albeit at a slower pace. Manufacturers globally have pivoted towards embracing automation and optimizing production processes to curtail wastage and amplify output efficiency. This strategic shift has led to a substantial surge in the adoption of barcodes within manufacturing operations. Each product or component in the assembly line is assigned a unique barcode, systematically scanned and logged at various workstations. This meticulous tracking mechanism offers real-time insights into the product's progression along the manufacturing journey. Consequently, this implementation has significantly slashed production timelines within the manufacturing process, thereby propelling the heightened demand for barcode printers.

The rising popularity of barcode wristbands is driving substantial growth in the barcode label printer market. These innovative wristbands offer a simple yet incredibly efficient means of ensuring precise patient identification within medical environments. Through barcoding wristbands with essential patient details, including vital medical information, hospitals and healthcare facilities optimize their operations, facilitating accurate patient treatment matching. This streamlined process not only enhances efficiency but also significantly improves patient care and safety.

North America stands out as a significant investor and innovator in the market, attributed to widespread adoption rates of barcodes and labels spanning diverse industries. The region's expanding end-user industries present substantial opportunities for vendors to channel investments into the regional market. Predominantly, a considerable number of key market vendors originate from the United States, contributing to the region's leadership in innovation within the studied market. This prevalence of both adoption and innovation underscores North America's pivotal role as a hub for advancements and investments, solidifying its position as a key influencer and contributor to market developments and trends.

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Barcode Label Printer Market

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