Global Bath and Shower Products Market

Bath And Shower Products Market Size, Share, Growth Analysis, By Type(Bath Soaps, Body Wash, Shower Gel, Bath Additives), By Distribution Channel(Hypermarkets, Supermarkets, Convenience Stores, Online Stores), By Form(Solid, Gels & Jellies, Liquids, and others), By End User(Men and Women), By Region - Industry Forecast 2024-2031


Report ID: SQMIG30L2207 | Region: Global | Published Date: February, 2024
Pages: 165 | Tables: 120 | Figures: 77

Bath And Shower Products Market Insights

Bath And Shower Products Market size was valued at USD 44.78 billion in 2019 and is poised to grow from USD 47.02 billion in 2023 to USD 72.94 billion by 2031, growing at a CAGR of 5% in the forecast period (2024-2031).

The bath and shower segment has grown tremendously and the US accounts for the highest revenue of more than US$ 9 billion in the year 2021. The bath and shower products have witnessed tremendous growth of 10% over the past couple of years. Bathing products such as soup and bathing gels are a fundamental part of all human beings and have developed a lot over the past. Increasing concerns about body odor are increasing the demand for fragrance bathing products. These body baths and soap are added with essential oils, moisturizers, and glycerin that are essential for keeping the skin hydrated and healthy while providing a wonderful experience to the user. The bath and shower segment of 40gm soap has witnessed a handsome growth as compared to large bathing products. Ease to use and mobility of small soaps are major reasons for this growth and increasing unhygienic conditions and pollution will propel the growth of the bath and shower product market during the analysis period.

US Bath And Shower Products Market is poised to grow at a sustainable CAGR for the next forecast year.

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Bath And Shower Products Market size was valued at USD 44.78 billion in 2019 and is poised to grow from USD 47.02 billion in 2023 to USD 72.94 billion by 2031, growing at a CAGR of 5% in the forecast period (2024-2031).

The bath and shower products market is relatively fragmented, with a high level of competition. Few large players, like L’Oréal, Unilever Plc., Johnson & Johnson consumer Inc., and Procter & Gamble, now control the market in terms of market share. These industry leaders are extending their customer base across several areas, and many corporations are creating strategic and collaborative initiatives with other start-up enterprises to enhance their market share and profitability. 'Unilever Plc.', 'Coty Inc.', 'Procter & Gamble Co.', 'Johnson & Johnson Services, Inc.', 'L'Oréal S.A.', 'The Estée Lauder Companies Inc.', 'Beiersdorf AG', 'Kao Corporation', 'Shiseido Co., Ltd.', 'Colgate-Palmolive Company', 'Revlon, Inc.', 'Avon Products, Inc.', 'Henkel AG & Co. KGaA', 'Bath & Body Works, LLC', 'Yves Rocher', 'L Brands, Inc.', 'Crabtree & Evelyn', 'Molton Brown', 'The Body Shop International Limited', 'Natura Cosméticos S.A.'

Growing awareness among the parents regarding their baby’s skin and health are driving the demand for baby care products globally. These baby care shower and bathing products are very safely formulated to moisturize and take better skincare for babies without harming or having any side effects on the skin.

Increasing awareness regarding the use of toxic material in bath and shower products and their side effects are encouraging users to demand toxin-free and organic bath and shower products globally. Organic bath and showering products are said to show tremendous growth in the coming time and this will fuel the growth of the bath n sower product market during the analysis period.

In 2021, the Asia Pacific region accounted for more than 30% of the bath and shower product market and is expected to dominate through the analysis period. The growing populace in emerging economies like China and India along with increasing awareness regarding hygiene and warm climates are the major reason for this dominance. Rising interests in bathing additives and novel bathing products with herbal formulations including turmeric, aloe Vera, and other essential oil are the major driver of the bath and shower product market in the region.

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Global Bath and Shower Products Market

Report ID: SQMIG30L2207

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