Bath Towel Market Size, Share, Growth Analysis, By Type(Plush Bath Towel, Bamboo Filter Bath Towel, Velvet Bath Towel, Micro Fiber Towel), By Size(Small (13, Medium (16, Large (30, and Extra Large (34), By Application(Hand Towel, Face Towel, and Body Towel), By End User(Residential and Commercial), By Distribution Channels(Online and Offline), By Region - Industry Forecast 2024-2031

North America held the highest share of the global bath towel market in 2021 because of its advanced healthcare system, expanding fitness sector, and expanding food and beverage business. One of the primary factors driving the growth of the bath towel market in North America is the widespread use of towels to maintain personal hygiene in restaurants, hotels, hospitals, clinics, and gyms & fitness clubs.

The expanding population in developing nations like China and India would cause the towel market in the Asia Pacific region to grow quickly over the forecast period. The need for towels in commercial applications, which is anticipated to develop at a high rate in the coming years, is boosted by expanding industries including healthcare and hospitality. The Asia Pacific region's enormous population, rising per capita income, and government-sponsored hygiene programmes are the main drivers of the towel industry there. Another element driving market expansion in the region is an increase in textile exports from Asia to various parts of the world as a result of favourable government assistance and the region's advantage of low labour costs. Additionally, the increased urbanisation of Asian nations is raising living standards and driving up demand for bathroom and house textiles.